We are the official travel and tourism resource for Pleasant Hill, ca.

83¢ of each $1 spent went to programs.
$311K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 3
filings with a surplus
Average surplus $76K a year · 10% of revenue · last 3 filings
Fine: a surplus in 2 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
83%
of spending
Looks good: 83% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$311K
to officers and key staff · 35% of spending
Concern: pay to officers and key staff is 35% of spending; over 30%.
Pt VII · Sec A
4 mo
of spending, in cash
Looks good: 3.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$648K
-8% vs prior year
Spent
$877K
To programs
83%
Net assets
$278K
By yearFY2022–FY2025
Revenue
$648K
FY2024▼ -8%
Tap a bar for its year
Revenue by fiscal year
FY2022$704K
FY2024$648K
FY2025$824K
Expenses
$877K
FY2024▲ +245%
Tap a bar for its year
Expenses by fiscal year
FY2022$255K
FY2024$877K
FY2025$818K
Net assets
$278K
FY2024▼ -38%
Tap a bar for its year
Net assets by fiscal year
FY2022$450K
FY2024$278K
FY2025$284K

From the FY2024 Form 990 (year ending March 2024) · figures checked against the IRS filing · see the original

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You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2022.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

83 cents of each dollar spent went to programs.

Program services 83% · $728K Management & general 17% · $149K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

10 people listed on the 990; $311K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2023); the FY2024 filing did not itemize Part VII
President and CEO
$157,566Pt VII · Sec A
Director of Sales and Marketing
$153,444Pt VII · Sec A
$0Pt VII · Sec A
Secretary/Treasurer
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Patricia Snowden’s $149K as President and CEO is at the 90th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2022
Patricia Snowden$148,763$157,566$101,959
Sibongile V Ncube$145,396$153,444$115,810

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Pleasant Hill executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promote Pleasant Hill, CA as a travel and tourism destination.

Questions for Visit Pleasant Hill

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Your first name shows with your question. Visit Pleasant Hill answers here, for everyone.

Provided by the organization

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1 program · $728K · in their own filed words · FY2023
01

The efforts of SPH improves business conditions and the business environment for tourism business in the city of pleasant hill, through numerous avenues, including tradeshows, social media marketing, website promotion and local events to increase awareness and visitation that ultimately increases economic benefit to pleasant hill and its…

$728Kprogram expense

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$648K
Ln 12
Fees for servicesLn 2g$647K
Gifts and grantsLn 1h$1K
Investment incomeLn 3$138
Money outPt IX
$877K
Ln 25
Programscol B$728K
Managementcol C$149K
Owns and owesPt X
$278K
net assets · Ln 32
Cash and savingsLn 1–2$261K
Total assetsLn 16$278K
LiabilitiesLn 26$0
PeoplePt VI, VII
10
listed · VII A
PaidVII A2
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1K
Government grantsLn 1e$0
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Fees for servicesLn 2g$647K
Investment incomeLn 3$138
Total revenueLn 12$648K
Assets in detailPt X, end of year
CashLn 1$61K
SavingsLn 2$200K
Cash and savings togetherLn 1–2$261K
Land, buildings, equipmentLn 10c$2K
Total assetsLn 16$278K
LiabilitiesLn 26$0
Net assetsLn 32$278K
OperationsPt I, VI
EmployeesI 50
VolunteersI 60
Fiscal year endsHeaderMarch
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$479K$261K
Land, buildings, equipmentLn 10c$2K
Total assetsLn 16$507K$278K
LiabilitiesLn 26$5K$0
Net assetsLn 32$502K$278K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$310K$228K$82K
Other salaries and wagesLn 7$40K$36K$3K
Pension plan contributionsLn 8$5K$3K$2K
Other employee benefitsLn 9$26K$19K$7K
Payroll taxesLn 10$27K$21K$7K
Legal feesLn 11b$3K$3K
Accounting feesLn 11c$27K$27K
Other fees for servicesLn 11g$201K$191K$9K
Advertising and promotionLn 12$39K$39K
Office expensesLn 13$28K$21K$7K
Information technologyLn 14$14K$13K$1K
OccupancyLn 16$8K$8K
TravelLn 17$32K$32K
Conferences, conventions and meetingsLn 19$34K$34K
Depreciation, depletion and amortizationLn 22$366$366
InsuranceLn 23$1K$1K
Other expenses (24a–d)Ln 24$82K$82K$0$0
Total functional expensesLn 25$877K$728K$149K$0

