Born This Way Foundation FY2023 filing

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Support the wellness of young people and empower them to create a kinder and braver world.

501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
$909K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $1.0M a year · 20% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
77%
of spending
Looks good: 77% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$909K
to officers and key staff · 25% of spending
Worth a look: pay to officers and key staff is 25% of spending; over 20%.
Pt VII · Sec A
15 mo
of spending, in cash
Looks good: 15.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
9
named funders · $1.0M
Looks good: 9 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$107K
1% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 6 voting members
Looks good: 5 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$7.1M
+33% vs prior year
Spent
$3.6M
To programs
77%
Net assets
$9.5M
By yearFY2020–FY2024
Revenue
$7.1M
FY2023▲ +33%
Tap a bar for its year
Revenue by fiscal year
FY2020$4.6M
FY2021$3.5M
FY2022$5.3M
FY2023$7.1M
FY2024$6.0M
Expenses
$3.6M
FY2023▼ -27%
Tap a bar for its year
Expenses by fiscal year
FY2020$2.7M
FY2021$3.3M
FY2022$4.9M
FY2023$3.6M
FY2024$6.9M
Net assets
$9.5M
FY2023▲ +67%
Tap a bar for its year
Net assets by fiscal year
FY2020$5.7M
FY2021$5.6M
FY2022$5.7M
FY2023$9.5M
FY2024$8.8M

From the FY2023 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Aug 2011.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $2.8M Management & general 15% · $554K Fundraising 8% · $274K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

11 people listed on the 990; $909K paid to officers and key staff.

Part VII, Section A · reportable compensation
President/Director
$290,355Pt VII · Sec A
Director of Content & Brand
$143,928Pt VII · Sec A
Director of Campaigns (as of 5/23)
$142,338Pt VII · Sec A
Director of Programs & Impact
$141,661Pt VII · Sec A
Senior Manager, Communications
$100,037Pt VII · Sec A
Former Executive Director(thru 3/23)
$91,034Pt VII · Sec A
Treasurer/Director
$0Pt VII · Sec A
Secretary/Director
$0Pt VII · Sec A

Cynthia Germanotta’s $294K as Director, President is at the 95th percentile of top reported officer pay among 1690 $1–10M philanthropy & grantmaking nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Maya Enista Smith—$91,034$321,801$317,340$261,587
Cynthia Germanotta$293,978$290,355$285,716$304,450$264,491
Rachel Martin$250,951————
Getenesh M Yilma$155,913$143,928$130,266$116,660—
Gary a Aide$153,942$141,661$128,167$119,657—
Claudia Fernandes$152,281————
Rachel Martin COO—$142,338———
Susan Horrell——$139,423$128,514—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Born This Way Foundation executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowering young people to build a kinder, braver world through wellness support.

Questions for Born This Way Foundation

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3 programs · $2.2M · in their own filed words · FY2023
01

We engage with young people directly through programs like channel kindness and #BEKIND365 that amplify their stories, elevate their perspectives, and celebrate the kinder, braver world they are already building.

$751Kprogram expense
02

Young people recognize mental health as a priority, but lack access to resources to support it. Our grantmaking and other community support efforts help close this gap by funding and amplifying community based organizations that provide free and accessible services that support youth wellbeing.

$726Kprogram expense
03

Be there certificate is a free, interactive course designed to enhance mental health literacy and equip young people with the skills, knowledge, and confidence to support someone struggling with their mental health.

