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Visit Long Beach INC

Long Beach, CAUnknown exempt organizationSince 2023EIN 93-3074560

Marketing and selling the city for conventions, travel, and tourism.

100¢ of each $1 spent went to programs.
Run by 11 volunteers and 24 employees.
Mission: Form 990 Part I, line 1 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Spent on programs
100%
of spending
Looks good: 100% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.9M
to officers and key staff · 26% of spending
Worth a look: pay to officers and key staff is 26% of spending; over 20%.
Pt VII · Sec A
Cash reserves
2 mo
of spending, in cash
Fine: 2.3 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$561K
40% of total assets
Looks good: liabilities are 40% of assets; 50% or less.
Pt X · Ln 26
Independent board members
11
of 11 voting members
Looks good: 11 of 11 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$7.5M
+5% vs prior year
Spent
$7.2M
To programs
100%
Net assets
$855K
By yearFY2024–FY2024
Revenue
$7.5M
FY2024▲ +5%
Revenue by fiscal year
FY2024$7.1M
FY2024$7.5M
Expenses
$7.2M
FY2024▲ +8%
Expenses by fiscal year
FY2024$6.6M
FY2024$7.2M
Net assets
$855K
FY2024▲ +72%
Net assets by fiscal year
FY2024$498K
FY2024$855K

From the FY2024 Form 990 · see the original

Form 990 (PDF) Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

100 cents of each dollar spent went to programs.

Program services 100% · $7.2M

Form 990 Part IX, line 25. Every line is in By the numbers.

Who runs it and what they're paid

19 people listed on the 990; $1.9M paid to officers and key staff.

Part VII, Section A · reportable compensation
Steve Goodling
President & CEO
$533,254Pt VII · Sec A
Joseph Jenci
SR VP Sales (thru 04/2025)
$287,726Pt VII · Sec A
$218,235Pt VII · Sec A
Debra Glen
National Sales Director
$174,727Pt VII · Sec A
Cindy Robbins
Controller
$173,180Pt VII · Sec A
Shannon White
National Sales Director
$171,018Pt VII · Sec A
Carmella Guambo
National Sales Director
$167,653Pt VII · Sec A
Courtney Russell
VP Marketing & Services
$167,475Pt VII · Sec A
See Visit Long Beach INC executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Attracts conventions and meetings to the city through marketing efforts.

Provided by the organization

This section is blank until Visit Long Beach INC claims this page.

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1 program service account for $7.2M of program spending, described in the organization's own filed words · FY2024.
01

The organization serves the long beach area, stimulating the area's economy by promoting the city of long beach as a destination for conventions, meetings, tradeshows, and tourism. The mission of the organization is accomplished through direct sales to meeting planners, publicity to meeting trades and travel publications, and through…

$7.2Mprogram expense

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By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$7.5M
Ln 12
Gifts and grantsLn 1h$5.0M
Fees for servicesLn 2g$2.5M
Other incomeLn 4–11$61K
Money outPt IX
$7.2M
Ln 25
Programscol B$7.2M
Owns and owesPt X
$855K
net assets · Ln 32
Cash and savingsLn 1–2$1.4M
Total assetsLn 16$1.4M
LiabilitiesLn 26$561K
PeoplePt VI, VII
19
listed · VII A
PaidVII A8
Voting boardVI 1a11
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$5.0M
Government grantsLn 1e$5.0M
Fees for servicesLn 2g$2.5M
Other incomeLn 4–11$61K
Total revenueLn 12$7.5M
Assets in detailPt X, end of year
CashLn 1$1.4M
Cash and savings togetherLn 1–2$1.4M
Total assetsLn 16$1.4M
LiabilitiesLn 26$561K
Net assetsLn 32$855K
OperationsPt I, VI
EmployeesI 524
VolunteersI 611
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.0M$1.4M
Total assetsLn 16$2.3M$1.4M
LiabilitiesLn 26$1.8M$561K
Net assetsLn 32$498K$855K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$1.1M
Other salaries and wagesLn 7$2.5M
Pension plan contributionsLn 8$121K
Other employee benefitsLn 9$317K
Payroll taxesLn 10$260K
Legal feesLn 11b$391
Accounting feesLn 11c$60K
Other fees for servicesLn 11g$49K
Office expensesLn 13$65K
Information technologyLn 14$43K
OccupancyLn 16$274K
TravelLn 17$485K
InsuranceLn 23$71K
Other expenses (24a–d)Ln 24$1.8M
All other expensesLn 24e$59K
Total functional expensesLn 25$7.2M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 $7.1M$6.6M$498K$498K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $7,528,100 across 5 lines filed
VIII-1e Government grants$4,970,110
VIII-1h Total contributions, gifts and grants$4,970,110
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $2,496,800$2,496,800
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Unrelated business $61,190$61,190
VIII-12 Total revenueRelated to mission $2,496,800 · Unrelated business $61,190 · Excluded from tax $0$7,528,100
Part IX · Statement of functional expenses $7,171,436 across 15 lines filed
IX-5 Pay of current officers, directors and key staff$1,086,633
IX-7 Other salaries and wages$2,487,316
IX-8 Pension plan contributions$121,000
IX-9 Other employee benefits$316,979
IX-10 Payroll taxes$260,383
IX-11b Legal fees$391
IX-11c Accounting fees$59,714
IX-11g Other fees for services$49,251
IX-13 Office expenses$64,632
IX-14 Information technology$43,118
IX-16 Occupancy$274,349
IX-17 Travel$484,864
IX-23 Insurance$71,314
IX-24 Other expenses (24a–d)$1,792,154
IX-24e All other expenses$59,338
IX-25 Total functional expenses$7,171,436
Part X · Balance sheet $1,415,547 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $1,026,964$1,369,928
X-4 Accounts receivableStart of year $1,195,116$5,625
X-9 Prepaid expenses and deferred chargesStart of year $34,558$39,994
X-16 Total assetsStart of year $2,256,638$1,415,547
X-17 Accounts payable and accrued expensesStart of year $1,758,508$560,753
X-26 Total liabilitiesStart of year $1,758,508$560,753
X-27 Net assets without donor restrictionsStart of year $498,130$854,794
X-32 Total net assets or fund balancesStart of year $498,130$854,794
X-33 Total liabilities and net assetsStart of year $2,256,638$1,415,547
Part XI · Reconciliation of net assets $854,794 net assets at year end
XI-1 Total revenue$7,528,100
XI-2 Total expenses$7,171,436
XI-3 Revenue less expenses$356,664
XI-4 Net assets at start of year$498,130
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$854,794

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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