Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jul 1977.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
72 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
5 people listed on the 990; $49K paid to officers and key staff.
Tracy Rosenberg’s $49K as Ed is at the 4th percentile of top reported officer pay among 3925 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2024 | FY2023 | FY2022 |
|---|---|---|---|
| Natalie Cadranel | — | $120,750 | $114,500 |
| Brittany Williams | — | — | $83,055 |
| Tracy Rosenberg | $49,320 | $41,500 | $36,923 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Supports media workers, nonprofits, and activists with resources and advocacy.
Questions for Media Alliance
Your first name shows with your question. Media Alliance answers here, for everyone.
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Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts and public speaking.
Provide media skills training and publicity assistance for grassroots and community organizations
Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: The Book of Vaughn (documentary film), The Frisc (hyper-local news site), Obscured (podcast), WhistleBlower Network News (informational website), Tikun Olam (informational website), Golden Hills Inclusive Education Foundation (public…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.6M | $1.5M |
| InvestmentsLn 11–13 | $0 | $0 |
| Total assetsLn 16 | $1.6M | $1.5M |
| LiabilitiesLn 26 | $112K | $0 |
| Net assetsLn 32 | $1.5M | $1.5M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $3K | $3K | ||
| Grants to domestic individualsLn 2 | $0 | $0 | ||
| Grants and assistance to foreign recipientsLn 3 | $225K | $225K | ||
| Benefits paid to or for membersLn 4 | $8K | $8K | ||
| Pay of current officers, directors and key staffLn 5 | $49K | $32K | $10K | $7K |
| Pay of disqualified personsLn 6 | $0 | $0 | $0 | $0 |
| Other salaries and wagesLn 7 | $0 | $0 | $0 | $0 |
| Pension plan contributionsLn 8 | $0 | $0 | $0 | $0 |
| Other employee benefitsLn 9 | $4K | $2K | $2K | $2K |
| Payroll taxesLn 10 | $13K | $9K | $3K | $2K |
| Management feesLn 11a | $165K | $107K | $41K | $16K |
| Legal feesLn 11b | $6K | $0 | $6K | $0 |
| Accounting feesLn 11c | $86K | $0 | $72K | $14K |
| Lobbying feesLn 11d | $0 | $0 | $0 | $0 |
| Professional fundraising feesLn 11e | $0 | $0 | ||
| Investment management feesLn 11f | $0 | $0 | $0 | $0 |
| Other fees for servicesLn 11g | $311K | $248K | $47K | $16K |
| Advertising and promotionLn 12 | $47K | $31K | $9K | $7K |
| Office expensesLn 13 | $73K | $47K | $17K | $10K |
| Information technologyLn 14 | $195K | $151K | $29K | $15K |
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $35K | $23K | $7K | $4K |
| TravelLn 17 | $38K | $30K | $6K | $2K |
| Travel and entertainment for public officialsLn 18 | $0 | $0 | $0 | $0 |
| Conferences, conventions and meetingsLn 19 | $20K | $14K | $5K | $750 |
| InterestLn 20 | $0 | $0 | $0 | $0 |
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $4K | $3K | $800 | $250 |
| InsuranceLn 23 | $50K | $25K | $25K | $0 |
| All other expensesLn 24e | $142K | $103K | $34K | $4K |
| Total functional expensesLn 25 | $1.5M | $1.1M | $313K | $99K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest Viewing | $1.5M | $1.5M | $15K | $1.5M | 990 PDF |
| FY2023 | $1.9M | $1.5M | $370K | $1.5M | 990 PDF |
| FY2022 | $1.6M | $1.1M | $518K | $1.2M | 990 PDF |
| FY2021 | $988K | $528K | $460K | $633K | 990 PDF |
| FY2020 | $360K | $342K | $18K | $173K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $1,487,622 revenue, 12 lines filed
Part VI · Governance 4 of 5 board members independent, no flags
Part VIII · Statement of revenue $1,487,622 across 15 lines filed
Part IX · Statement of functional expenses $1,472,758 across 30 lines filed
Part X · Balance sheet $1,536,101 assets, 21 lines filed
Part XI · Reconciliation of net assets $1,536,101 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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