To maintain a corpus of funds collected from donations that is used to promote humanity-centered Design by recognizing early career practitioners and educational groups and to fund the annual humanity-centered Design summit.

501(c)(3) charity; gifts are tax-deductible.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $54K a year · 19% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
0%
of spending
Concern: 0% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
66 mo
of spending, in cash
Looks good: 65.5 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $20K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$225K
Spent
$35K
To programs
0%
Net assets
$190K
By yearFY2023–FY2025
Revenue
$225K
FY2023
Tap a bar for its year
Revenue by fiscal year
FY2023$225K
FY2024$218K
FY2025$392K
Expenses
$35K
FY2023
Tap a bar for its year
Expenses by fiscal year
FY2023$35K
FY2024$369K
FY2025$271K
Net assets
$190K
FY2023
Tap a bar for its year
Net assets by fiscal year
FY2023$190K
FY2024$39K
FY2025$161K

From the FY2023 Form 990 · see the original

990 PDF Claim
You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Oct 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

What each dollar paid for.

Management & general 100% · $35K

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

10 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
See Don Norman Design Award executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Supports humanity-centered design practitioners and conferences through grants from donations.

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Provided by the organization

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4 programs · in their own filed words · FY2023
01

To provide funding for the annual conference for the Humaninty-Centered Design which provides a place for networking between experts, practitioners and new entrants in the sharing of methods and experiences and where the Don Norman Design Awards will be presented.

Pt IX · col B
02

To provide funding for the annual Humanity-Centered Design Summit which provides a forum for networking between experts, practitioners and new entrants in the sharing of methods and experiences, and where the Don Norman Design Awards will be presented.

Pt IX · col B
03

Present the prestigious awards to selected and deserving projects and educational programs who have addressed societal issues in powerful, transformational ways. DNDA is focused on finding and applauding such early-career change-makers annually.

Pt IX · col B
04

Offer grants and awards to deserving candidate projects and educational programs who have addressed societal issues in powerful, transformational ways. DNDA is focused on finding and applauding such young change-makers annually.

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$20K

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$225K
Ln 12
Gifts and grantsLn 1h$225K
Investment incomeLn 3$3
Money outPt IX
$35K
Ln 25
Managementcol C$35K
Owns and owesPt X
$190K
net assets · Ln 32
Cash and savingsLn 1–2$190K
Total assetsLn 16$190K
LiabilitiesLn 26$0
PeoplePt VI, VII
10
listed · VII A
PaidVII A0
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$225K
Investment incomeLn 3$3
Total revenueLn 12$225K
Assets in detailPt X, end of year
Cash and savings togetherLn 1–2$190K
Total assetsLn 16$190K
LiabilitiesLn 26$0
Net assetsLn 32$190K
OperationsPt I, VI
EmployeesI 50
VolunteersI 63
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $392K$271K$122K$161K 990 PDF
FY2024 $218K$369K−$151K$39K 990 PDF
FY2023 Viewing $225K$35K$190K$190K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons A · Public support O · Explanations
See the full FY2023 990 (1 part)
Part VI · Governance 5 of 5 board members independent, 1 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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