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2serve Together Foundation FY2024 filing

Tax-deductible

Tampa, FL501(c)(3)Since 2023Public & Societal Benefit EIN 93-1373247Revenue $506K in FY2024

On file with the IRS2servetogether.org15307 Eaton CT, 33647-2113 · Tampa, FLTax-exempt since Jun 2023Publicly supported charity — 170(b)(1)(A)(vi)

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2serve Together honors the women who are serving or have served in the armed forces and brings attention to their significant role in history by empowering them to share their untold individual stories.

501(c)(3) charity; gifts are tax-deductible.
96¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $9K a year · 3% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
96%
of spending
Looks good: 96% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Cash reserves
4 mo
of spending, in cash
Looks good: 3.5 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
3
named funders · $365K
Looks good: 3 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$90
0.06% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
7
of 7 voting members
Looks good: 7 of 7 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$506K
+138% vs prior year
Spent
$480K
To programs
96%
Net assets
$140K
By yearFY2023–FY2025
Revenue
$506K
FY2024▲ +138%
Tap a bar for its year
Revenue by fiscal year
FY2023$213K
FY2024$506K
FY2025$265K
Expenses
$480K
FY2024▲ +391%
Tap a bar for its year
Expenses by fiscal year
FY2023$98K
FY2024$480K
FY2025$379K
Net assets
$140K
FY2024▲ +22%
Tap a bar for its year
Net assets by fiscal year
FY2023$115K
FY2024$140K
FY2025$27K

From the FY2024 Form 990 · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jun 2023.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

96 cents of each dollar spent went to programs.

Program services 96% · $462K Management & general 4% · $19K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990.

Part VII, Section A · reportable compensation
$0Pt VII · Sec A
Jim Schubert
Treasurer
$0Pt VII · Sec A
Deborah Scher
Vice President
$0Pt VII · Sec A
Donna Brock
Secretary
$0Pt VII · Sec A
Cristin Kampsnider
Board Member
$0Pt VII · Sec A
Deborah Marshall
Board Member
$0Pt VII · Sec A
Elizabeth Martin
Board Member
$0Pt VII · Sec A
Diana McWilliams
Executive Director
$0Pt VII · Sec A

Diana McWilliams’s $177K as Executive Director is at the 95th percentile of top reported officer pay among 1043 $100K–1M public & societal benefit nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

See 2serve Together Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Empowers women veterans to share their untold stories, honoring their service and historical role.

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Provided by the organization

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1 program · $462K · in their own filed words · FY2024
01

2SERVE together envisions the women of valor symbol will become a world-wide symbol of honor and dignity that is worn by women veterans, active servicewomen, and supporters creating opportunities for conversations.

$462Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
The Marcus Foundation INCFY2024$200K
Gary Sinise FoundationFY2024$150K
American Online Giving Foundation INCFY2024$15K
Total grants receivedfrom 3 funders$365K
See all 3 funders →

By the numbers

The FY2024 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$506K
Ln 12
Gifts and grantsLn 1h$511K
Money outPt IX
$480K
Ln 25
Programscol B$462K
Managementcol C$19K
Owns and owesPt X
$140K
net assets · Ln 32
Cash and savingsLn 1–2$141K
Total assetsLn 16$141K
LiabilitiesLn 26$90
PeoplePt VI, VII
8
listed · VII A
PaidVII A0
Voting boardVI 1a7
IndependentVI 1b7
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$511K
Total revenueLn 12$506K
Assets in detailPt X, end of year
CashLn 1$141K
Cash and savings togetherLn 1–2$141K
Total assetsLn 16$141K
LiabilitiesLn 26$90
Net assetsLn 32$140K
OperationsPt I, VI
EmployeesI 51
VolunteersI 67
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$72K$141K
Total assetsLn 16$115K$141K
LiabilitiesLn 26$0$90
Net assetsLn 32$115K$140K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Other salaries and wagesLn 7$58K$49K$9K
Other employee benefitsLn 9$2K$2K$274
Payroll taxesLn 10$4K$4K$669
Legal feesLn 11b$6K$6K
Advertising and promotionLn 12$334K$334K
Office expensesLn 13$3K$2K$433
Information technologyLn 14$7K$6K$1K
OccupancyLn 16$692$692
TravelLn 17$6K$6K
InsuranceLn 23$1K$1K$188
Other expenses (24a–d)Ln 24$59K$58K$2K
Total functional expensesLn 25$480K$462K$19K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $265K$379K−$113K$27K 990 PDF
FY2024 Viewing $506K$480K$26K$140K 990 PDF
FY2023 $213K$98K$115K$115K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $506,047 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $212,710$510,502
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0−$4,455
I-12 Total revenuePrior year $212,710$506,047
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$63,980
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $97,924$416,411
I-18 Total expensesPrior year $97,924$480,391
I-19 Revenue less expensesPrior year $114,786$25,656
Part VI · Governance 7 of 7 board members independent, 1 to look at
VI-1a Voting members of the governing body7
VI-1b Independent voting members7
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $506,047 across 3 lines filed
Lines not itemized here account for −$4,455 of total revenue; see the IRS return.
VIII-1f All other contributions, gifts and grants$510,502
VIII-1h Total contributions, gifts and grants$510,502
VIII-12 Total revenueRelated to mission −$4,455 · Unrelated business $0 · Excluded from tax $0$506,047
Part IX · Statement of functional expenses $480,391 across 11 lines filed
IX-7 Other salaries and wagesPrograms $49,038 · Management $8,654$57,692
IX-9 Other employee benefitsPrograms $1,552 · Management $274$1,826
IX-10 Payroll taxesPrograms $3,793 · Management $669$4,462
IX-11b Legal feesManagement $5,705$5,705
IX-12 Advertising and promotionPrograms $333,806$333,806
IX-13 Office expensesPrograms $2,456 · Management $433$2,889
IX-14 Information technologyPrograms $6,229 · Management $1,099$7,328
IX-16 OccupancyPrograms $692$692
IX-17 TravelPrograms $5,619$5,619
IX-23 InsurancePrograms $1,065 · Management $188$1,253
IX-24 Other expenses (24a–d)Programs $57,541 · Management $1,578$59,119
IX-25 Total functional expensesPrograms $461,791 · Management $18,600 · Fundraising $0$480,391
Part X · Balance sheet $140,532 assets, 8 lines filed
X-1 Cash, non-interest-bearingStart of year $71,786$140,532
X-8 Inventories for sale or useStart of year $43,000$0
X-16 Total assetsStart of year $114,786$140,532
X-17 Accounts payable and accrued expensesStart of year $0$90
X-26 Total liabilitiesStart of year $0$90
X-27 Net assets without donor restrictionsStart of year $114,786$140,442
X-32 Total net assets or fund balancesStart of year $114,786$140,442
X-33 Total liabilities and net assetsStart of year $114,786$140,532
Part XI · Reconciliation of net assets $140,442 net assets at year end
XI-1 Total revenue$506,047
XI-2 Total expenses$480,391
XI-3 Revenue less expenses$25,656
XI-4 Net assets at start of year$114,786
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$140,442

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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