Visit Spokane

Not tax-deductible

Spokane, WA501(c)(6)Since 1985Mutual / membership EIN 91-1307281Revenue $6.3M in FY2024Latest return filed Sep 24, 2025

On file with the IRSvisitspokane.comPo Box 559, 99210-0559 · Spokane, WATax-exempt since Mar 1986

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Visit Spokane has served as Spokane County's destination marketing organization since 1985. Through our efforts, we bring economic benefit to our community through enhanced employment opportunities and economic prosperity for hospitality and tourism businesses. We are the marketing arm for the convention center as well as the main organization promoting the region to leisure and business travelers alike. We promote the delightful attributes of the region establishing Spokane as a must-visit destination for all travelers.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
92¢ of each $1 spent went to programs.
Run by 42 volunteers and 22 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average surplus $314K a year · 5% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
92%
of spending
Looks good: 92% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.0M
to officers and key staff · 14% of spending
Looks good: pay to officers and key staff is 14% of spending; 15% or less.
Pt VII · Sec A
7 mo
of spending, in cash
Looks good: 6.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $38K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$1.3M
23% of total assets
Looks good: liabilities are 23% of assets; 50% or less.
Pt X · Ln 26
Independent board members
16
of 17 voting members
Looks good: 16 of 17 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$6.3M
+9% vs prior year
Spent
$7.2M
To programs
92%
Net assets
$4.3M
By yearFY2020–FY2024
Revenue
$6.3M
FY2024▲ +9%
Tap a bar for its year
Revenue by fiscal year
FY2020$5.1M
FY2021$5.1M
FY2022$6.5M
FY2023$5.8M
FY2024$6.3M
Expenses
$7.2M
FY2024▲ +27%
Tap a bar for its year
Expenses by fiscal year
FY2020$5.3M
FY2021$3.7M
FY2022$5.3M
FY2023$5.7M
FY2024$7.2M
Net assets
$4.3M
FY2024▼ -18%
Tap a bar for its year
Net assets by fiscal year
FY2020$2.5M
FY2021$4.0M
FY2022$5.1M
FY2023$5.2M
FY2024$4.3M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 1986.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

92 cents of each dollar spent went to programs.

Program services 92% · $6.6M

Form 990 Part IX, line 25. Every line is in By the numbers.

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Who runs it and what they're paid

27 people listed on the 990; $1.0M paid to officers and key staff.

Part VII, Section A · reportable compensation
President & CEO
$240,882Pt VII · Sec A
Key Employee
$189,484Pt VII · Sec A
$132,404Pt VII · Sec A
$127,269Pt VII · Sec A
Employee
$127,042Pt VII · Sec A
Key Employee
$114,131Pt VII · Sec A
Employee
$101,790Pt VII · Sec A
Chief Executive Officer
$0Pt VII · Sec A

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Rose Noble$240,882$116,250———
Margaret Winchester——$206,775$166,781$169,511
Ruth Fitzgerald$189,484——$104,658$110,558
Lisa Simpson$114,131$147,836———
James Rand——$138,712$115,491$117,080
Denise Bosmans$132,404$116,788$112,455——
Kristina Ovies$127,269$115,600———
Jeff Hawley$127,042————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Spokane executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes Spokane as a destination, attracting visitors to boost local economy and businesses.

Questions for Visit Spokane

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Provided by the organization

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3 programs · $6.2M · in their own filed words · FY2024
01

Visit Spokane created and implemented innovative sales and marketing strategies across targeted market segments to expand convention and leisure visitation to the region, increasing visitor spending, and attracting additional overnight stays.

$3.0Mprogram expense
02

During year 2024, the Organization's Direct Meeting Sales Program intended to promote the Spokane region as a preferred meeting, convention, and event destination by distributing leads to area lodging and facility partners resulted in 97 on-site inspections with meeting professionals for future meetings/events as well as 84,533 definite…

$2.6Mprogram expense
03

During year 2024, the Organization's Convention Services Program intended to enhance and support the overall destination experience of convention and meeting participants in the Spokane region resulted in 1,274 referrals and leads sent to local businesses.

