To strengthen family farms through market development and increase the public's awareness and access to the freshest and highest quality family farm fruits and vegetables.

501(c)(3) charity; gifts are tax-deductible.
88¢ of each $1 spent went to programs.
$125K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average deficit $6K a year · under 1% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
88%
of spending
Looks good: 88% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$125K
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
7 mo
of spending, in cash
Looks good: 7.0 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
9
named funders · $266K
Looks good: 9 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$947K
58% of total assets
Fine: liabilities are 58% of assets; 50% to 65%.
Pt X · Ln 26
Independent board members
10
of 14 voting members
Looks good: 10 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$935K
+20% vs prior year
Spent
$1.0M
To programs
88%
Net assets
$679K
By yearFY2020–FY2024
Revenue
$935K
FY2024▲ +20%
Tap a bar for its year
Revenue by fiscal year
FY2020$810K
FY2021$879K
FY2022$1.1M
FY2023$782K
FY2024$935K
Expenses
$1.0M
FY2024▲ +6%
Tap a bar for its year
Expenses by fiscal year
FY2020$797K
FY2021$875K
FY2022$922K
FY2023$945K
FY2024$1.0M
Net assets
$679K
FY2024▼ -9%
Tap a bar for its year
Net assets by fiscal year
FY2020$722K
FY2021$727K
FY2022$909K
FY2023$747K
FY2024$679K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jan 2000.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

88 cents of each dollar spent went to programs.

Program services 88% · $881K Management & general 7% · $71K Fundraising 5% · $50K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

15 people listed on the 990; $125K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Director
$104,824Pt VII · Sec A
Director/Clerk
$20,213Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director/Treasurer
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
President/Part Yr
$0Pt VII · Sec A

Luis Angel Mendez’s $105K as Executive Director is at the 85th percentile of top reported officer pay among 1612 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Luis Angel Mendez$104,824$103,159$93,478$96,633$97,228
Marsha Minor$20,213$61,793$54,201——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Red Tomato executive salaries →

On this list? Claim this org

Something off? Claim to add context

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Connects consumers with fresh, high-quality family farm produce through market development.

Questions for Red Tomato

Tap to ask. Red Tomato sees how many people are interested.

Your first name shows with your question. Red Tomato answers here, for everyone.

Provided by the organization

Know this org? Add your story

1 program · $881K · in their own filed words · FY2024
01

The organization educates industry food buyers about the benefits of locally-grown, ecologically-grown and family farm produce in order to increase the demand of locally grown fresh fruits and vegetables. Assistance is provided to local farmers in distributing their produce to meet those demands and markets.

$881Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 9 funders →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$935K
Ln 12
Fees for servicesLn 2g$489K
Gifts and grantsLn 1h$445K
Investment incomeLn 3$1K
Money outPt IX
$1.0M
Ln 25
Programscol B$881K
Managementcol C$71K
Fundraisingcol D$50K
Owns and owesPt X
$679K
net assets · Ln 32
Cash and savingsLn 1–2$586K
Total assetsLn 16$1.6M
LiabilitiesLn 26$947K
PeoplePt VI, VII
15
listed · VII A
PaidVII A2
Voting boardVI 1a14
IndependentVI 1b10
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$445K
Government grantsLn 1e$217K
Fees for servicesLn 2g$489K
Investment incomeLn 3$1K
Total revenueLn 12$935K
Assets in detailPt X, end of year
CashLn 1$413K
SavingsLn 2$173K
Cash and savings togetherLn 1–2$586K
InvestmentsLn 11–13$77K
Land, buildings, equipmentLn 10c$12K
Other assetsLn 15$322K
Total assetsLn 16$1.6M
LiabilitiesLn 26$947K
Net assetsLn 32$679K
OperationsPt I, VI
EmployeesI 510
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$402K$586K
InvestmentsLn 11–13$77K$77K
Land, buildings, equipmentLn 10c$19K$12K
Total assetsLn 16$1.0M$1.6M
LiabilitiesLn 26$267K$947K
Net assetsLn 32$747K$679K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$125K$119K$2K$3K
Other salaries and wagesLn 7$310K$255K$20K$35K
Other employee benefitsLn 9$70K$65K$925$3K
Payroll taxesLn 10$40K$36K$2K$3K
Legal feesLn 11b$2K$2K
Accounting feesLn 11c$30K$30K
Other fees for servicesLn 11g$264K$260K$313$3K
Advertising and promotionLn 12$38K$38K
Office expensesLn 13$21K$11K$9K$894
Information technologyLn 14$17K$17K
OccupancyLn 16$21K$20K$285$1K
TravelLn 17$24K$24K$632
Conferences, conventions and meetingsLn 19$17K$16K$244$80
Depreciation, depletion and amortizationLn 22$7K$6K$998$333
InsuranceLn 23$8K$6K$2K$80
Other expenses (24a–d)Ln 24$10K$7K$3K$39
Total functional expensesLn 25$1.0M$881K$71K$50K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $935K$1.0M−$67K$679K 990 PDF
FY2023 $782K$945K−$163K$747K 990 PDF
FY2022 $1.1M$922K$183K$909K 990 PDF
FY2021 $879K$875K$5K$727K 990 PDF
FY2020 $810K$797K$13K$722K 990 PDF

