Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Apr 2022.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Who runs it and what they're paid
4 people listed on the 990; $4K paid to officers and key staff.
Rachael Noonan’s $3K as Treasurer is at the 2nd percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Rachael Noonan | $2,630 | $2,950 | $1,850 | $1,850 |
| David Woolston | — | $1,000 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Advocates for data privacy laws that support the digital analytics industry.
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Advocacy and outreach
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $225K | $165K |
| Total assetsLn 16 | $225K | $165K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $225K | $165K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Pay of current officers, directors and key staffLn 5 | $1K | |||
| Accounting feesLn 11c | $3K | |||
| Lobbying feesLn 11d | $205K | |||
| Other expenses (24a–d)Ln 24 | $47 | |||
| Total functional expensesLn 25 | $210K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $261K | $291K | −$30K | $135K | 990 PDF |
| FY2024 Viewing | $150K | $210K | −$60K | $165K | 990 PDF |
| FY2023 | $300K | $157K | $143K | $225K | 990 PDF |
| FY2022 | $300K | $218K | $82K | $82K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (4 parts)
Part VIII · Statement of revenue $149,975 across 2 lines filed
Part IX · Statement of functional expenses $209,873 across 4 lines filed
Part X · Balance sheet $164,926 assets, 5 lines filed
Part XI · Reconciliation of net assets $164,926 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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