When you live in the same community for 50 years, relationships go deep. For Chip, who was born and raised and raised his kids in the Lehigh Valley, Pennsylvania, many United Way donors are not just professional acquaintances, but personal friends.
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The term "philanthropy" comes from the Greek words philos (loving) and anthropos (humankind). It was coined by the Greek playwright Aeschylus in the 5th century BCE.
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Predicting the future of philanthropy is a tricky business—and even more so when it comes to political shifts. Under the new Trump administration, the direction of philanthropy could change, although I do not think it will drastically. We can only take some guesses based on historical data and recent events.
Philanthropy, by nature, carries an air of generosity and goodwill — a way for the wealthy to give back and help address big societal challenges. And let’s be honest, most of us admire the idea of someone using their resources to make the world a better place. But not everyone sees it that way. Critics argue that large-scale philanthropy can sometimes do more harm than good, creating power imbalances that let the rich call the shots. It’s a tricky topic.
Every good story starts with a setup. It doesn’t matter if it’s a joke, a novel, or a blockbuster movie—the beginning is where you learn what’s happening, who’s involved, and why it matters. Without it, the rest of the story just doesn’t land.
Owners of luxury motor coaches and RVs, such as Marathon Coaches and other high-end brands, can have the best of both worlds: a vacation with all the comforts of home, and an opportunity to shape their philanthropic legacy that also provides a current charitable tax deduction.
By investing in their brand, nonprofits can raise more money, build deeper trust, and inspire donors to leave a lasting legacy. In today’s crowded nonprofit world, a strong brand isn’t just nice to have—it’s essential.
About 56% of social media users who donate online said compelling storytelling makes them give most, according to Nonprofit Tech for Good. Stories were the number one motivation, while data wasn’t on the list.
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