Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Dec 1969.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
69 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
Something off? Claim to add context
Who runs it and what they're paid
17 people listed on the 990; $334K paid to officers and key staff (Part VII, Section A).
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Mark Essman | $166,333 | $154,009 | $152,021 | $147,137 | $145,957 | $131,424 |
| Deborah Albre | $116,882 | — | — | $92,215 | $90,792 | — |
| Gina Marr-Hiemstra | $112,548 | — | — | $94,523 | $92,939 | $83,148 |
| Christine Bohlke | $111,011 | — | — | — | $96,073 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
See Marin Visitors Network executive salaries →Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Promotes Marin County tourism sustainably, boosting local economies while protecting natural resources.
Questions for Marin Visitors Network
Your first name shows with your question. Marin Visitors Network answers here, for everyone.
Promotion of tourism in marin county by developing a sustainable visitor base to marin county, enhancing the local economies and protecting the natural resources through responsible promotion.
Form 990 Part III, line 4, FY2022. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 94-1265639) · Dispute this lineBy the numbers
The FY2022 990, line by line.
Download 990
| Line | Start FY22 | End FY22 |
|---|---|---|
| Cash and savingsLn 1–2 | $1.6M | $1.9M |
| InvestmentsLn 11–13 | $0 | |
| Land, buildings, equipmentLn 10c | $87K | $78K |
| Total assetsLn 16 | $2.1M | $2.6M |
| LiabilitiesLn 26 | $232K | $206K |
| Net assetsLn 32 | $1.9M | $2.3M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $0 | |||
| Grants to domestic individualsLn 2 | $0 | |||
| Grants and assistance to foreign recipientsLn 3 | $0 | |||
| Benefits paid to or for membersLn 4 | $0 | |||
| Pay of officers and key staff (Part IX, line 5)Ln 5 | $334K | $334K | ||
| Pay of disqualified personsLn 6 | $0 | |||
| Other salaries and wagesLn 7 | $100K | $100K | ||
| Pension plan contributionsLn 8 | $13K | $13K | ||
| Other employee benefitsLn 9 | $26K | $26K | ||
| Payroll taxesLn 10 | $34K | $34K | ||
| Management feesLn 11a | $0 | |||
| Legal feesLn 11b | $0 | |||
| Accounting feesLn 11c | $18K | $18K | ||
| Lobbying feesLn 11d | $0 | |||
| Professional fundraising feesLn 11e | $0 | |||
| Investment management feesLn 11f | $0 | |||
| Other fees for servicesLn 11g | $22K | $22K | ||
| Advertising and promotionLn 12 | $556K | $556K | ||
| Office expensesLn 13 | $4K | $4K | ||
| Information technologyLn 14 | $0 | |||
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $71K | $71K | ||
| TravelLn 17 | $14K | $14K | ||
| Travel and entertainment for public officialsLn 18 | $0 | |||
| Conferences, conventions and meetingsLn 19 | $0 | |||
| InterestLn 20 | $0 | |||
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $11K | $11K | ||
| InsuranceLn 23 | $3K | $3K | ||
| Other expenses (24a–d)Ln 24 | $64K | $64K | ||
| All other expensesLn 24e | $23K | $23K | ||
| Total functional expensesLn 25 | $1.3M | $885K | $407K | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 LatestFiled with the IRS Feb 20, 2026 | $1.7M | $2.0M | −$298K | $2.3M | 990 PDF |
| FY2024Filed with the IRS May 15, 2025 | $1.9M | $1.8M | $176K | $2.6M | 990 PDF |
| FY2023Filed with the IRS Aug 2, 2024 | $1.9M | $1.8M | $81K | $2.4M | 990 PDF |
| FY2022 ViewingFiled with the IRS Feb 27, 2023 | $1.7M | $1.3M | $434K | $2.3M | 990 PDF |
| FY2021Filed with the IRS Jun 27, 2022 | $1.3M | $1.3M | −$1K | $1.9M | 990 PDF |
| FY2020Filed with the IRS Sep 1, 2021 | $1.3M | $1.0M | $270K | $1.9M | 990 PDF |
Schedules filed Part IV
See the full FY2022 990
Part I · Summary $1,726,252 revenue, 12 lines filed
Part VI · Governance 0 of 17 board members independent, 4 to look at
Part VIII · Statement of revenue $1,726,252 across 9 lines filed
Part IX · Statement of functional expenses $1,292,436 across 31 lines filed
Part X · Balance sheet $2,551,541 assets, 22 lines filed
Part XI · Reconciliation of net assets $2,345,586 net assets at year end
Form 990 e-file FY2022 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File
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