Support the wellness of young people and empower them to create a kinder and braver world.

501(c)(3) charity; gifts are tax-deductible.
71¢ of each $1 spent went to programs.
$633K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $1.0M a year · 20% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
71%
of spending
Fine: 71% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$633K
to officers and key staff · 23% of spending
Worth a look: pay to officers and key staff is 23% of spending; over 20%.
Pt VII · Sec A
12 mo
of spending, in cash
Plus $3.1M in investments, Pt X · Ln 11–13
Looks good: 11.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
9
named funders · $1.0M
Looks good: 9 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$41K
0.7% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 6 voting members
Looks good: 5 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$4.6M
Spent
$2.7M
To programs
71%
Net assets
$5.7M
By yearFY2020–FY2024
Revenue
$4.6M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$4.6M
FY2021$3.5M
FY2022$5.3M
FY2023$7.1M
FY2024$6.0M
Expenses
$2.7M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$2.7M
FY2021$3.3M
FY2022$4.9M
FY2023$3.6M
FY2024$6.9M
Net assets
$5.7M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$5.7M
FY2021$5.6M
FY2022$5.7M
FY2023$9.5M
FY2024$8.8M

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Aug 2011.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

71 cents of each dollar spent went to programs.

Program services 71% · $1.9M Management & general 17% · $463K Fundraising 12% · $311K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $633K paid to officers and key staff.

Part VII, Section A · reportable compensation
President/Director
$264,491Pt VII · Sec A
Executive Director
$261,587Pt VII · Sec A
Director of Partnerships
$106,737Pt VII · Sec A
$0Pt VII · Sec A
Secretary/Director
$0Pt VII · Sec A
Board Treasurer/Director
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Cynthia Germanotta’s $294K as Director, President is at the 95th percentile of top reported officer pay among 1690 $1–10M philanthropy & grantmaking nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Maya Enista Smith—$91,034$321,801$317,340$261,587
Cynthia Germanotta$293,978$290,355$285,716$304,450$264,491
Rachel Martin$250,951————
Getenesh M Yilma$155,913$143,928$130,266$116,660—
Gary a Aide$153,942$141,661$128,167$119,657—
Claudia Fernandes$152,281————
Rachel Martin COO—$142,338———
Susan Horrell——$139,423$128,514—

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Born This Way Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Empowering young people to build a kinder, braver world through wellness support.

Questions for Born This Way Foundation

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Provided by the organization

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3 programs · $1.9M · in their own filed words · FY2020
01

Channel Kindness

A platform created by young people, for young people to tell stories of kindness happening in their communities, providing a hopeful alternative to the overwhelmingly negative narratives that dominate the media.

$1.9Mprogram expense
02

Teen Mental Health First Aid (tmhfa)

Born this way foundation partnered with the national council for behavioral health to bring tmhfa programming to the united states. In 2019, this program became the first in the united states to provide mental health first aid training to high-schoolers, giving young people the hands-on preparation they need to support peers who are…

