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Don Norman Design Award FY2024 filing

Tax-deductible

Del Mar, CA501(c)(3)Since 2023Social Science EIN 93-2471421Revenue $218K in FY2024

On file with the IRS100 Via De La Valle Ste 200, 92014-0000 · Del Mar, CATax-exempt since Oct 2023Publicly supported charity — 170(b)(1)(A)(vi)

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To maintain a corpus of funds collected from donations that is used to promote humanity-centered Design by recognizing early career practitioners and educational groups and to fund the annual humanity-centered Design summit.

501(c)(3) charity; gifts are tax-deductible.
96¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $54K a year · 19% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
96%
of spending
Looks good: 96% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
1 mo
of spending, in cash
Fine: 1.3 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $20K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$218K
-3% vs prior year
Spent
$369K
To programs
96%
Net assets
$39K
By yearFY2023–FY2025
Revenue
$218K
FY2024▼ -3%
Tap a bar for its year
Revenue by fiscal year
FY2023$225K
FY2024$218K
FY2025$392K
Expenses
$369K
FY2024▲ ×11
Tap a bar for its year
Expenses by fiscal year
FY2023$35K
FY2024$369K
FY2025$271K
Net assets
$39K
FY2024▼ -79%
Tap a bar for its year
Net assets by fiscal year
FY2023$190K
FY2024$39K
FY2025$161K

From the FY2024 Form 990 · see the original

990 PDF Claim
You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Oct 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

96 cents of each dollar spent went to programs.

Program services 96% · $353K Management & general 4% · $16K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

5 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
See Don Norman Design Award executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Supports humanity-centered design practitioners and conferences through grants from donations.

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Provided by the organization

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2 programs · $353K · in their own filed words · FY2024
01

To provide funding for the annual Humanity-Centered Design Summit which provides a forum for networking between experts, practitioners and new entrants in the sharing of methods and experiences, and where the Don Norman Design Awards will be presented.

$353Kprogram expense
02

Present the prestigious awards to selected and deserving projects and educational programs who have addressed societal issues in powerful, transformational ways. DNDA is focused on finding and applauding such early-career change-makers annually.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Jewish Community Foundation of San DiegoFY2024$20K
Total grants receivedfrom 1 funder$20K

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$218K
Ln 12
Gifts and grantsLn 1h$218K
Investment incomeLn 3$16
Money outPt IX
$369K
Ln 25
Programscol B$353K
Managementcol C$16K
Owns and owesPt X
$39K
net assets · Ln 32
Cash and savingsLn 1–2$39K
Total assetsLn 16$39K
LiabilitiesLn 26$0
PeoplePt VI, VII
5
listed · VII A
PaidVII A0
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$218K
Investment incomeLn 3$16
Total revenueLn 12$218K
Assets in detailPt X, end of year
SavingsLn 2$39K
Cash and savings togetherLn 1–2$39K
Total assetsLn 16$39K
LiabilitiesLn 26$0
Net assetsLn 32$39K
OperationsPt I, VI
EmployeesI 50
VolunteersI 63
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$190K$39K
Total assetsLn 16$190K$39K
LiabilitiesLn 26$0$0
Net assetsLn 32$190K$39K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Legal feesLn 11b$1K$1K
Advertising and promotionLn 12$5K$5K
Office expensesLn 13$160$160
Information technologyLn 14$2K$2K
Conferences, conventions and meetingsLn 19$176K$176K
Other expenses (24a–d)Ln 24$183K$169K$14K
All other expensesLn 24e$2K$1K$646
Total functional expensesLn 25$369K$353K$16K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $392K$271K$122K$161K 990 PDF
FY2024 Viewing $218K$369K−$151K$39K 990 PDF
FY2023 $225K$35K$190K$190K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $217,808 revenue, 12 lines filed
I-8 Contributions and grants$217,792
I-9 Program service revenue$0
I-10 Investment income$16
I-11 Other revenue$0
I-12 Total revenue$217,808
I-13 Grants and similar amounts paid$0
I-14 Benefits paid to members$0
I-15 Salaries and benefits$0
I-16a Professional fundraising fees$0
I-17 Other expenses$368,977
I-18 Total expenses$368,977
I-19 Revenue less expenses−$151,169
Part VI · Governance 5 of 5 board members independent, 1 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $217,808 across 5 lines filed
VIII-1f All other contributions, gifts and grants$217,792
VIII-1h Total contributions, gifts and grants$217,792
VIII-3 Investment incomeExcluded from tax $16$16
VIII-8 Net income from fundraising events$0
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $16$217,808
Part IX · Statement of functional expenses $368,977 across 7 lines filed
IX-11b Legal feesManagement $1,100$1,100
IX-12 Advertising and promotionPrograms $4,700$4,700
IX-13 Office expensesManagement $160$160
IX-14 Information technologyPrograms $2,441$2,441
IX-19 Conferences, conventions and meetingsPrograms $175,611$175,611
IX-24 Other expenses (24a–d)Programs $168,827 · Management $14,334$183,161
IX-24e All other expensesPrograms $1,158 · Management $646$1,804
IX-25 Total functional expensesPrograms $352,737 · Management $16,240 · Fundraising $0$368,977
Part X · Balance sheet $39,051 assets, 6 lines filed
X-2 Savings and temporary cash investmentsStart of year $190,220$39,051
X-16 Total assetsStart of year $190,220$39,051
X-26 Total liabilitiesStart of year $0$0
X-27 Net assets without donor restrictionsStart of year $190,220$39,051
X-32 Total net assets or fund balancesStart of year $190,220$39,051
X-33 Total liabilities and net assetsStart of year $190,220$39,051
Part XI · Reconciliation of net assets $39,051 net assets at year end
XI-1 Total revenue$217,808
XI-2 Total expenses$368,977
XI-3 Revenue less expenses−$151,169
XI-4 Net assets at start of year$190,220
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$39,051

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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