Helping Nonprofits Thrive. Fundraisers Succeed.

Nonprofit jargon is a surefire way to lose donors. Too often, fundraisers either get lost in technical language or lean on overused buzzwords that mean little to the average supporter. Phrases like “making a difference” or “impactful” are vague and uninspiring—donors want specifics. Instead of empty jargon, use clear, engaging language that shows exactly how their gift helps. The right words can transform your appeals, strengthen connections, and ultimately drive more meaningful support for your mission.