Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2010.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
80 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
10 people listed on the 990; $38K paid to officers and key staff.
Rod Handley’s $38K as Director is at the 38th percentile of top reported officer pay among 2133 $100K–1M religion nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Develops Bible studies and merchandise to foster biblical character in individuals.
Questions for Character That Counts INC
Your first name shows with your question. Character That Counts INC answers here, for everyone.
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CTC authored 2 new books in 2022 and developed merchandise that facilitate biblical character attributes in individuals' lives shared through over 300 public speaking engagements communicating life principles of integrity and accountability to over 100,000 men and women
Tgiw bible studies facilitated bible studies in 14 locations on a weekly basis. Objective is to help men grow in character and biblical attributes. These various bible studies ministered to approximately 850 men weekly in 2023.
Discipleship training one on one mentoring and counseling.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.2M | $1.7M |
| Land, buildings, equipmentLn 10c | $23K | $23K |
| Total assetsLn 16 | $1.3M | $1.7M |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $1.3M | $1.7M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $362K | $271K | $54K | $36K |
| Other employee benefitsLn 9 | $15K | $11K | $2K | $2K |
| Accounting feesLn 11c | $631 | $631 | ||
| Office expensesLn 13 | $6K | $6K | ||
| TravelLn 17 | $11K | $11K | ||
| Conferences, conventions and meetingsLn 19 | $12K | $12K | ||
| InsuranceLn 23 | $6K | $6K | ||
| Other expenses (24a–d)Ln 24 | $49K | $49K | ||
| All other expensesLn 24e | $15K | $15K | ||
| Total functional expensesLn 25 | $476K | $381K | $57K | $38K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $679K | $656K | $22K | $2.1M | 990 PDF |
| FY2024 | $1.1M | $779K | $328K | $2.1M | 990 PDF |
| FY2023 Viewing | $936K | $476K | $460K | $1.7M | 990 PDF |
| FY2022 | $713K | $400K | $313K | $1.3M | 990 PDF |
| FY2021 | $566K | $321K | $245K | $940K | 990 PDF |
| FY2020 | $430K | $285K | $145K | $695K | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $935,694 revenue, 12 lines filed
Part VI · Governance 10 of 10 board members independent, 3 to look at
Part VIII · Statement of revenue $935,694 across 5 lines filed
Part IX · Statement of functional expenses $476,118 across 9 lines filed
Part X · Balance sheet $1,712,693 assets, 9 lines filed
Part XI · Reconciliation of net assets $1,712,693 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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