$673Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 9 funders →
Grants paid · 66 grants · $2.4M · 2021–2024
Aliento Education FundAZ · FY2024$75,000
Centerlink INCFL · FY2024$71,000
Artist Mentorship ProgramOR · FY2024$60,000
HalfthestoryIL · FY2024$55,000
Hopelab Foundation INCCA · FY2024$50,000
Cor INCGA · FY2024$50,000
We Are FamilySC · FY2024$50,000
Camp Laurel FoundationCA · FY2024$50,000
Teens4teenshelpCA · FY2024$40,000
Letters to StrangersCA · FY2024$40,000
Joy as ResistanceCO · FY2024$34,700
Elyse Fox Club INCNY · FY2024$30,000
Ryan Bartel Foundation INCVA · FY2024$30,000
Sasha Bruce Youthwork INCDC · FY2024$25,842
Black Girls Smile INCGA · FY2024$25,000
See all 66 grants →

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$7.1M
Ln 12
Gifts and grantsLn 1h$7.2M
Investment incomeLn 3$137K
Money outPt IX
$3.6M
Ln 25
Programscol B$2.8M
Managementcol C$554K
Fundraisingcol D$274K
Owns and owesPt X
$9.5M
net assets · Ln 32
Cash and savingsLn 1–2$4.6M
Total assetsLn 16$9.6M
LiabilitiesLn 26$107K
PeoplePt VI, VII
11
listed · VII A
PaidVII A6
Voting boardVI 1a6
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$7.2M
Noncash giftsLn 1g$10K
Investment incomeLn 3$137K
Gains on assetsLn 7−$170K
Total revenueLn 12$7.1M
Assets in detailPt X, end of year
CashLn 1$3.5M
SavingsLn 2$1.1M
Cash and savings togetherLn 1–2$4.6M
Pledges and grants receivableLn 3$2.7M
Prepaid expenses and deferred chargesLn 9$25K
Land, buildings, equipmentLn 10c$7K
InvestmentsLn 11–13$2.2M
Intangible assetsLn 14$25K
Total assetsLn 16$9.6M
LiabilitiesLn 26$107K
Net assetsLn 32$9.5M
OperationsPt I, VI
EmployeesI 513
VolunteersI 654
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3More from this return
Abroad and in kindSch F, M
Grants to other countriesSch F Pt II–III$155K
4Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$2.0M$4.6M
InvestmentsLn 11–13$2.9M$2.2M
Land, buildings, equipmentLn 10c$10K$7K
Total assetsLn 16$5.8M$9.6M
LiabilitiesLn 26$118K$107K
Net assetsLn 32$5.7M$9.5M
5Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$345K$345K
Grants and assistance to foreign recipientsLn 3$155K$155K
Pay of current officers, directors and key staffLn 5$309K$211K$63K$35K
Other salaries and wagesLn 7$1.4M$995K$230K$154K
Pension plan contributionsLn 8$39K$39K
Other employee benefitsLn 9$113K$85K$16K$11K
Payroll taxesLn 10$126K$89K$24K$14K
Legal feesLn 11b$47K$34K$5K$7K
Accounting feesLn 11c$156K$156K
Investment management feesLn 11f$3K$3K
Other fees for servicesLn 11g$465K$431K$6K$28K
Office expensesLn 13$97K$79K$8K$11K
Information technologyLn 14$6K$3K$491$2K
OccupancyLn 16$25K$25K
TravelLn 17$151K$139K$3K$10K
Depreciation, depletion and amortizationLn 22$6K$4K$648$782
InsuranceLn 23$6K$4K$644$681
Other expenses (24a–d)Ln 24$165K$165K
Total functional expensesLn 25$3.6M$2.8M$554K$274K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 LatestFiled with the IRS Nov 12, 2025 $6.0M$6.9M−$907K$8.8M 990 PDF
FY2023 ViewingFiled with the IRS Nov 8, 2024 $7.1M$3.6M$3.5M$9.5M 990 PDF
FY2022Filed with the IRS Oct 26, 2023 $5.3M$4.9M$430K$5.7M 990 PDF
FY2021Filed with the IRS Nov 14, 2022 $3.5M$3.3M$286K$5.6M 990 PDF
FY2020Filed with the IRS Nov 11, 2021 $4.6M$2.7M$1.9M$5.7M 990 PDF

