Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
53 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
15 people listed on the 990; $1.6M paid to officers and key staff.
Compensation history total reportable pay by year · 8 named individuals · Part VII
| Name | FY2025 | FY2024 |
|---|---|---|
| Crystal Echo Hawk | $674,933 | $264,152 |
| Michael Johnson | $550,776 | $259,377 |
| Collin Czilli | $309,642 | $146,695 |
| Angel Charley | $168,279 | $208,684 |
| Kalee Salazar | $188,668 | — |
| Andreas Hipple | $170,344 | — |
| Jennifer Van Der Heide Escobar | — | $145,302 |
| Connie Fisher | $129,888 | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Advocates for Native peoples, increasing their visibility and challenging harmful narratives.
Questions for Illuminative INC
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Narrative power and impact (npi) houses research-informed storytelling, digital organizing, narrative strategy, media relations, and rapid response communications that educate, engage and activate native and allied audiences around key native issues.
Pop culture & media seeks to advance institutional equity for native peoples throughout the entertainment and media ecosystem. Through this pillar, we educate and engage industry professionals in best practices for native representation, support native creatives through career pathway programs, and engage in internal and external…
Research and action (r+a) partners with leading native scholars, institutions, and organizations to initiate and activate original research studies for and about native peoples that inform all other areas of our work.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $2.0M | $11.5M |
| Land, buildings, equipmentLn 10c | $0 | $38K |
| Total assetsLn 16 | $2.0M | $12.9M |
| LiabilitiesLn 26 | $24K | $861K |
| Net assetsLn 32 | $2.0M | $12.1M |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $1.5M | $1.5M | ||
| Pay of current officers, directors and key staffLn 5 | $1.2M | $508K | $446K | $217K |
| Other salaries and wagesLn 7 | $3.4M | $1.4M | $1.1M | $894K |
| Accounting feesLn 11c | $115K | $115K | ||
| Other fees for servicesLn 11g | $2.0M | $1.5M | $458K | $42K |
| Advertising and promotionLn 12 | $545K | $523K | $20K | $3K |
| Office expensesLn 13 | $72K | $16K | $50K | $5K |
| Information technologyLn 14 | $239K | $61K | $164K | $14K |
| OccupancyLn 16 | $98K | $98K | ||
| TravelLn 17 | $653K | $352K | $268K | $34K |
| Depreciation, depletion and amortizationLn 22 | $8K | $8K | ||
| InsuranceLn 23 | $20K | $20K | $27 | |
| Other expenses (24a–d)Ln 24 | $1.7M | $261K | $1.4M | $3K |
| Total functional expensesLn 25 | $11.6M | $6.2M | $4.2M | $1.2M |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $644K | $12.7M | −$12.1M | $0 | 990 PDF |
| FY2024 Viewing | $20.8M | $11.6M | $9.2M | $12.1M | 990 PDF |
| FY2023 | $2.1M | $103K | $2.0M | $2.0M | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $20,797,201 revenue, 12 lines filed
Part VI · Governance 5 of 5 board members independent, no flags
Part VIII · Statement of revenue $20,797,201 across 5 lines filed
Part IX · Statement of functional expenses $11,562,693 across 13 lines filed
Part X · Balance sheet $12,919,194 assets, 13 lines filed
Part XI · Reconciliation of net assets $12,057,738 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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