Pt IX · col B
03

Donorschoose.org Partnership

A collaboration with DONORSCHOOSE.ORG to encourage teachers and students to create mental and emotional wellness projects in their classrooms, and to provide matching funds to bring these ideas to life.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 9 funders →
Grants paid · 66 grants · $2.4M · 2021–2024
Aliento Education FundAZ · FY2024$75,000
Centerlink INCFL · FY2024$71,000
Artist Mentorship ProgramOR · FY2024$60,000
HalfthestoryIL · FY2024$55,000
Hopelab Foundation INCCA · FY2024$50,000
Cor INCGA · FY2024$50,000
We Are FamilySC · FY2024$50,000
Camp Laurel FoundationCA · FY2024$50,000
Teens4teenshelpCA · FY2024$40,000
Letters to StrangersCA · FY2024$40,000
Joy as ResistanceCO · FY2024$34,700
Elyse Fox Club INCNY · FY2024$30,000
Ryan Bartel Foundation INCVA · FY2024$30,000
Sasha Bruce Youthwork INCDC · FY2024$25,842
Black Girls Smile INCGA · FY2024$25,000
See all 66 grants →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$4.6M
Ln 12
Gifts and grantsLn 1h$2.6M
Fees for servicesLn 2g$1.8M
Investment incomeLn 3$128K
Money outPt IX
$2.7M
Ln 25
Programscol B$1.9M
Managementcol C$463K
Fundraisingcol D$311K
Owns and owesPt X
$5.7M
net assets · Ln 32
Cash and savingsLn 1–2$2.6M
Total assetsLn 16$5.8M
LiabilitiesLn 26$41K
PeoplePt VI, VII
8
listed · VII A
PaidVII A3
Voting boardVI 1a6
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$2.6M
Noncash giftsLn 1g$43K
Fees for servicesLn 2g$1.8M
Investment incomeLn 3$128K
Gains on assetsLn 7$62K
Total revenueLn 12$4.6M
Assets in detailPt X, end of year
CashLn 1$733K
SavingsLn 2$1.9M
Cash and savings togetherLn 1–2$2.6M
InvestmentsLn 11–13$3.1M
Land, buildings, equipmentLn 10c$4K
Total assetsLn 16$5.8M
LiabilitiesLn 26$41K
Net assetsLn 32$5.7M
OperationsPt I, VI
EmployeesI 513
VolunteersI 654
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$986K$2.6M
InvestmentsLn 11–13$3.1M$3.1M
Land, buildings, equipmentLn 10c$946$4K
Total assetsLn 16$4.1M$5.8M
LiabilitiesLn 26$228K$41K
Net assetsLn 32$3.9M$5.7M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$16K$16K
Pay of current officers, directors and key staffLn 5$558K$348K$83K$127K
Other salaries and wagesLn 7$633K$411K$70K$152K
Other employee benefitsLn 9$41K$9K$32K
Payroll taxesLn 10$59K$38K$7K$14K
Legal feesLn 11b$20K$20K
Accounting feesLn 11c$25K$25K
Other fees for servicesLn 11g$1.2M$1.1M$117K
Office expensesLn 13$44K$7K$33K$4K
Information technologyLn 14$47K$5K$37K$5K
TravelLn 17$26K$14K$9K$2K
Depreciation, depletion and amortizationLn 22$3K$3K
InsuranceLn 23$16K$231$16K
Other expenses (24a–d)Ln 24$32K$15K$12K$5K
Total functional expensesLn 25$2.7M$1.9M$463K$311K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $6.0M$6.9M−$907K$8.8M 990 PDF
FY2023 $7.1M$3.6M$3.5M$9.5M 990 PDF
FY2022 $5.3M$4.9M$430K$5.7M 990 PDF
FY2021 $3.5M$3.3M$286K$5.6M 990 PDF
FY2020 Viewing $4.6M$2.7M$1.9M$5.7M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support M · Noncash J · Pay O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $4,562,590 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $2,753,830$2,634,444
I-9 Program service revenuePrior year $0$1,800,000
I-10 Investment incomePrior year $136,509$128,146
I-11 Other revenuePrior year $719,608$0
I-12 Total revenuePrior year $3,609,947$4,562,590
I-13 Grants and similar amounts paidPrior year $149,914$15,603
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,069,185$1,291,086
I-16a Professional fundraising feesPrior year $50,000$0
I-17 Other expensesPrior year $1,308,793$1,394,843
I-18 Total expensesPrior year $2,577,892$2,701,532
I-19 Revenue less expensesPrior year $1,032,055$1,861,058
Part VI · Governance 5 of 6 board members independent, 1 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $4,562,590 across 7 lines filed
VIII-1f All other contributions, gifts and grants$2,634,444
VIII-1g Noncash contributions (included above)$42,798
VIII-1h Total contributions, gifts and grants$2,634,444
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $1,800,000$1,800,000
VIII-3 Investment incomeExcluded from tax $66,642$66,642
VIII-7 Net gain or loss on sales of assetsExcluded from tax $61,504$61,504
VIII-12 Total revenueRelated to mission $1,800,000 · Unrelated business $0 · Excluded from tax $128,146$4,562,590
Part IX · Statement of functional expenses $2,701,532 across 14 lines filed
IX-1 Grants to domestic organizationsPrograms $15,603$15,603
IX-5 Pay of current officers, directors and key staffPrograms $347,764 · Management $83,409 · Fundraising $126,584$557,757
IX-7 Other salaries and wagesPrograms $410,638 · Management $70,273 · Fundraising $152,383$633,294
IX-9 Other employee benefitsPrograms $8,540 · Management $32,164$40,704
IX-10 Payroll taxesPrograms $38,471 · Management $6,584 · Fundraising $14,276$59,331
IX-11b Legal feesManagement $19,904$19,904
IX-11c Accounting feesManagement $24,870$24,870
IX-11g Other fees for servicesPrograms $1,065,902 · Management $116,691$1,182,593
IX-13 Office expensesPrograms $6,768 · Management $32,894 · Fundraising $4,375$44,037
IX-14 Information technologyPrograms $4,744 · Management $37,246 · Fundraising $5,448$47,438
IX-17 TravelPrograms $14,105 · Management $9,330 · Fundraising $2,383$25,818
IX-22 Depreciation, depletion and amortizationManagement $2,567$2,567
IX-23 InsurancePrograms $231 · Management $15,544$15,775
IX-24 Other expenses (24a–d)Programs $14,678 · Management $11,716 · Fundraising $5,447$31,841
IX-25 Total functional expensesPrograms $1,927,444 · Management $463,192 · Fundraising $310,896$2,701,532
Part X · Balance sheet $5,773,916 assets, 12 lines filed
X-1 Cash, non-interest-bearingStart of year $929,940$732,715
X-2 Savings and temporary cash investmentsStart of year $56,237$1,876,242
X-3 Pledges and grants receivableStart of year $0$24,062
X-10c Land, buildings and equipment, netStart of year $946$3,929
X-11 Publicly traded securitiesStart of year $3,079,083$3,123,772
X-14 Intangible assetsStart of year $15,013$13,196
X-16 Total assetsStart of year $4,081,219$5,773,916
X-17 Accounts payable and accrued expensesStart of year $228,198$41,089
X-26 Total liabilitiesStart of year $228,198$41,089
X-27 Net assets without donor restrictionsStart of year $3,853,021$5,732,827
X-32 Total net assets or fund balancesStart of year $3,853,021$5,732,827
X-33 Total liabilities and net assetsStart of year $4,081,219$5,773,916
Part XI · Reconciliation of net assets $5,732,827 net assets at year end
XI-1 Total revenue$4,562,590
XI-2 Total expenses$2,701,532
XI-3 Revenue less expenses$1,861,058
XI-4 Net assets at start of year$3,853,021
XI-5 Net unrealized gains (losses) on investments$18,748
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$5,732,827

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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