Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2016.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
99 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
6 people listed on the 990; $40K paid to officers and key staff.
George Stevens’s $116K as President & Secretary is at the 61st percentile of top reported officer pay among 1636 $1–10M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2022 | FY2021 |
|---|---|---|---|---|
| George Stevens | $116,000 | $119,946 | $50,000 | $40,000 |
| Kate Brandeis | $108,000 | — | — | — |
| Kristina Lange | $108,000 | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Provides financial support and vetting services to help charities engage next-generation philanthropists through social media and align with corporate donor giving programs.
Questions for Simple Generosity Foundation
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The goodcoin foundation provided curation, communication, payment processing, and networking advice to target corporation and potential grantees as part of target's nationwide giving platform target circle. This platform allows guests at target stores to direct target's corporate giving to charities that matter to them.
The goodcoin foundation provided curation, communication, and payment processing services for dailykarma, an internet-based service that provides charitable giving options to customers of e-commerce sites through shopify and other providers.
The goodcoin foundation enables bankcard holders to convert loyalty points or payments from their accounts into charitable gifts to causes of the banking customer's choice. This program creates a sense of larger purpose for the bank employees and for bank customers while strengthening communities through support of the nonprofit sector.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2021 990, line by line.
Download 990
| Line | Start FY21 | End FY21 |
|---|---|---|
| Cash and savingsLn 1–2 | $5K | $206K |
| InvestmentsLn 11–13 | $2.8M | $4.7M |
| Total assetsLn 16 | $2.8M | $5.0M |
| LiabilitiesLn 26 | $75K | $16K |
| Net assetsLn 32 | $2.8M | $5.0M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $8.5M | $8.5M | ||
| Grants and assistance to foreign recipientsLn 3 | $41K | $41K | ||
| Pay of current officers, directors and key staffLn 5 | $40K | $30K | $9K | $1K |
| Accounting feesLn 11c | $45K | $45K | ||
| Investment management feesLn 11f | $1K | $1K | ||
| Other fees for servicesLn 11g | $92K | $92K | ||
| Office expensesLn 13 | $14K | $10K | $2K | $1K |
| Information technologyLn 14 | $219K | $219K | ||
| TravelLn 17 | $2K | $2K | ||
| InterestLn 20 | $21K | $9K | $12K | |
| InsuranceLn 23 | $597 | $597 | ||
| Other expenses (24a–d)Ln 24 | $35K | $35K | ||
| Total functional expensesLn 25 | $9.1M | $9.0M | $105K | $3K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $6.8M | $8.8M | −$1.9M | $2.6M | 990 PDF |
| FY2024 | $9.3M | $8.6M | $645K | $4.5M | 990 PDF |
| FY2023 | Not on file | ||||
| FY2022 | $7.4M | $9.3M | −$1.9M | $2.9M | 990 PDF |
| FY2021 Viewing | $11.2M | $9.1M | $2.1M | $5.0M | 990 PDF |
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Schedules filed Part IV
See the full FY2021 990 (6 parts)
Part I · Summary $11,150,937 revenue, 12 lines filed
Part VI · Governance 5 of 5 board members independent, no flags
Part VIII · Statement of revenue $11,150,937 across 6 lines filed
Part IX · Statement of functional expenses $9,060,098 across 12 lines filed
Part X · Balance sheet $4,974,412 assets, 9 lines filed
Part XI · Reconciliation of net assets $4,958,876 net assets at year end
Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File
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