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Digital Analytics Freedom Alliance FY2023 filing

Not tax-deductible

Washington, DC501(c)(6)Community Development EIN 87-2487302Revenue $300K in FY2023

On file with the IRS2550 M St Nw Ste 600, 20037-1319 · Washington, DCTax-exempt since Apr 2022

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The Digital Analytics Freedom Alliance advocates for data privacy legislation that is in the interests of each of our members, all companies in the Digital Analytics technology industry. Our goal is to help legislators and lawmakers understand the capabilities and limits of Digital Analytics technology so they can create appropriate legislation that ensures privacy standards are upheld while at the same time allowing this industry to thrive. This was be done through research, preparation and planning, coordinating, and being primed in a posture to conduct outreach to legislators if necessary. For the 2022 florida legislature, no lobbying of legislators was actually conducted by our lobby group.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
$2K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Pay: Part VII

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FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
2 of 4
filings with a surplus
Average surplus $34K a year · 13% of revenue · last 4 filings
Worth a look: a surplus in 2 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Pay to officers and key staff
$2K
to officers and key staff · 1% of spending
Looks good: pay to officers and key staff is 1% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
17 mo
of spending, in cash
Looks good: 17.2 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$0
0% of total assets
Looks good: liabilities are 0% of assets; 50% or less.
Pt X · Ln 26
Independent board members
3
of 3 voting members
Looks good: 3 of 3 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$300K
>-0.01% vs prior year
Spent
$157K
Net assets
$225K
By yearFY2022–FY2025
Revenue
$300K
FY2023>-0.01%
Tap a bar for its year
Revenue by fiscal year
FY2022$300K
FY2023$300K
FY2024$150K
FY2025$261K
Expenses
$157K
FY2023▼ -28%
Tap a bar for its year
Expenses by fiscal year
FY2022$218K
FY2023$157K
FY2024$210K
FY2025$291K
Net assets
$225K
FY2023▲ +174%
Tap a bar for its year
Net assets by fiscal year
FY2022$82K
FY2023$225K
FY2024$165K
FY2025$135K

From the FY2023 Form 990 (year ending June 2023) · see the original

990 PDF Claim
You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2022.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

5 people listed on the 990; $2K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2022); the FY2023 filing did not itemize Part VII
$1,850Pt VII · Sec A
$0Pt VII · Sec A
Erica Atwell
President
$0Pt VII · Sec A
David Woolston
Vice Chair
$0Pt VII · Sec A
Germaine Gabriel
Assistant Treasurer
$0Pt VII · Sec A

Rachael Noonan’s $3K as Treasurer is at the 2nd percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2025FY2024FY2023FY2022
Rachael Noonan$2,630$2,950$1,850$1,850
David Woolston—$1,000——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Advocates for data privacy laws that support the digital analytics industry.

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1 program · in their own filed words · FY2022
01

Advocacy and outreach

Pt IX · col B

By the numbers

The FY2023 990, line by line.

Download 990
from philanthropy.org
1The main four
Money inPt VIII
$300K
Ln 12
Fees for servicesLn 2g$300K
Money outPt IX
$157K
Ln 25
Owns and owesPt X
$225K
net assets · Ln 32
Cash and savingsLn 1–2$225K
Total assetsLn 16$225K
LiabilitiesLn 26$0
PeoplePt VI, VII
5
listed · VII A
PaidVII A1
Voting boardVI 1a3
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$300K
Total revenueLn 12$300K
Assets in detailPt X, end of year
CashLn 1$225K
Cash and savings togetherLn 1–2$225K
Total assetsLn 16$225K
LiabilitiesLn 26$0
Net assetsLn 32$225K
OperationsPt I, VI
EmployeesI 50
VolunteersI 63
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$82K$225K
Total assetsLn 16$82K$225K
LiabilitiesLn 26$0$0
Net assetsLn 32$82K$225K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$2K
Accounting feesLn 11c$4K
Lobbying feesLn 11d$151K
Other expenses (24a–d)Ln 24$292
Total functional expensesLn 25$157K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $261K$291K−$30K$135K 990 PDF
FY2024 $150K$210K−$60K$165K 990 PDF
FY2023 Viewing $300K$157K$143K$225K 990 PDF
FY2022 $300K$218K$82K$82K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $299,975 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$0
I-9 Program service revenuePrior year $300,000$299,975
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $300,000$299,975
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,850$1,950
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $216,026$155,325
I-18 Total expensesPrior year $217,876$157,275
I-19 Revenue less expensesPrior year $82,124$142,700
Part VI · Governance 3 of 3 board members independent, no flags
VI-1a Voting members of the governing body3
VI-1b Independent voting members3
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $299,975 across 2 lines filed
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $299,975$299,975
VIII-12 Total revenueRelated to mission $299,975 · Unrelated business $0 · Excluded from tax $0$299,975
Part IX · Statement of functional expenses $157,275 across 4 lines filed
IX-5 Pay of current officers, directors and key staff$1,950
IX-11c Accounting fees$3,739
IX-11d Lobbying fees$151,294
IX-24 Other expenses (24a–d)$292
IX-25 Total functional expenses$157,275
Part X · Balance sheet $224,824 assets, 5 lines filed
X-1 Cash, non-interest-bearingStart of year $82,124$224,824
X-16 Total assetsStart of year $82,124$224,824
X-26 Total liabilitiesStart of year $0$0
X-32 Total net assets or fund balancesStart of year $82,124$224,824
X-33 Total liabilities and net assetsStart of year $82,124$224,824
Part XI · Reconciliation of net assets $224,824 net assets at year end
XI-1 Total revenue$299,975
XI-2 Total expenses$157,275
XI-3 Revenue less expenses$142,700
XI-4 Net assets at start of year$82,124
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$224,824

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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