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Visit Long Beach INC

Long Beach, CAUnknown exempt organizationSince 2023 EIN 93-3074560Revenue $7.5M in FY2025Latest return filed Jul 28, 2026

On file with the IRSLong Beach, CA

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Marketing and selling the city for conventions, travel, and tourism.

Form 990 Part I, line 1, FY2025. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 93-3074560) · Dispute this line
100¢ of each $1 spent went to programs.
Run by 11 volunteers and 24 employees.
Mission: Form 990 Part I, line 1 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2025
latest Form 990
The latest return is for FY2025, 1 tax year back.
IRS e-file · Filing history
Surplus or deficit
2 of 2
filings with a surplus
Average surplus $427K a year · 6% of revenue · last 2 filings
A surplus in 2 of the last 2 filings.
Pt I · Ln 19 · 2 filings
Spent on programs
100%
of spending
100% of spending went to programs.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.9M
to officers and key staff · 26% of spending
Pay to officers and key staff is 26% of spending.
Part VII, Section A
Cash reserves
2.3 mo
of spending, in cash
2.3 months of spending in cash.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$561K
40% of total assets
Liabilities are 40% of assets.
Pt X · Ln 26
Independent board members
11
of 11 voting members
11 of 11 voting members are independent.
Pt VI · Ln 1a–1b
In line with peersDifferent from peersFar from peersNo peer rangeNo data yetTap a box for the reason.
Revenue
$7.5M
+5% vs prior year
Spent
$7.2M
To programs
100%
Net assets
$855K
By yearFY2024–FY2025
Revenue
$7.5M
FY2025▲ +5%
Tap a bar for its year
Revenue by fiscal year
FY2024$7.1M
FY2025$7.5M
Expenses
$7.2M
FY2025▲ +8%
Tap a bar for its year
Expenses by fiscal year
FY2024$6.6M
FY2025$7.2M
Net assets
$855K
FY2025▲ +72%
Tap a bar for its year
Net assets by fiscal year
FY2024$498K
FY2025$855K

From the FY2025 Form 990 (year ending September 2025) · see the original

990 PDF Follow Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $7.2M

Form 990 Part IX, line 25. Every line is in By the numbers.

Something off? Claim to add context

Who runs it and what they're paid

19 people listed on the 990; $1.9M paid to officers and key staff (Part VII, Section A).

Part VII, Section A · reportable compensation
Steve Goodling
President & CEO
$533,254Pt VII · Sec A
Joseph Jenci
SR VP Sales (thru 04/2025)
$287,726Pt VII · Sec A
$218,235Pt VII · Sec A
Debra Glen
National Sales Director
$174,727Pt VII · Sec A
Cindy Robbins
Controller
$173,180Pt VII · Sec A
Shannon White
National Sales Director
$171,018Pt VII · Sec A
Carmella Guambo
National Sales Director
$167,653Pt VII · Sec A
Courtney Russell
VP Marketing & Services
$167,475Pt VII · Sec A
See Visit Long Beach INC executive salaries →

Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Attracts conventions and meetings to the city through marketing efforts.

Questions for Visit Long Beach INC

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1 program · $7.2M · in their own filed words · FY2024
01

The organization serves the long beach area, stimulating the area's economy by promoting the city of long beach as a destination for conventions, meetings, tradeshows, and tourism. The mission of the organization is accomplished through direct sales to meeting planners, publicity to meeting trades and travel publications, and through…

Form 990 Part III, line 4, FY2024. The organization’s own words, as filed with the IRS. Find it at the IRS (EIN 93-3074560) · Dispute this line
$7.2Mprogram expense

