Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2010.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
84 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
9 people listed on the 990.
Rod Handley’s $38K as Director is at the 38th percentile of top reported officer pay among 2133 $100K–1M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
See Character That Counts INC executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Develops Bible studies and merchandise to foster biblical character in individuals.
Questions for Character That Counts INC
Your first name shows with your question. Character That Counts INC answers here, for everyone.
CTC authored 6 new books in 2025 and developed merchandise that facilitate biblical character attributes in individuals' lives shared through over 300 public speaking engagements communicating life principles of integrity and accountability to over 100,000 men and women
Tgiw bible studies facilitated bible studies in 16 locations on a weekly basis. Objective is to help men grow in character and biblical attributes. These various bible studies ministered to approximately 900 men weekly in 2025.
Discipleship training one on one mentoring and counseling.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.0M | $2.0M |
| Total assetsLn 16 | $2.1M | $2.1M |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $2.1M | $2.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $375K | $281K | $56K | $38K |
| Other employee benefitsLn 9 | $27K | $20K | $4K | $3K |
| Accounting feesLn 11c | $4K | $4K | ||
| TravelLn 17 | $8K | $8K | ||
| Depreciation, depletion and amortizationLn 22 | $25K | $25K | ||
| InsuranceLn 23 | $7K | $7K | ||
| Other expenses (24a–d)Ln 24 | $188K | $188K | ||
| All other expensesLn 24e | $22K | $22K | ||
| Total functional expensesLn 25 | $656K | $552K | $64K | $40K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest ViewingFiled with the IRS May 13, 2026 | $679K | $656K | $22K | $2.1M | 990 PDF |
| FY2024Filed with the IRS May 15, 2025 | $1.1M | $779K | $328K | $2.1M | 990 PDF |
| FY2023Filed with the IRS May 13, 2024 | $936K | $476K | $460K | $1.7M | 990 PDF |
| FY2022Filed with the IRS May 8, 2023 | $713K | $400K | $313K | $1.3M | 990 PDF |
| FY2021Filed with the IRS May 17, 2022 | $566K | $321K | $245K | $940K | 990 PDF |
| FY2020Filed with the IRS Jun 9, 2021 | $430K | $285K | $145K | $695K | 990 PDF |
Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $678,595 revenue, 12 lines filed
Part VI · Governance 10 of 10 board members independent, 3 to look at
Part VIII · Statement of revenue $678,595 across 5 lines filed
Part IX · Statement of functional expenses $656,196 across 8 lines filed
Part X · Balance sheet $2,074,646 assets, 8 lines filed
Part XI · Reconciliation of net assets $2,074,646 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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