Visit Pleasant Hill EIN 87-4789903 Form 990 (PDF) Claim this org

Visit Pleasant Hill

Not yet claimed Claim this org →

Promote Pleasant Hill, CA as a travel and tourism destination. For fiscal year 2025 it reported $824K in revenue, $818K in expenses, and $284K in net assets.Pt I

Type
Business league / trade association · Community Development
Location
Pleasant Hill, CA
Website
staypleasanthill.com
Filings
3 on file (2022–2025)
Revenue
$824KFY2025
Expenses
$818K
Net assets
$284K
People
11
Filings
3
Updates
0
More identity details & actions ⌄
EIN  87-4789903 Business league / trade association Pleasant Hill, CA
Form 990 (PDF)
Compare with another nonprofit →
Is this your organization?
Claim this profile to manage it and share your story.
Claim
Provided by the organization

This section is blank until Visit Pleasant Hill claims this page.

Know this organization? Claim it to add your story

Size
$100K–1M
What they do
Promote Pleasant Hill, CA as a travel and tourism destination.
Leadership
Patricia Snowden · President and CEO · $149K
Money in and out
$824K revenue, $818K expenses
Bottom line
+0.8% operating surplus
Membership & operating revenue · FY2025
Total revenue
$824K
Pt VIII · Ln 12
Total expenses
$818K
Pt IX · Ln 25
Net assets
$284K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $7K
Where spending went · Part IX cols B–D
Program services $0.80 Management & general $0.20
Operating surplus
+0.8%
revenue over expenses▲ +102% vs prior filing year
Earned revenue
100%
of revenue from program services & dues+0.1% vs prior filing year
Payroll share
51%
of spending is salaries & benefits▲ +10% vs prior filing year

Summary of the Filing

Part I · fiscal year 2025 · Form 990
Revenue
$824K
FY2025▲ +27%
Expenses
$818K
FY2025▼ -7%
Total assets
$284K
FY2025▲ +2%
Total liabilities
$0
FY2025
Total revenue
$824K
Pt VIII · Ln 12
Total expenses
$818K
Pt IX · Ln 25
Net assets
$284K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$7K
Total assetsPt X · Ln 16$284K
Program-expense ratioPt IX · col B80%
Voting members of governing bodyPt I · Ln 36
Independent voting membersPt I · Ln 46
Mission & Programs · Part III

Where the work happens

1 program service account for $650K of program spending, described in the organization's own filed words · FY2024.
01

The efforts of SPH improves business conditions and the business environment for tourism business in the city of pleasant hill, through numerous avenues, including tradeshows, social media marketing, website promotion and local events to increase awareness and visitation that ultimately increases economic benefit to pleasant hill and its…

$650Kprogram expense

Run this program? Claim this org to tell your story

Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CVisit Pleasant Hill
EINHdr · item D87-4789903
Principal addressHdr · item CPleasant Hill, CA
WebsiteHdr · item Jstaypleasanthill.com
Year of formationHdr · item Lpending
State of legal domicileHdr · item MCA
Exempt statusHdr · item I501(c)(6) · active
NTEE classificationIRS BMFCommunity Development (S40)
Ruling yearIRS BMFApr 2022

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a6
Independent voting membersPt VI · Ln 1b6
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aYes
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation · most recent filed roster (FY2024); the FY2025 filing did not itemize Part VII
President and CEO
$148,763Pt VII · Sec A
VP of Sales and Marketing
$145,396Pt VII · Sec A
$0Pt VII · Sec A
Secretary/Treasurer
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A

Patricia Snowden’s $149K as President and CEO is at the 90th percentile of top reported officer pay among 1711 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2022
Patricia Snowden$148,763$157,566$101,959
Sibongile V Ncube$145,396$153,444$115,810

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Pleasant Hill executive salaries →

Are you one of these people? Claim this org to confirm your role

Statement of Revenue

Part VIII
Program service revenue100%$824K
Contributions & grants$500
Investment income$43
Total revenueLn 12$824K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.80 Management & general $0.20
Program services80%$650K
Management & general20%$167K
Total functional expensesLn 25$818K

Balance Sheet

Part X · end of year
CashLn 1$282K
Total assetsLn 16$284K
Total liabilitiesLn 26$0
Total net assetsLn 32$284K
Months of cash on handcomputed4.1

Financial Metrics

Form 990 · FY2025 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $282K · Operating expenses/yr $818K
4.1 months
Where the money goes
Program services
Program services $650K · Total expenses $818K
80%
Management & General
Management & general $167K · Total expenses $818K
20%
Fundraising
Fundraising $0 · Total expenses $818K
0%
Cost to raise $1
Fundraising expense (3-yr avg) $0 · Solicited contributions (3-yr avg) $197K
Solicited contributions below reporting floor
Where the money comes from
Contribution dependence
Contributions & grants $500 · Total revenue $824K
0.06%
Government reliance
Government grants $0 · Total revenue $824K
0%
Earned-income share
Program service revenue $824K · Total revenue $824K
100%
Investment reliance
Investment income $43 · Total revenue $824K
<0.01%
Program self-sufficiency
Program service revenue $824K · Total expenses $818K
101%
Growth & trend
Revenue growth (YoY)
This year $824K · Prior year $648K
+27%
Net-asset trend (YoY)
End of year $284K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $824K · Expenses $818K
+0.8%
Liabilities-to-Assets
Total liabilities — · Total assets $284K
Net-asset ratio
Net assets $284K · Total assets $284K
100%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $284K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Patricia Snowden · Reported title PRESIDENT AND CEO · Highest reported compensation $149K · Total expenses $818K
18%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $418K · Total expenses $818K
51%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 80%
Overhead ratio 20%
Fundraising cost ratio 0%
Revenue growth 27%
Legal fee ratio 0.6%
Accounting fee ratio 3%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Compare

Search another nonprofit to view revenue, expenses, assets, key metrics, and leaders side by side

Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2025 (Latest)$824K revenue · viewing · ⤓ 990 PDF
FY2024$648K revenue · ⤓ 990 PDF
FY2023not on file
FY2022$704K revenue · ⤓ 990 PDF

Want to add your own materials alongside these filings? Claim this org

Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2025IRS
Classification, formation year, addressIRS Business Master File
Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

If you ARE the filing organization, claim this org and add context

Made it to the end? Claim this organization

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the peer-cohort and compensation comparisons above.