212 Ltd EIN 42-1611040 Form 990 (PDF) Claim this org

212 Ltd FY2019 filing

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Connects New York's advertising community through interactive events, networking, and learning. For fiscal year 2019 it reported $235K in revenue, $204K in expenses, and $81K in net assets.Pt I

Type
Business league / trade association · Community Development
Location
New York, NY
Website
www.212nyc.org
Filings
6 on file (2019–2019)
Revenue
$235KFY2019
Expenses
$204K
Net assets
$81K
People
13
Filings
6
Updates
0
More identity details & actions ⌄
EIN  42-1611040 Business league / trade association New York, NY
Form 990 (PDF)
You’re viewing the FY2019 filing — not the latest on file. See the latest (FY2024) →
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Size
$100K–1M
What they do
Connects New York's advertising community through interactive events, networking, and learning.
Leadership
Woodhouse Sophia · President
Money in and out
$235K revenue, $204K expenses
Bottom line
+13% operating surplus
Membership & operating revenue · FY2019
Total revenue
$235K
Pt VIII · Ln 12
Total expenses
$204K
Pt IX · Ln 25
Net assets
$81K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $31K
Where spending went · Part IX cols B–D
Program services $0.66 Management & general $0.34
Operating surplus
+13%
revenue over expenses
Earned revenue
97%
of revenue from program services & dues
Payroll share
0%
of spending is salaries & benefits

Summary of the Filing

Part I · fiscal year 2019 · Form 990
Revenue
$235K
FY2019
Expenses
$204K
FY2019
Total assets
$81K
FY2019
Total liabilities
$0
FY2019
Total revenue
$235K
Pt VIII · Ln 12
Total expenses
$204K
Pt IX · Ln 25
Net assets
$81K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$31K
Total assetsPt X · Ln 16$81K
Program-expense ratioPt IX · col B66%
Voting members of governing bodyPt I · Ln 313
Independent voting membersPt I · Ln 411

Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item C212 Ltd
EINHdr · item D42-1611040
Principal addressHdr · item CNew York, NY
WebsiteHdr · item Jwww.212nyc.org
Year of formationHdr · item Lpending
State of legal domicileHdr · item MNY
Exempt statusHdr · item I501(c)(6) · active
NTEE classificationIRS BMFCommunity Development (S41)
Ruling yearIRS BMFOct 2004

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a13
Independent voting membersPt VI · Ln 1b11
Conflict-of-interest policyPt VI · Ln 12aNo
Whistleblower policyPt VI · Ln 13No
Document retention policyPt VI · Ln 14No
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
See 212 Ltd executive salaries →

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Mission & Programs · Part III

Where the work happens

3 program services, described in the organization's own filed words · FY2019.
01

In connection with the exempt purpose of the Organization, various networking and educational forums and events are produced throughout the year. There is no admission cost for these events and accordingly, Organization Members are allowed to attend free of charge.

Pt IX · col B
02

Summer Party Pier 97

Attracted approximately 1,200 advertising industry professionals, including luminaries, agency representatives, and publishers, to kick back with a signature drink and enjoy the musical stylings of first-rate live talent.

Pt IX · col B
03

Annual Winter Gala

The most distinguished digital media event of the year honoring members of the agency and publishing community. 250+ senior industry professionals attend this annual black-tie event hosted by industry icons and notable celebrities.

Pt IX · col B

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Statement of Revenue

Part VIII
Program service revenue$228K · 97%
Contributions & grants$7K · 3%
Program service revenue97%$228K
Contributions & grants3%$7K
Total revenueLn 12$235K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.66 Management & general $0.34
Program services66%$134K
Management & general34%$70K
Total functional expensesLn 25$204K

Balance Sheet

Part X · end of year
CashLn 1$37K
Total assetsLn 16$81K
Total liabilitiesLn 26$0
Total net assetsLn 32$81K
Months of cash on handcomputed2.2

Financial Metrics

Form 990 · FY2019 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $37K · Operating expenses/yr $204K
2.2 months
Where the money goes
Program services
Program services $134K · Total expenses $204K
66%
Management & General
Management & general $70K · Total expenses $204K
34%
Fundraising
Fundraising $0 · Total expenses $204K
0%
Cost to raise $1
Fundraising expense $0 · Solicited contributions $7K
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $7K · Total revenue $235K
3%
Government reliance
Government grants — · Total revenue $235K
Earned-income share
Program service revenue $228K · Total revenue $235K
97%
Investment reliance
Investment income $0 · Total revenue $235K
0%
Program self-sufficiency
Program service revenue $228K · Total expenses $204K
112%
Growth & trend
Revenue growth (YoY)
This year $235K · Prior year —
No prior year on file
Net-asset trend (YoY)
End of year $81K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $235K · Expenses $204K
+13%
Liabilities-to-Assets
Total liabilities — · Total assets $81K
Net-asset ratio
Net assets $81K · Total assets $81K
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $0 · Other securities (Pt X, ln 12) $0 · Total assets (Pt X, ln 16) $81K
0%
People & payroll
Highest Reported Total Compensation
Individual Woodhouse Sophia · Reported title President · Highest reported compensation $0 · Total expenses $204K
0%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $0 · Total expenses $204K
0%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 66%
Overhead ratio 34%
Fundraising cost ratio 0%
Investment management fee ratio 0%
Legal fee ratio 0%
Accounting fee ratio 0.9%
Fundraising fee ratio 0%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$620K revenue · ⤓ 990 PDF
FY2023$379K revenue · ⤓ 990 PDF
FY2022$283K revenue · ⤓ 990 PDF
FY2021$34K revenue · ⤓ 990 PDF
FY2020$29K revenue · ⤓ 990 PDF
FY2019$235K revenue · viewing · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2019IRS
Classification, formation year, addressIRS Business Master File
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