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $824K$818K$7K$284K 990 PDF
FY2024 Viewing $648K$877K−$229K$278K 990 PDF
FY2023 Not on file
FY2022 $704K$255K$450K$450K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $647,964 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $7$1,000
I-9 Program service revenuePrior year $507,170$646,826
I-10 Investment incomePrior year $50$138
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $507,227$647,964
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $249,646$407,707
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $205,206$469,658
I-18 Total expensesPrior year $454,852$877,365
I-19 Revenue less expensesPrior year $52,375−$229,401
Part VI · Governance 5 of 5 board members independent, no flags
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $647,964 across 12 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$1,000
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$1,000
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $646,826 · Unrelated business $0 · Excluded from tax $0$646,826
VIII-3 Investment incomeRelated to mission $0 · Unrelated business $0 · Excluded from tax $138$138
VIII-5 RoyaltiesRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-12 Total revenueRelated to mission $646,826 · Unrelated business $0 · Excluded from tax $138$647,964
Part IX · Statement of functional expenses $877,365 across 17 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $228,324 · Management $81,556$309,880
IX-7 Other salaries and wagesPrograms $36,275 · Management $3,306$39,581
IX-8 Pension plan contributionsPrograms $3,330 · Management $1,945$5,275
IX-9 Other employee benefitsPrograms $18,853 · Management $6,668$25,521
IX-10 Payroll taxesPrograms $20,784 · Management $6,666$27,450
IX-11b Legal feesManagement $3,205$3,205
IX-11c Accounting feesManagement $27,044$27,044
IX-11g Other fees for servicesPrograms $191,380 · Management $9,338$200,718
IX-12 Advertising and promotionPrograms $39,329$39,329
IX-13 Office expensesPrograms $21,025 · Management $6,686$27,711
IX-14 Information technologyPrograms $12,529 · Management $1,344$13,873
IX-16 OccupancyPrograms $7,781$7,781
IX-17 TravelPrograms $32,347$32,347
IX-19 Conferences, conventions and meetingsPrograms $34,019$34,019
IX-22 Depreciation, depletion and amortizationManagement $366$366
IX-23 InsuranceManagement $1,077$1,077
IX-24 Other expenses (24a–d)Programs $82,188 · Management $0 · Fundraising $0$82,188
IX-25 Total functional expensesPrograms $728,164 · Management $149,201 · Fundraising $0$877,365
Part X · Balance sheet $277,641 assets, 11 lines filed
X-1 Cash, non-interest-bearingStart of year $185,518$61,038
X-2 Savings and temporary cash investmentsStart of year $293,369$200,103
X-9 Prepaid expenses and deferred chargesStart of year $28,155$14,673
X-10c Land, buildings and equipment, net$1,827
X-16 Total assetsStart of year $507,042$277,641
X-25 Other liabilities$0
X-26 Total liabilitiesStart of year $5,000$0
X-27 Net assets without donor restrictionsStart of year $502,042$277,641
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $502,042$277,641
X-33 Total liabilities and net assetsStart of year $507,042$277,641
Part XI · Reconciliation of net assets $277,641 net assets at year end
XI-1 Total revenue$647,964
XI-2 Total expenses$877,365
XI-3 Revenue less expenses−$229,401
XI-4 Net assets at start of year$502,042
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$5,000
XI-10 Net assets at end of year$277,641

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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