Helping Nonprofits Thrive. Fundraisers Succeed.

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Featured Nonprofit of the Month

Nate Broeckert
Coal Creek Meals on Wheels

Donors step up when you make them feel integral to your mission.

VISIONARY VOICES

Ethical dilemma illustration with angel and devil on shoulders representing tainted money decisions in philanthropy. It illustrates a blog post about taking controversial donations.

Take the Money. Save the Mission.

Who is our enemy? The current administration or us? This explosive essay argues nonprofits are committing suicide through moral performance theater. While organizations obsess over donor ‘purity tests’ and Twitter tantrums, missions collapse and staff get laid off. The brutal truth: accepting ‘tainted’ money isn’t unethical—letting your cause die because you’re afraid of headlines is. Universities and government take questionable money daily. Stop letting reputation managers kill your mission. Take the controversial donation, keep the lights on, and help people instead of virtue signaling your way to bankruptcy

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Two radiant figures walk a giving path, symbolizing shared identity, community, and philanthropy inspired by example and legacy.

People Like Me Make Gifts Like This! (Social Norms in Primal Fundraising)

Primal Fundraising” explores how identity, social norms, and storytelling drive charitable giving. Drawing from behavioral science, myth, and experiments, it shows that donors are most influenced by examples of “people like me” making gifts. These identity-aligned examples activate a donor’s sense of belonging, challenge, and transformation—mirroring the universal hero’s journey. Whether through small gifts or major donations, social proof and shared identity compel action. The takeaway: storytelling and similarity are powerful tools to inspire meaningful, lasting philanthropy.

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You’re Ignoring the 10-Year-Old Who Will Fund Your Mission in 15 Years

Today’s 10-year-olds will inherit and create more wealth than any generation before them—yet we wait until age 40 to talk to them about philanthropy. That’s a strategic mistake. Habits form early, and if we want generosity to be part of their identity, we must start now. Philanthropy isn’t a transaction—it’s a belief system. Waiting means forfeiting influence over the values of those who will soon control trillions. The future of giving starts younger than you think.

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