$605Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2020
Total grants receivedfrom 1 funder$38K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$6.3M
Ln 12
Gifts and grantsLn 1h$5.7M
Fees for servicesLn 2g$432K
Other incomeLn 4–11$153K
Money outPt IX
$7.2M
Ln 25
Programscol B$6.6M
Owns and owesPt X
$4.3M
net assets · Ln 32
Cash and savingsLn 1–2$4.0M
Total assetsLn 16$5.5M
LiabilitiesLn 26$1.3M
PeoplePt VI, VII
27
listed · VII A
PaidVII A7
Voting boardVI 1a17
IndependentVI 1b16
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$5.7M
Government grantsLn 1e$5.3M
Fees for servicesLn 2g$432K
Other incomeLn 4–11$153K
Total revenueLn 12$6.3M
Assets in detailPt X, end of year
CashLn 1$2.3M
SavingsLn 2$1.7M
Cash and savings togetherLn 1–2$4.0M
Land, buildings, equipmentLn 10c$137K
Other assetsLn 15$168K
Total assetsLn 16$5.5M
LiabilitiesLn 26$1.3M
Net assetsLn 32$4.3M
OperationsPt I, VI
EmployeesI 522
VolunteersI 642
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$4.6M$4.0M
Land, buildings, equipmentLn 10c$52K$137K
Total assetsLn 16$5.9M$5.5M
LiabilitiesLn 26$676K$1.3M
Net assetsLn 32$5.2M$4.3M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$254K
Other salaries and wagesLn 7$2.0M
Pension plan contributionsLn 8$87K
Other employee benefitsLn 9$128K
Payroll taxesLn 10$210K
Management feesLn 11a$425
Legal feesLn 11b$12K
Accounting feesLn 11c$19K
Advertising and promotionLn 12$3.3M
Office expensesLn 13$178K
Information technologyLn 14$79K
OccupancyLn 16$85K
TravelLn 17$31K
Conferences, conventions and meetingsLn 19$15K
Depreciation, depletion and amortizationLn 22$105K
InsuranceLn 23$39K
Other expenses (24a–d)Ln 24$672K
All other expensesLn 24e$64K
Total functional expensesLn 25$7.2M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest ViewingFiled with the IRS Sep 24, 2025 $6.3M$7.2M−$938K$4.3M 990 PDF
FY2023Filed with the IRS Sep 19, 2024 $5.8M$5.7M$93K$5.2M 990 PDF
FY2022Filed with the IRS Nov 15, 2023 $6.5M$5.3M$1.2M$5.1M 990 PDF
FY2021Filed with the IRS Oct 25, 2022 $5.1M$3.7M$1.4M$4.0M 990 PDF
FY2020Filed with the IRS Nov 15, 2021 $5.1M$5.3M−$175K$2.5M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $6,294,509 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $5,243,447$5,709,330
I-9 Program service revenuePrior year $455,972$431,802
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $86,176$153,377
I-12 Total revenuePrior year $5,785,595$6,294,509
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $2,335,308$2,674,998
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $3,357,538$4,557,842
I-18 Total expensesPrior year $5,692,846$7,232,840
I-19 Revenue less expensesPrior year $92,749−$938,331
Part VI · Governance 16 of 17 board members independent, no flags
VI-1a Voting members of the governing body17
VI-1b Independent voting members16
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $6,294,509 across 6 lines filed
VIII-1e Government grants$5,298,617
VIII-1f All other contributions, gifts and grants$410,713
VIII-1h Total contributions, gifts and grants$5,709,330
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $431,802$431,802
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Related to mission $153,377$153,377
VIII-12 Total revenueRelated to mission $585,179 · Unrelated business $0 · Excluded from tax $0$6,294,509
Part IX · Statement of functional expenses $7,232,840 across 18 lines filed
IX-5 Pay of current officers, directors and key staff$254,126
IX-7 Other salaries and wages$1,996,251
IX-8 Pension plan contributions$86,743
IX-9 Other employee benefits$127,675
IX-10 Payroll taxes$210,203
IX-11a Management fees$425
IX-11b Legal fees$11,753
IX-11c Accounting fees$19,362
IX-12 Advertising and promotion$3,257,971
IX-13 Office expenses$177,564
IX-14 Information technology$79,313
IX-16 Occupancy$84,573
IX-17 Travel$31,388
IX-19 Conferences, conventions and meetings$14,816
IX-22 Depreciation, depletion and amortization$105,357
IX-23 Insurance$39,153
IX-24 Other expenses (24a–d)$672,288
IX-24e All other expenses$63,879
IX-25 Total functional expenses$7,232,840
Part X · Balance sheet $5,517,066 assets, 16 lines filed
X-1 Cash, non-interest-bearingStart of year $2,148,280$2,281,134
X-2 Savings and temporary cash investmentsStart of year $2,468,063$1,682,473
X-4 Accounts receivableStart of year $577,059$763,741
X-8 Inventories for sale or useStart of year $30,712$22,831
X-9 Prepaid expenses and deferred chargesStart of year $150,911$350,784
X-10c Land, buildings and equipment, netStart of year $51,961$137,316
X-14 Intangible assetsStart of year $208,054$110,386
X-15 Other assetsStart of year $245,828$168,401
X-16 Total assetsStart of year $5,880,868$5,517,066
X-17 Accounts payable and accrued expensesStart of year $531,125$884,383
X-19 Deferred revenueStart of year $67,902$189,996
X-25 Other liabilitiesStart of year $76,694$175,871
X-26 Total liabilitiesStart of year $675,721$1,250,250
X-27 Net assets without donor restrictionsStart of year $5,205,147$4,266,816
X-32 Total net assets or fund balancesStart of year $5,205,147$4,266,816
X-33 Total liabilities and net assetsStart of year $5,880,868$5,517,066
Part XI · Reconciliation of net assets $4,266,816 net assets at year end
XI-1 Total revenue$6,294,509
XI-2 Total expenses$7,232,840
XI-3 Revenue less expenses−$938,331
XI-4 Net assets at start of year$5,205,147
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$4,266,816

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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