By the numbers

The FY2025 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$7.5M
Ln 12
Gifts and grantsLn 1h$5.0M
Fees for servicesLn 2g$2.5M
Other incomeLn 4–11$61K
Money outPt IX
$7.2M
Ln 25
Programscol B$7.2M
Owns and owesPt X
$855K
net assets · Ln 32
Cash and savingsLn 1–2$1.4M
Total assetsLn 16$1.4M
LiabilitiesLn 26$561K
PeoplePt VI, VII
19
listed · VII A
PaidVII A8
Voting boardVI 1a11
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$5.0M
Government grantsLn 1e$5.0M
Fees for servicesLn 2g$2.5M
Other incomeLn 4–11$61K
Total revenueLn 12$7.5M
Assets in detailPt X, end of year
CashLn 1$1.4M
Cash and savings togetherLn 1–2$1.4M
Accounts receivableLn 4$6K
Prepaid expenses and deferred chargesLn 9$40K
Total assetsLn 16$1.4M
LiabilitiesLn 26$561K
Net assetsLn 32$855K
OperationsPt I, VI
EmployeesI 524
VolunteersI 611
Fiscal year endsHeaderSeptember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$1.0M$1.4M
Total assetsLn 16$2.3M$1.4M
LiabilitiesLn 26$1.8M$561K
Net assetsLn 32$498K$855K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of officers and key staff (Part IX, line 5)Ln 5$1.1M
Other salaries and wagesLn 7$2.5M
Pension plan contributionsLn 8$121K
Other employee benefitsLn 9$317K
Payroll taxesLn 10$260K
Legal feesLn 11b$391
Accounting feesLn 11c$60K
Other fees for servicesLn 11g$49K
Office expensesLn 13$65K
Information technologyLn 14$43K
OccupancyLn 16$274K
TravelLn 17$485K
InsuranceLn 23$71K
Other expenses (24a–d)Ln 24$1.8M
All other expensesLn 24e$59K
Total functional expensesLn 25$7.2M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest ViewingFiled with the IRS Jul 28, 2026 $7.5M$7.2M$357K$855K 990 PDF
FY2024Filed with the IRS Aug 6, 2025 $7.1M$6.6M$498K$498K 990 PDF

Schedules filed Part IV

B · Donors D · Assets and endowments J · Pay O · Explanations
See the full FY2025 990
Part I · Summary $7,528,100 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $4,740,676$4,970,110
I-9 Program service revenuePrior year $2,348,238$2,496,800
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $50,465$61,190
I-12 Total revenuePrior year $7,139,379$7,528,100
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $4,130,995$4,272,311
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,510,254$2,899,125
I-18 Total expensesPrior year $6,641,249$7,171,436
I-19 Revenue less expensesPrior year $498,130$356,664
Part VI · Governance 11 of 11 board members independent, 2 to look at
VI-1a Voting members of the governing body11
VI-1b Independent voting members11
VI-12a Written conflict of interest policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $7,528,100 across 5 lines filed
VIII-1e Government grants$4,970,110
VIII-1h Total contributions, gifts and grants$4,970,110
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,496,800$2,496,800
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Unrelated business $61,190$61,190
VIII-12 Total revenueRelated to mission $2,496,800 · Unrelated business $61,190 · Excluded from tax $0$7,528,100
Part IX · Statement of functional expenses $7,171,436 across 15 lines filed
IX-5 Pay of officers and key staff (Part IX, line 5)$1,086,633
IX-7 Other salaries and wages$2,487,316
IX-8 Pension plan contributions$121,000
IX-9 Other employee benefits$316,979
IX-10 Payroll taxes$260,383
IX-11b Legal fees$391
IX-11c Accounting fees$59,714
IX-11g Other fees for services$49,251
IX-13 Office expenses$64,632
IX-14 Information technology$43,118
IX-16 Occupancy$274,349
IX-17 Travel$484,864
IX-23 Insurance$71,314
IX-24 Other expenses (24a–d)$1,792,154
IX-24e All other expenses$59,338
IX-25 Total functional expenses$7,171,436
Part X · Balance sheet $1,415,547 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $1,026,964$1,369,928
X-4 Accounts receivableStart of year $1,195,116$5,625
X-9 Prepaid expenses and deferred chargesStart of year $34,558$39,994
X-16 Total assetsStart of year $2,256,638$1,415,547
X-17 Accounts payable and accrued expensesStart of year $1,758,508$560,753
X-26 Total liabilitiesStart of year $1,758,508$560,753
X-27 Net assets without donor restrictionsStart of year $498,130$854,794
X-32 Total net assets or fund balancesStart of year $498,130$854,794
X-33 Total liabilities and net assetsStart of year $2,256,638$1,415,547
Part XI · Reconciliation of net assets $854,794 net assets at year end
XI-1 Total revenue$7,528,100
XI-2 Total expenses$7,171,436
XI-3 Revenue less expenses$356,664
XI-4 Net assets at start of year$498,130
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$854,794

Form 990 e-file FY2025 from the IRS (about our sources) · Classification, formation year and address from the IRS Business Master File

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