More to add? Claim this org

Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $935,487 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $396,111$444,984
I-9 Program service revenuePrior year $384,550$489,150
I-10 Investment incomePrior year $1,349$1,353
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $782,010$935,487
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $584,619$544,907
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $360,206$457,982
I-18 Total expensesPrior year $944,825$1,002,889
I-19 Revenue less expensesPrior year −$162,815−$67,402
Part VI · Governance 10 of 14 board members independent, 1 to look at
VI-1a Voting members of the governing body14
VI-1b Independent voting members10
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $935,487 across 6 lines filed
VIII-1e Government grants$216,717
VIII-1f All other contributions, gifts and grants$228,267
VIII-1h Total contributions, gifts and grants$444,984
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $489,150$489,150
VIII-3 Investment incomeExcluded from tax $1,353$1,353
VIII-12 Total revenueRelated to mission $489,150 · Unrelated business $0 · Excluded from tax $1,353$935,487
Part IX · Statement of functional expenses $1,002,889 across 16 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $119,429 · Management $2,348 · Fundraising $3,260$125,037
IX-7 Other salaries and wagesPrograms $255,235 · Management $19,648 · Fundraising $35,222$310,105
IX-9 Other employee benefitsPrograms $65,306 · Management $925 · Fundraising $3,311$69,542
IX-10 Payroll taxesPrograms $35,741 · Management $1,621 · Fundraising $2,861$40,223
IX-11b Legal feesPrograms $1,866$1,866
IX-11c Accounting feesManagement $30,305$30,305
IX-11g Other fees for servicesPrograms $260,339 · Management $313 · Fundraising $3,376$264,028
IX-12 Advertising and promotionPrograms $37,795$37,795
IX-13 Office expensesPrograms $10,700 · Management $9,125 · Fundraising $894$20,719
IX-14 Information technologyPrograms $16,504$16,504
IX-16 OccupancyPrograms $20,118 · Management $285 · Fundraising $1,020$21,423
IX-17 TravelPrograms $23,509 · Management $632$24,141
IX-19 Conferences, conventions and meetingsPrograms $16,199 · Management $244 · Fundraising $80$16,523
IX-22 Depreciation, depletion and amortizationPrograms $5,620 · Management $998 · Fundraising $333$6,951
IX-23 InsurancePrograms $5,915 · Management $1,545 · Fundraising $80$7,540
IX-24 Other expenses (24a–d)Programs $7,003 · Management $3,145 · Fundraising $39$10,187
IX-25 Total functional expensesPrograms $881,279 · Management $71,134 · Fundraising $50,476$1,002,889
Part X · Balance sheet $1,626,670 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $229,460$413,253
X-2 Savings and temporary cash investmentsStart of year $172,615$172,776
X-3 Pledges and grants receivableStart of year $100,000$0
X-4 Accounts receivableStart of year $187,084$581,151
X-8 Inventories for sale or useStart of year $17,097$43,988
X-9 Prepaid expenses and deferred chargesStart of year $2,772$5,196
X-10c Land, buildings and equipment, netStart of year $18,604$11,654
X-12 Other securitiesStart of year $76,685$76,685
X-15 Other assetsStart of year $209,185$321,967
X-16 Total assetsStart of year $1,013,502$1,626,670
X-17 Accounts payable and accrued expensesStart of year $221,354$921,872
X-25 Other liabilitiesStart of year $45,479$25,531
X-26 Total liabilitiesStart of year $266,833$947,403
X-27 Net assets without donor restrictionsStart of year $582,919$567,338
X-28 Net assets with donor restrictionsStart of year $163,750$111,929
X-32 Total net assets or fund balancesStart of year $746,669$679,267
X-33 Total liabilities and net assetsStart of year $1,013,502$1,626,670
Part XI · Reconciliation of net assets $679,267 net assets at year end
XI-1 Total revenue$935,487
XI-2 Total expenses$1,002,889
XI-3 Revenue less expenses−$67,402
XI-4 Net assets at start of year$746,669
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$679,267

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

Similar organizations you could support · Compare with another nonprofit

Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

Your org? Add context

Made it to the end? Claim this org

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the pay comparisons above.