Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Sep 1985.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
82 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
37 people listed on the 990; $3.3M paid to officers and key staff.
Brett Jenks’s $597K as CEO is at the 95th percentile of top reported officer pay among 324 $10–100M environment nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Brett Jenks | $597,110 | $561,075 | $547,761 | $494,928 | $443,283 | $470,885 |
| Caleb McClennen | $412,887 | $396,888 | $95,527 | — | — | — |
| Karen Ziffer | — | $389,366 | $347,489 | $309,096 | $272,097 | $292,819 |
| Niels Crone | $347,612 | $327,954 | $305,484 | $296,590 | $261,633 | $272,287 |
| Dale Galvin | — | — | — | — | $285,342 | $330,022 |
| Anna T Bartlett | $299,205 | $279,105 | $196,234 | $196,002 | $169,802 | $169,810 |
| Caryn Perrelli | $290,962 | $279,452 | $253,273 | $239,286 | $209,448 | — |
| Anne Schouw | $288,961 | — | — | — | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Inspires change so people and nature thrive.
Questions for Rare INC
Your first name shows with your question. Rare INC answers here, for everyone.
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Rare's fish forever program is a global leader in reducing coastal overfishing and revitalizing coastal fisheries. Through a global network of 100 staff and over 150 local partners, fish forever mobilizes and strengthens community-led management of coastal fisheries.
Rooted in behavioral science, rare's us climate change program empowers americans to meaningfully contribute to reducing emissions by shifting their individual behavior and creating a critical mass in support of large scale, systemic change.
The innovative finance initiative of rare's fish forever program empowers coastal communities to capture the benefits from effective coastal fisheries management and build their financial resilience to crises and shocks.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2022 990, line by line.
Download 990
| Line | Start FY22 | End FY22 |
|---|---|---|
| Cash and savingsLn 1–2 | $16.4M | $11.2M |
| InvestmentsLn 11–13 | $9.3M | $8.8M |
| Land, buildings, equipmentLn 10c | $48K | $40K |
| Total assetsLn 16 | $47.2M | $38.3M |
| LiabilitiesLn 26 | $11.6M | $10.1M |
| Net assetsLn 32 | $35.6M | $28.2M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $282K | $282K | ||
| Grants and assistance to foreign recipientsLn 3 | $813K | $813K | ||
| Pay of current officers, directors and key staffLn 5 | $2.2M | $1.1M | $426K | $597K |
| Other salaries and wagesLn 7 | $11.1M | $9.0M | $1.0M | $1.0M |
| Pension plan contributionsLn 8 | $910K | $750K | $72K | $88K |
| Other employee benefitsLn 9 | $3.3M | $2.5M | $372K | $399K |
| Payroll taxesLn 10 | $1.1M | $912K | $119K | $114K |
| Legal feesLn 11b | $296K | $266K | $30K | |
| Accounting feesLn 11c | $163K | $50K | $114K | |
| Investment management feesLn 11f | $1.4M | $1.4M | $13K | |
| Other fees for servicesLn 11g | $4.7M | $4.3M | $194K | $184K |
| Advertising and promotionLn 12 | $360K | $360K | ||
| Office expensesLn 13 | $318K | $258K | $48K | $12K |
| Information technologyLn 14 | $988K | $891K | $42K | $55K |
| OccupancyLn 16 | $1.1M | $772K | $154K | $165K |
| TravelLn 17 | $538K | $345K | $109K | $84K |
| Conferences, conventions and meetingsLn 19 | $1.2M | $1.1M | $32K | |
| Depreciation, depletion and amortizationLn 22 | $22K | $22K | ||
| InsuranceLn 23 | $122K | $71K | $50K | |
| Other expenses (24a–d)Ln 24 | $222K | $93K | $101K | $27K |
| Total functional expensesLn 25 | $31.0M | $25.4M | $2.9M | $2.8M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $42.9M | $38.5M | $4.3M | $27.6M | 990 PDF |
| FY2024 | $33.6M | $37.2M | −$3.6M | $24.0M | 990 PDF |
| FY2023 | $30.9M | $32.1M | −$1.2M | $27.0M | 990 PDF |
| FY2022 Viewing | $25.3M | $31.0M | −$5.7M | $28.2M | 990 PDF |
| FY2021 | $37.6M | $28.3M | $9.3M | $35.6M | 990 PDF |
| FY2020 | $22.9M | $25.2M | −$2.3M | $26.4M | 990 PDF |
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Schedules filed Part IV
See the full FY2022 990 (6 parts)
Part I · Summary $25,340,932 revenue, 12 lines filed
Part VI · Governance 20 of 21 board members independent, no flags
Part VIII · Statement of revenue $25,340,932 across 10 lines filed
Part IX · Statement of functional expenses $31,019,368 across 20 lines filed
Part X · Balance sheet $38,323,972 assets, 17 lines filed
Part XI · Reconciliation of net assets $28,249,329 net assets at year end
Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File
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