Good Plus Foundation INC EIN 31-1777082 Form 990 (PDF) Claim this org

Good Plus Foundation INC

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Donates essential children's products and cash grants to families living in poverty. For fiscal year 2024 it reported $16.1M in revenue, $18.6M in expenses, and $4.9M in net assets.Pt I

Founded
2001
Type
Public charity (501(c)(3)) · Human Services
Location
New York, NY
Website
www.goodplusfoundation.org
Filings
5 on file (2020–2024)
Revenue
$16.1MFY2024
Expenses
$18.6M
Net assets
$4.9M
People
26
Filings
5
Updates
0
More identity details & actions ⌄
EIN  31-1777082 Public charity (501(c)(3)) New York, NY Founded 2001
Form 990 (PDF)
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Figures match the IRS filing checked 7/18/26 · see original: IRS
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Size
$10–100M
What they do
Donates essential children's products and cash grants to families living in poverty.
Leadership
Katherine E Snider · CEO (thru 11/1/24) · $309K
Money in and out
$16.1M revenue, $18.6M expenses
Bottom line
89% program efficiency
Where the money goes · FY2024
Total revenue
$16.1M
Pt VIII · Ln 12
Total expenses
$18.6M
Pt IX · Ln 25
Net assets
$4.9M
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): −$2.5M
Where spending went · Part IX cols B–D
Program services $0.89 Management & general $0.06 Fundraising $0.05
Program efficiency
89%
of spending reaches programs▼ -3% vs prior filing year
Operating runway
7.4mo
months of highly liquid reserves at operating expense rate▼ -53% vs prior filing year
Surplus margin
-16%
revenue over expenses, this year▼ -894% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Revenue
$16.1M
FY2024▼ -26%
Expenses
$18.6M
FY2024▼ -13%
Total assets
$6.6M
FY2024▼ -29%
Total liabilities
$1.6M
FY2024▼ -14%
Total revenue
$16.1M
Pt VIII · Ln 12
Total expenses
$18.6M
Pt IX · Ln 25
Net assets
$4.9M
Pt X · Ln 32
Revenue less expensesPt I · Ln 19−$2.5M
Total assetsPt X · Ln 16$6.6M
Program-expense ratioPt IX · col B89%
Voting members of governing bodyPt I · Ln 318
Independent voting membersPt I · Ln 418

Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CGood Plus Foundation INC
EINHdr · item D31-1777082
Principal addressHdr · item CNew York, NY
WebsiteHdr · item Jwww.goodplusfoundation.org
Year of formationHdr · item L2001
State of legal domicileHdr · item MNY
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFHuman Services (P60)
Ruling yearIRS BMFJul 2001

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a18
Independent voting membersPt VI · Ln 1b18
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
CEO (thru 11/1/24)
$309,170Pt VII · Sec A
Interim CEO (as of 11/1/24)
$217,720Pt VII · Sec A
VP of Finance & Adm
$173,836Pt VII · Sec A
VP of Advancement
$165,663Pt VII · Sec A
SR Dir of Learning/Capacity
$109,726Pt VII · Sec A
VP of National Programs & Operations
$108,432Pt VII · Sec A
Director of Institutional Giving
$103,355Pt VII · Sec A
$0Pt VII · Sec A

Katherine E Snider’s $309K as CEO (thru 11/1/24) is at the 78th percentile of top reported officer pay among 3123 $10–100M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Katherine E Snider$309,170$288,154$283,907$267,488$251,058
Laurel P West$217,720$200,511$187,373$163,767$149,660
Abdulai Aidoo$173,836$173,243$163,508$118,858$90,078
Jennifer Moore$165,663
Tiffany Y Langston$155,845
Cathryn Harding$116,584$133,670
Alan-Michael Graves$109,726$109,291$103,953
Ricardo Justiniano$108,432

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Mission & Programs · Part III

Where the work happens

3 program services account for $14.5M of program spending, described in the organization's own filed words · FY2024.
01

Fatherhood/Dads

The good+ fatherhood initiative aims to improve the economic self-sufficiency of fathers, create a community of support for low-income, custodial and non-custodial fathers, and promote father engagement strategies that incorporate fathers and father figures in child development and parenting.

