Visit Spokane FY2020 filing

Not tax-deductible

Spokane, WA501(c)(6)Since 1985Mutual / membership EIN 91-1307281Revenue $5.1M in FY2020Latest return filed Sep 24, 2025

On file with the IRSvisitspokane.comPo Box 559, 99210-0559 · Spokane, WATax-exempt since Mar 1986

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Visit Spokane has served as Spokane County's destination marketing organization since 1985. Through our efforts, we bring economic benefit to our community through enhanced employment opportunities and economic prosperity for hospitality and tourism businesses. We are the marketing arm for the convention center as well as the main organization promoting the region to leisure and business travelers alike. We promote the delightful attributes of the region establishing Spokane as a must-visit destination for all travelers.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
92¢ of each $1 spent went to programs.
$504K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $314K a year · 5% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
92%
of spending
Looks good: 92% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$504K
to officers and key staff · 10% of spending
Looks good: pay to officers and key staff is 10% of spending; 15% or less.
Pt VII · Sec A
5 mo
of spending, in cash
Looks good: 4.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $38K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$420K
14% of total assets
Looks good: liabilities are 14% of assets; 50% or less.
Pt X · Ln 26
Independent board members
18
of 19 voting members
Looks good: 18 of 19 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$5.1M
Spent
$5.3M
To programs
92%
Net assets
$2.5M
By yearFY2020–FY2024
Revenue
$5.1M
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$5.1M
FY2021$5.1M
FY2022$6.5M
FY2023$5.8M
FY2024$6.3M
Expenses
$5.3M
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$5.3M
FY2021$3.7M
FY2022$5.3M
FY2023$5.7M
FY2024$7.2M
Net assets
$2.5M
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$2.5M
FY2021$4.0M
FY2022$5.1M
FY2023$5.2M
FY2024$4.3M

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 1986.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

92 cents of each dollar spent went to programs.

Program services 92% · $4.8M

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

30 people listed on the 990; $504K paid to officers and key staff.

Part VII, Section A · reportable compensation
President & CEO
$169,511Pt VII · Sec A
Employee
$117,080Pt VII · Sec A
$110,558Pt VII · Sec A
$106,579Pt VII · Sec A
Board Member
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Ex-Officio Board Member
$0Pt VII · Sec A

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Rose Noble$240,882$116,250———
Margaret Winchester——$206,775$166,781$169,511
Ruth Fitzgerald$189,484——$104,658$110,558
Lisa Simpson$114,131$147,836———
James Rand——$138,712$115,491$117,080
Denise Bosmans$132,404$116,788$112,455——
Kristina Ovies$127,269$115,600———
Jeff Hawley$127,042————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Spokane executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes Spokane as a destination, attracting visitors to boost local economy and businesses.

Questions for Visit Spokane

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Provided by the organization

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3 programs · $4.7M · in their own filed words · FY2020
01

Visit Spokane created and implemented innovative sales and marketing strategies across targeted market segments to expand convention and leisure visitation to the region, increasing visitor spending, and attracting additional overnight stays.

$3.2Mprogram expense
02

During year 2020, the Organization's Direct Sales Program to intended promote the Spokane region as a preferred meeting, convention, and event destination by distributing leads to area lodging and facility partners resulted in 104,795 lead room nights and 26,232 definite room nights to the Spokane region.

$1.1Mprogram expense
03

During year 2020, the Organization's Convention Services Program intended to enhance and support the overall destination experience of convention and meeting participants in the Spokane region resulted in 439 service referrals and 16 service requests while its Visitor Services Program intended to enhance visitor experience by providing…

$285Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2020
Total grants receivedfrom 1 funder$38K