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support F · Foreign J · Pay O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $7,129,796 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $5,276,796$7,162,535
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $66,027−$32,739
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $5,342,823$7,129,796
I-13 Grants and similar amounts paidPrior year $1,793,540$500,201
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,935,884$1,965,149
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,183,189$1,126,349
I-18 Total expensesPrior year $4,912,613$3,591,699
I-19 Revenue less expensesPrior year $430,210$3,538,097
Part VI · Governance 5 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $7,129,796 across 6 lines filed
VIII-1f All other contributions, gifts and grants$7,162,535
VIII-1g Noncash contributions (included above)$10,073
VIII-1h Total contributions, gifts and grants$7,162,535
VIII-3 Investment incomeExcluded from tax $136,818$136,818
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$169,557−$169,557
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax −$32,739$7,129,796
Part IX · Statement of functional expenses $3,591,699 across 18 lines filed
IX-1 Grants to domestic organizationsPrograms $344,848$344,848
IX-3 Grants and assistance to foreign recipientsPrograms $155,353$155,353
IX-5 Pay of current officers, directors and key staffPrograms $210,681 · Management $62,805 · Fundraising $35,314$308,800
IX-7 Other salaries and wagesPrograms $994,909 · Management $229,567 · Fundraising $154,476$1,378,952
IX-8 Pension plan contributionsManagement $38,517$38,517
IX-9 Other employee benefitsPrograms $85,155 · Management $16,057 · Fundraising $11,352$112,564
IX-10 Payroll taxesPrograms $88,578 · Management $23,918 · Fundraising $13,820$126,316
IX-11b Legal feesPrograms $34,214 · Management $5,356 · Fundraising $7,051$46,621
IX-11c Accounting feesManagement $156,273$156,273
IX-11f Investment management feesManagement $3,157$3,157
IX-11g Other fees for servicesPrograms $430,556 · Management $5,878 · Fundraising $28,332$464,766
IX-13 Office expensesPrograms $78,603 · Management $7,745 · Fundraising $10,849$97,197
IX-14 Information technologyPrograms $3,179 · Management $491 · Fundraising $1,895$5,565
IX-16 OccupancyPrograms $25,000$25,000
IX-17 TravelPrograms $138,549 · Management $3,067 · Fundraising $9,857$151,473
IX-22 Depreciation, depletion and amortizationPrograms $4,322 · Management $648 · Fundraising $782$5,752
IX-23 InsurancePrograms $4,464 · Management $644 · Fundraising $681$5,789
IX-24 Other expenses (24a–d)Programs $164,756$164,756
IX-25 Total functional expensesPrograms $2,763,167 · Management $554,123 · Fundraising $274,409$3,591,699
Part X · Balance sheet $9,611,826 assets, 15 lines filed
X-1 Cash, non-interest-bearingStart of year $1,793,724$3,452,826
X-2 Savings and temporary cash investmentsStart of year $163,949$1,129,152
X-3 Pledges and grants receivableStart of year $893,359$2,745,947
X-9 Prepaid expenses and deferred chargesStart of year $2,225$24,745
X-10c Land, buildings and equipment, netStart of year $9,599$6,743
X-11 Publicly traded securitiesStart of year $2,909,647$2,227,067
X-14 Intangible assetsStart of year $28,518$25,346
X-16 Total assetsStart of year $5,801,021$9,611,826
X-17 Accounts payable and accrued expensesStart of year $105,033$106,794
X-18 Grants payableStart of year $12,500$0
X-26 Total liabilitiesStart of year $117,533$106,794
X-27 Net assets without donor restrictionsStart of year $4,794,661$5,359,085
X-28 Net assets with donor restrictionsStart of year $888,827$4,145,947
X-32 Total net assets or fund balancesStart of year $5,683,488$9,505,032
X-33 Total liabilities and net assetsStart of year $5,801,021$9,611,826
Part XI · Reconciliation of net assets $9,505,032 net assets at year end
XI-1 Total revenue$7,129,796
XI-2 Total expenses$3,591,699
XI-3 Revenue less expenses$3,538,097
XI-4 Net assets at start of year$5,683,488
XI-5 Net unrealized gains (losses) on investments$308,447
XI-9 Other changes in net assets−$25,000
XI-10 Net assets at end of year$9,505,032

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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