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Featured Nonprofit of the Month

Stuart Sullivan
Shriners Hospitals for Children

Most people who work as consultants start out in some career field and then, after acquiring years of experience, move into consulting others in that same career field. That’s what Stuart did. But then he did something most people don’t do. He left consulting and went back to working in planned giving.

VISIONARY VOICES

Elderly hands holding vintage pocket watch beside letters and book, symbolizing legacy, memory, and time's role in giving. It illustrates a blog post about the importance of having a planned giving program.

Why Now Is the Perfect Time for Planned Giving

The most meaningful gifts aren’t given out of impulse—they’re reserved for those who’ve earned lasting trust. If your organization hasn’t shown it’s built for the long term, don’t expect to be remembered when it matters most. Donors don’t leave legacies to nonprofits scrambling to survive. They choose the ones that act like they belong in the future. If your message ends with “we need help,” you’ve already lost. The real question is: Are you worthy?

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Two people pointing at the same number from opposite sides—one sees 66, the other sees 99—illustrating how perspective shapes perception.

Living on the Right Side of the Street

As we drive through our neighborhoods, each home tells a different story. On one side, mornings begin with breakfasts, school runs, and fresh energy. On the other, night-shift workers are winding down, reflecting on the day’s lessons. Our perspective defines what we see—hope or fatigue, beginnings or conclusions. By asking, “What does this look like from the other side of the street?” we open the door to empathy. In families, communities, and work, this simple shift can build deeper understanding, turning judgment into connection and isolation into belonging.

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Finger poised over a glowing red panic button—symbolizing the urgent, high-stakes decisions nonprofits face in uncertain times.

Have We Been Here Before?

Laura MacDonald discusses how nonprofits face recurring disruptions but historically remain resilient. Despite challenges like COVID-19, tax changes, recessions, and current political anxiety, charitable giving has averaged 6% growth since 1967. She advises organizations to project resilience, sustain relationships, respond strategically rather than react, and adopt donor-centric approaches. Rather than making preemptive decisions for donors, nonprofits should stay the course and continue their missions, as anxiety is the enemy of philanthropy but donor confidence typically rebounds within 6-18 months after disruptions.

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