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$5.1M
Ln 12
Gifts and grantsLn 1h$4.7M
Fees for servicesLn 2g$369K
Investment incomeLn 3$8K
Money outPt IX
$5.3M
Ln 25
Programscol B$4.8M
Owns and owesPt X
$2.5M
net assets · Ln 32
Cash and savingsLn 1–2$2.1M
Total assetsLn 16$2.9M
LiabilitiesLn 26$420K
PeoplePt VI, VII
30
listed · VII A
PaidVII A4
Voting boardVI 1a19
IndependentVI 1b18
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$4.7M
Government grantsLn 1e$4.7M
Fees for servicesLn 2g$369K
Investment incomeLn 3$8K
Gains on assetsLn 7−$22K
Total revenueLn 12$5.1M
Assets in detailPt X, end of year
CashLn 1$699K
SavingsLn 2$1.4M
Cash and savings togetherLn 1–2$2.1M
Land, buildings, equipmentLn 10c$117K
Other assetsLn 15$200
Total assetsLn 16$2.9M
LiabilitiesLn 26$420K
Net assetsLn 32$2.5M
OperationsPt I, VI
EmployeesI 522
VolunteersI 642
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$2.1M$2.1M
Land, buildings, equipmentLn 10c$164K$117K
Total assetsLn 16$3.2M$2.9M
LiabilitiesLn 26$520K$420K
Net assetsLn 32$2.7M$2.5M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$185K
Other salaries and wagesLn 7$864K
Pension plan contributionsLn 8$48K
Other employee benefitsLn 9$105K
Payroll taxesLn 10$95K
Management feesLn 11a$17K
Legal feesLn 11b$1K
Accounting feesLn 11c$18K
Lobbying feesLn 11d$4K
Advertising and promotionLn 12$3.1M
Office expensesLn 13$42K
Information technologyLn 14$155K
OccupancyLn 16$83K
TravelLn 17$2K
Conferences, conventions and meetingsLn 19$35K
Depreciation, depletion and amortizationLn 22$94K
InsuranceLn 23$19K
Other expenses (24a–d)Ln 24$422K
All other expensesLn 24e$7K
Total functional expensesLn 25$5.3M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 LatestFiled with the IRS Sep 24, 2025 $6.3M$7.2M−$938K$4.3M 990 PDF
FY2023Filed with the IRS Sep 19, 2024 $5.8M$5.7M$93K$5.2M 990 PDF
FY2022Filed with the IRS Nov 15, 2023 $6.5M$5.3M$1.2M$5.1M 990 PDF
FY2021Filed with the IRS Oct 25, 2022 $5.1M$3.7M$1.4M$4.0M 990 PDF
FY2020 ViewingFiled with the IRS Nov 15, 2021 $5.1M$5.3M−$175K$2.5M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $5,106,935 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $4,520,912$4,745,706
I-9 Program service revenuePrior year $561,568$368,797
I-10 Investment incomePrior year $0−$14,425
I-11 Other revenuePrior year $21,453$6,857
I-12 Total revenuePrior year $5,103,933$5,106,935
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $2,353,248$1,296,256
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,505,288$3,985,534
I-18 Total expensesPrior year $4,858,536$5,281,790
I-19 Revenue less expensesPrior year $245,397−$174,855
Part VI · Governance 18 of 19 board members independent, no flags
VI-1a Voting members of the governing body19
VI-1b Independent voting members18
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $5,106,935 across 7 lines filed
VIII-1e Government grants$4,745,706
VIII-1h Total contributions, gifts and grants$4,745,706
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $368,797$368,797
VIII-3 Investment incomeExcluded from tax $7,932$7,932
VIII-7 Net gain or loss on sales of assetsRelated to mission −$22,357−$22,357
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $6,857$6,857
VIII-12 Total revenueRelated to mission $353,297 · Unrelated business $0 · Excluded from tax $7,932$5,106,935
Part IX · Statement of functional expenses $5,281,790 across 19 lines filed
IX-5 Pay of current officers, directors and key staff$185,170
IX-7 Other salaries and wages$863,587
IX-8 Pension plan contributions$47,554
IX-9 Other employee benefits$105,099
IX-10 Payroll taxes$94,846
IX-11a Management fees$17,075
IX-11b Legal fees$1,073
IX-11c Accounting fees$18,500
IX-11d Lobbying fees$4,092
IX-12 Advertising and promotion$3,083,606
IX-13 Office expenses$42,234
IX-14 Information technology$155,439
IX-16 Occupancy$83,288
IX-17 Travel$1,901
IX-19 Conferences, conventions and meetings$34,976
IX-22 Depreciation, depletion and amortization$94,489
IX-23 Insurance$19,454
IX-24 Other expenses (24a–d)$422,420
IX-24e All other expenses$6,987
IX-25 Total functional expenses$5,281,790
Part X · Balance sheet $2,943,940 assets, 17 lines filed
X-1 Cash, non-interest-bearingStart of year $720,611$698,600
X-2 Savings and temporary cash investmentsStart of year $1,383,272$1,389,838
X-3 Pledges and grants receivable$302,518
X-4 Accounts receivableStart of year $671,746$219,831
X-8 Inventories for sale or useStart of year $14,740$21,638
X-9 Prepaid expenses and deferred chargesStart of year $103,559$59,091
X-10c Land, buildings and equipment, netStart of year $164,128$116,570
X-14 Intangible assetsStart of year $160,187$135,654
X-15 Other assetsStart of year $987$200
X-16 Total assetsStart of year $3,219,230$2,943,940
X-17 Accounts payable and accrued expensesStart of year $279,372$242,219
X-19 Deferred revenueStart of year $31,990$27,720
X-25 Other liabilitiesStart of year $209,012$150,000
X-26 Total liabilitiesStart of year $520,374$419,939
X-27 Net assets without donor restrictionsStart of year $2,698,856$2,524,001
X-32 Total net assets or fund balancesStart of year $2,698,856$2,524,001
X-33 Total liabilities and net assetsStart of year $3,219,230$2,943,940
Part XI · Reconciliation of net assets $2,524,001 net assets at year end
XI-1 Total revenue$5,106,935
XI-2 Total expenses$5,281,790
XI-3 Revenue less expenses−$174,855
XI-4 Net assets at start of year$2,698,856
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$2,524,001

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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