Helping Nonprofits Thrive. Fundraisers Succeed.

Today’s 10-year-olds will inherit and create more wealth than any generation before them—yet we wait until age 40 to talk to them about philanthropy. That’s a strategic mistake. Habits form early, and if we want generosity to be part of their identity, we must start now. Philanthropy isn’t a transaction—it’s a belief system. Waiting means forfeiting influence over the values of those who will soon control trillions. The future of giving starts younger than you think.

We’re thrilled to share that Patrick O’Donnell will be taking the helm of GIVING magazine as executive editor, and will also serve as editorial director for GIVING’s sister site, Philanthropy.org. Patrick is a writer, editor and author who brings more than 30 years of experience to the table. He’s been working with the PlannedGiving.com brand for almost a decade, specializing in storytelling, attention-grabbing appeal letters, and planned giving content.