$6.0Mprogram expense
02

Mothers

Good+foundation invests in quality motherhood programs aimed at improving the economic self-sufficiency of the family, provide positive parenting support and training, improve prenatal and perinatal health, and create a community of support for low-income mothers.

$5.0Mprogram expense
03

Crisis Intervention

Good+ continued to donate essential children's products to programs that provided services for children and families living in poverty and facing challenging circumstances. In 2024, good+ granted out $325,800 through its family cash grant program to help families pay for groceries, rent, holiday gifts, medicine, and childcare.

$3.5Mprogram expense

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Statement of Revenue

Part VIII
Contributions & grants$15.8M · 98%
Program service revenue$128K · 1%
Investment income$181K · 1%
Contributions & grants98%$15.8M
Program service revenue1%$128K
Investment income1%$181K
— government grantsLn 1e$19K
Total revenueLn 12$16.1M

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.89 Management & general $0.06 Fundraising $0.05
Program services89%$16.6M
Management & general6%$1.1M
Fundraising5%$896K
Total functional expensesLn 25$18.6M

Balance Sheet

Part X · end of year
CashLn 1$961K
Total assetsLn 16$6.6M
Total liabilitiesLn 26$1.6M
Total net assetsLn 32$4.9M
Months of cash on handcomputed0.6

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $3.5M · Operating expenses (Pt IX) $18.6M · Less non-cash grants $13.0M · Cash operating expenses/yr $5.6M
7.4 months
Where the money goes
Program services
Program services $16.6M · Total expenses $18.6M
89%
Management & General
Management & general $1.1M · Total expenses $18.6M
6%
Fundraising
Fundraising $896K · Total expenses $18.6M
5%
Cost to raise $1
Fundraising expense (3-yr avg) $751K · Solicited contributions (3-yr avg) $18.1M
$0.04 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $15.8M · Total revenue $16.1M
98%
Government reliance
Government grants $19K · Total revenue $16.1M
0.1%
Earned-income share
Program service revenue $128K · Total revenue $16.1M
0.8%
Investment reliance
Investment income $181K · Total revenue $16.1M
+1%
Program self-sufficiency
Program service revenue $128K · Total expenses $18.6M
0.7%
Growth & trend
Revenue growth (YoY)
This year $16.1M · Prior year $21.9M
-26%
Revenue CAGR
FY2020 $13.9M · FY2024 $16.1M
+4%
Net-asset trend (YoY)
End of year $4.9M · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $16.1M · Expenses $18.6M
-16%
Liabilities-to-Assets
Total liabilities — · Total assets $6.6M
Net-asset ratio
Net assets $4.9M · Total assets $6.6M
75%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $2.5M · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $6.6M
38%
People & payroll
Highest Reported Total Compensation
Individual Katherine E Snider · Reported title CEO (THRU 11/1/24) · Highest reported compensation $309K · Total expenses $18.6M
2%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $2.8M · Total expenses $18.6M
15%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 89%
Overhead ratio 6%
Fundraising cost ratio 6%
Revenue growth -26%
Investment management fee ratio 0.4%
Legal fee ratio 0.04%
Accounting fee ratio 0.5%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 15 funders →
Grants paid · 142 grants · $1.5M · 2020–2024
Avance Houston INCTX · FY2024$30,000
Montefiore Medical CenterNY · FY2024$29,000
El Nido Family CentersCA · FY2024$28,000
Sco Family of ServicesNY · FY2024$16,000
Shields for Families INCCA · FY2024$14,600
Public Health SolutionsNY · FY2024$14,000
Forestdale INCNY · FY2024$13,000
Lift INCDC · FY2024$12,000
Project JoyCA · FY2024$12,000
OnegenerationCA · FY2024$8,000
Homeboy IndustriesCA · FY2024$8,000
St Annes Family ServicesCA · FY2024$8,000
See all 142 grants →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$16.1M revenue · viewing · ⤓ 990 PDF
FY2023$21.9M revenue · ⤓ 990 PDF
FY2022$17.3M revenue · ⤓ 990 PDF
FY2021$13.8M revenue · ⤓ 990 PDF
FY2020$13.9M revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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