Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Nov 2019.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
96 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
9 people listed on the 990.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Supports charitable initiatives and preserves the beauty industry's history.
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Disaster Relief
To assist salon professionals in rebuilding their lives following the devastation of a natural disaster. In 2024, we disbursed $427,320 to aid 822 beauty professionals in their recovery from the TN tornado, ca rain, hurricane helene, hurricane milton, iowa flooding, hurricane francine, mi tornado, hurricane ernesto, nebraska tornado…
Scholarships
We offered eight continuing education scholarship offerings: lifetime member, kendell ong, simply business, ivy, k18, milady, rosy salon software, my salon suite. The reuben carranza leadership scholarship provides leadership development training to awarded professional beauty association staff.
Cut IT Out
To build awareness of domestic abuse across the country and train salon professionals to recognize warnings signs and safely refer clients to local resources. In 2024, the strength in beauty grant awarded $27,550 in funding to 19 domestic violence survivors in need of financial & job placement assistance.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $783K | $891K |
| Land, buildings, equipmentLn 10c | $873 | $0 |
| Total assetsLn 16 | $786K | $932K |
| LiabilitiesLn 26 | $15K | $44K |
| Net assetsLn 32 | $771K | $888K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic individualsLn 2 | $569K | $569K | ||
| Management feesLn 11a | $83K | $72K | $11K | |
| Accounting feesLn 11c | $5K | $5K | ||
| Other fees for servicesLn 11g | $4K | $3K | $1K | |
| Office expensesLn 13 | $1K | $986 | $383 | |
| Information technologyLn 14 | $23 | $23 | ||
| TravelLn 17 | $8K | $3K | $5K | |
| Depreciation, depletion and amortizationLn 22 | $873 | $873 | ||
| Other expenses (24a–d)Ln 24 | $463 | $463 | ||
| All other expensesLn 24e | $11 | $11 | ||
| Total functional expensesLn 25 | $672K | $647K | $24K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $789K | $672K | $118K | $888K | 990 PDF |
| FY2023 | $188K | $238K | −$50K | $771K | 990 PDF |
| FY2022 | $436K | $265K | $171K | $821K | 990 PDF |
| FY2021 | $591K | $464K | $126K | $648K | 990 PDF |
| FY2020 | $1.8M | $1.7M | $49K | $522K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $789,218 revenue, 12 lines filed
Part VI · Governance 7 of 8 board members independent, 3 to look at
Part VIII · Statement of revenue $789,218 across 5 lines filed
Part IX · Statement of functional expenses $671,547 across 10 lines filed
Part X · Balance sheet $932,185 assets, 13 lines filed
Part XI · Reconciliation of net assets $888,462 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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