Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Oct 2004.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
71 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
21 people listed on the 990.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Connects New York's advertising community through interactive events, networking, and learning.
Questions for 212 Ltd
Your first name shows with your question. 212 Ltd answers here, for everyone.
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2024 10th Annual Winter Gala - The 212NYC Annual Gala is the most distinguished digital media event of the year honoring members of the advertising community. On this special night, we celebrate the incredible contribution of change makers who have been instrumental in pushing our industry forward.
In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge.
2024 3nd Annual Inter-Agency Dodgeball Tournament - Brings together the competitive spirit and camaraderie of agencies from around New York City. With heart-pounding matches, accompanied by refreshing beverages and mouthwatering food, this event was a resounding success and was attended by approximately 240 participants representing…
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $75K | $230K |
| InvestmentsLn 11–13 | $0 | |
| Land, buildings, equipmentLn 10c | $0 | |
| Total assetsLn 16 | $75K | $230K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $75K | $230K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $2K | $2K | ||
| Grants to domestic individualsLn 2 | $0 | |||
| Grants and assistance to foreign recipientsLn 3 | $0 | |||
| Benefits paid to or for membersLn 4 | $0 | |||
| Pay of current officers, directors and key staffLn 5 | $0 | |||
| Pay of disqualified personsLn 6 | $0 | |||
| Other salaries and wagesLn 7 | $0 | |||
| Pension plan contributionsLn 8 | $0 | |||
| Other employee benefitsLn 9 | $0 | |||
| Payroll taxesLn 10 | $0 | |||
| Management feesLn 11a | $89K | $89K | ||
| Legal feesLn 11b | $0 | |||
| Accounting feesLn 11c | $2K | $2K | ||
| Lobbying feesLn 11d | $0 | |||
| Professional fundraising feesLn 11e | $0 | |||
| Investment management feesLn 11f | $0 | |||
| Other fees for servicesLn 11g | $11K | $11K | ||
| Advertising and promotionLn 12 | $8K | $8K | ||
| Office expensesLn 13 | $1K | $1K | ||
| Information technologyLn 14 | $0 | |||
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $0 | |||
| TravelLn 17 | $1K | $1K | ||
| Travel and entertainment for public officialsLn 18 | $0 | |||
| Conferences, conventions and meetingsLn 19 | $0 | |||
| InterestLn 20 | $0 | |||
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $0 | |||
| InsuranceLn 23 | $0 | |||
| Other expenses (24a–d)Ln 24 | $347K | $329K | $18K | |
| All other expensesLn 24e | $4K | $417 | $3K | |
| Total functional expensesLn 25 | $465K | $331K | $133K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $620K | $465K | $155K | $230K | 990 PDF |
| FY2023 | $379K | $370K | $10K | $75K | 990 PDF |
| FY2022 | $283K | $270K | $13K | $65K | 990 PDF |
| FY2021 | $34K | $52K | 990 PDF | ||
| FY2020 | $29K | $68K | 990 PDF | ||
| FY2019 | $235K | $204K | $31K | $81K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $619,785 revenue, 12 lines filed
Part VI · Governance 11 of 21 board members independent, 4 to look at
Part VIII · Statement of revenue $619,785 across 10 lines filed
Part IX · Statement of functional expenses $464,670 across 31 lines filed
Part X · Balance sheet $229,655 assets, 16 lines filed
Part XI · Reconciliation of net assets $229,655 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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