Transfair USA
Certifies products meeting strict economic, environmental, and social standards. For fiscal year 2024 it reported $22.2M in revenue, $20.0M in expenses, and $14.1M in net assets.Pt I
- Founded
- 1996
- Type
- Public charity (501(c)(3)) · International
- Location
- Oakland, CA
- Website
- www.fairtradecertified.org
- Filings
- 5 on file (2020–2024)
More identity details & actions ⌄
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Summary of the Filing
Where the work happens
The fair trade certified coffee program continued to drive meaningful change in 2024 through rigorous standards, community development funds, and minimum price guaranteesmechanisms that protect workers, strengthen financial stability, and empower communities to invest in critical needs.
The fair trade certified CPG program advanced its impact in 2024 across multiple industries by expanding into new product categories to meet partner and consumer demand. Through rigorous fair trade standards, the program actively mitigated risk while ensuring safer working environments, fairer wages, improved benefits, and stronger…
The fair trade certified produce and seafood programs advanced its mission in 2024 by applying rigorous standards that promote transparency, fairness, and economic empowerment across global supply chains.
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Identity & Classification
Governance & Policies
Officers, Directors & Key Employees
Paul Rice’s $434K as CEO (thru 9/24) is at the 83rd percentile of top reported officer pay among 344 $10–100M international nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|
| Paul Rice | $434,031 | $406,526 | $440,700 | $344,537 | $237,500 |
| Larry Ruff | — | — | $328,094 | $272,983 | $154,943 |
| Lawrence Ruff | — | $323,042 | — | — | — |
| Tammy Hermann | — | $291,205 | $284,550 | $54,500 | — |
| Leilani Latimer | — | $289,463 | $290,000 | $55,000 | — |
| Jeanne-Marie Ryan | — | $284,645 | $219,057 | — | — |
| Jose Carlos Ruiz | $284,078 | $257,672 | $242,043 | $213,775 | $160,076 |
| Sugumar Raman | $279,252 | $83,797 | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Statement of Revenue
Statement of Functional Expenses
Balance Sheet
Financial Metrics
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
| Metric | This org | Peer median | Percentile |
|---|---|---|---|
| Program ratio | 77% | — | — |
| Overhead ratio | 15% | — | — |
| Fundraising cost ratio | 161% | — | — |
| Revenue growth | 11% | — | — |
| Legal fee ratio | 0.3% | — | — |
| Accounting fee ratio | 0.5% | — | — |
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
Grants
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Filings & Schedule Manifest
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Sources
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