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Visit Long Beach INC FY2024 filing

Long Beach, CAUnknown exempt organizationSince 2023EIN 93-3074560Revenue $7.1M in FY2024

On file with the IRS211 E Ocean Blvd 600 · Long Beach, CA

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Marketing and selling the city for conventions, travel, and tourism.

Mission: Form 990 Part I, line 1

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 2
filings with a surplus
Average surplus $427K a year · 6% of revenue · last 2 filings
Looks good: a surplus in 2 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Cash reserves
2 mo
of spending, in cash
Fine: 1.9 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$1.8M
78% of total assets
Worth a look: liabilities are 78% of assets; over 65%.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$7.1M
Spent
$6.6M
Net assets
$498K
By yearFY2024–FY2025
Revenue
$7.1M
FY2024
Tap a bar for its year
Revenue by fiscal year
FY2024$7.1M
FY2025$7.5M
Expenses
$6.6M
FY2024
Tap a bar for its year
Expenses by fiscal year
FY2024$6.6M
FY2025$7.2M
Net assets
$498K
FY2024
Tap a bar for its year
Net assets by fiscal year
FY2024$498K
FY2025$855K

From the FY2024 Form 990 (year ending September 2024) · see the original

990 PDF Claim
You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

7 people listed on the 990.

Part VII, Section A · reportable compensation · most recent filed roster (FY2023); the FY2024 filing did not itemize Part VII
John Morris
Chairman of the Board
$0Pt VII · Sec A
Lisa Arias
Secretary & Treasurer
$0Pt VII · Sec A
William Rouse
Board Member
$0Pt VII · Sec A
Imran Ahmed
Board Member
$0Pt VII · Sec A
Lana Farfan
Board Member
$0Pt VII · Sec A
Larry Jackson
Board Member
$0Pt VII · Sec A
Steve Goodling
President & CEO
$0Pt VII · Sec A
See Visit Long Beach INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Attracts conventions and meetings to the city through marketing efforts.

Questions for Visit Long Beach INC

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Provided by the organization

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1 program · in their own filed words · FY2023
01

The organization serves the long beach area, stimulating the area's economy by promoting the city of long beach as a destination for conventions, meetings, tradeshows, and tourism. The mission of the organization is accomplished through direct sales to meeting planners, publicity to meeting trades and travel publications, and through…

Pt IX · col B

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$7.1M
Ln 12
Gifts and grantsLn 1h$4.7M
Fees for servicesLn 2g$2.3M
Other incomeLn 4–11$50K
Money outPt IX
$6.6M
Ln 25
Owns and owesPt X
$498K
net assets · Ln 32
Cash and savingsLn 1–2$1.0M
Total assetsLn 16$2.3M
LiabilitiesLn 26$1.8M
PeoplePt VI, VII
7
listed · VII A
PaidVII A0
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.7M
Government grantsLn 1e$4.7M
Fees for servicesLn 2g$2.3M
Other incomeLn 4–11$50K
Total revenueLn 12$7.1M
Assets in detailPt X, end of year
CashLn 1$1.0M
Cash and savings togetherLn 1–2$1.0M
Total assetsLn 16$2.3M
LiabilitiesLn 26$1.8M
Net assetsLn 32$498K
OperationsPt I, VI
EmployeesI 524
VolunteersI 611
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$0$1.0M
Total assetsLn 16$0$2.3M
LiabilitiesLn 26$0$1.8M
Net assetsLn 32$0$498K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$570K
Other salaries and wagesLn 7$2.9M
Pension plan contributionsLn 8$97K
Other employee benefitsLn 9$285K
Payroll taxesLn 10$232K
Legal feesLn 11b$60K
Accounting feesLn 11c$6K
Other fees for servicesLn 11g$27K
Office expensesLn 13$71K
Information technologyLn 14$88K
OccupancyLn 16$297K
TravelLn 17$421K
InsuranceLn 23$38K
Other expenses (24a–d)Ln 24$1.4M
All other expensesLn 24e$80K
Total functional expensesLn 25$6.6M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $7.5M$7.2M$357K$855K 990 PDF
FY2024 Viewing $7.1M$6.6M$498K$498K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (6 parts)
Part I · Summary $7,139,379 revenue, 12 lines filed
I-8 Contributions and grants$4,740,676
I-9 Program service revenue$2,348,238
I-10 Investment income$0
I-11 Other revenue$50,465
I-12 Total revenue$7,139,379
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefits$4,130,995
I-16a Professional fundraising fees$0
I-17 Other expenses$2,510,254
I-18 Total expenses$6,641,249
I-19 Revenue less expenses$498,130
Part VI · Governance 6 of 6 board members independent, 2 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-12a Written conflict of interest policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $7,139,379 across 5 lines filed
VIII-1e Government grants$4,740,676
VIII-1h Total contributions, gifts and grants$4,740,676
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,348,238$2,348,238
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Unrelated business $50,465$50,465
VIII-12 Total revenueRelated to mission $2,348,238 · Unrelated business $50,465 · Excluded from tax $0$7,139,379
Part IX · Statement of functional expenses $6,641,249 across 15 lines filed
IX-5 Pay of current officers, directors and key staff$569,654
IX-7 Other salaries and wages$2,947,467
IX-8 Pension plan contributions$96,900
IX-9 Other employee benefits$284,651
IX-10 Payroll taxes$232,323
IX-11b Legal fees$59,623
IX-11c Accounting fees$5,689
IX-11g Other fees for services$26,927
IX-13 Office expenses$70,546
IX-14 Information technology$87,954
IX-16 Occupancy$296,708
IX-17 Travel$420,680
IX-23 Insurance$38,121
IX-24 Other expenses (24a–d)$1,424,430
IX-24e All other expenses$79,576
IX-25 Total functional expenses$6,641,249
Part X · Balance sheet $2,256,638 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $0$1,026,964
X-4 Accounts receivableStart of year $0$1,195,116
X-9 Prepaid expenses and deferred chargesStart of year $0$34,558
X-16 Total assetsStart of year $0$2,256,638
X-17 Accounts payable and accrued expensesStart of year $0$1,758,508
X-26 Total liabilitiesStart of year $0$1,758,508
X-27 Net assets without donor restrictionsStart of year $0$498,130
X-32 Total net assets or fund balancesStart of year $0$498,130
X-33 Total liabilities and net assetsStart of year $0$2,256,638
Part XI · Reconciliation of net assets $498,130 net assets at year end
XI-1 Total revenue$7,139,379
XI-2 Total expenses$6,641,249
XI-3 Revenue less expenses$498,130
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$498,130

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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