curaJOY improves the accessibility, effectiveness, and equity of emotional wellness support for families worldwide by merging technology, and games with behavioral health. curaJOY takes a proactive and collaborative approach to reduce healthcare and education disparities and increase innovation and access to emotional wellbeing tools for all populations. Giving everyone a safety net of social and mental health support, and enabling effective social emotional learning, we address low social determinants of health and decrease parental stress and toxic family interaction patterns.

501(c)(3) charity; gifts are tax-deductible.
83¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

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FY2022 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 3
filings with a surplus
Average deficit $28K a year · 3% of revenue · last 3 filings
Concern: a surplus in 1 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
83%
of spending
Looks good: 83% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
1 mo
of spending, in cash
Fine: 1.4 months of spending in cash; 1 to 3.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $5K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$36K
72% of total assets
Worth a look: liabilities are 72% of assets; over 65%.
Pt X · Ln 26
Independent board members
3
of 4 voting members
Looks good: 3 of 4 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$427K
Spent
$430K
To programs
83%
Net assets
$14K
By yearFY2022–FY2024
Revenue
$427K
FY2022
Tap a bar for its year
Revenue by fiscal year
FY2022$427K
FY2023$1.6M
FY2024$1.3M
Expenses
$430K
FY2022
Tap a bar for its year
Expenses by fiscal year
FY2022$430K
FY2023$1.3M
FY2024$1.6M
Net assets
$14K
FY2022
Tap a bar for its year
Net assets by fiscal year
FY2022$14K
FY2023$239K
FY2024−$67K

From the FY2022 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2022 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2021.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

83 cents of each dollar spent went to programs.

Program services 83% · $359K Management & general 17% · $71K Fundraising 0% · $237

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990.

Part VII, Section A · reportable compensation
Chief Joymaker
$0Pt VII · Sec A
Executive Board Member
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Program Director
$0Pt VII · Sec A
Experience and Interaction Designer
$0Pt VII · Sec A

Caitlyn Marcus’s $16K as Program Director is at the 1st percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023
Caitlyn Marcus$15,750$23,420

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Curajoy executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo
  • Loans to or from officersSch L · Pt II1 listed

Programs and updates

Connects families globally with accessible emotional wellness tools through technology and games.

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Provided by the organization

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3 programs · $359K · in their own filed words · FY2022
01

Quest Depot is a perpetual digital hub for family wellness that brings parents, kids, educators, and behavioral healthcare providers together to deliver evidence-based social and mental health support, save everyone time and money, and improve efficacy, engagement, and access.

$346Kprogram expense
02

StrengthBuilder games is an age-specific collection of comprehensive 3-prong programs which evaluate, improve and roadmap the social emotional skills and behavioral readiness of children ages 5-15.

$9Kprogram expense
03

Through collaborative projects, weekly virtual sessions and monthly in-person meetings, MiniJOY ambassadors learn social skills by working in teams to learn marketing, graphic design, web development, and user interaction design, gaining hands-on working experience and social skills practices in an inconspicuous manner.

$3Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 2 funders$5K

By the numbers

The FY2022 990, line by line.

1The main four
Money inPt VIII
$427K
Ln 12
Gifts and grantsLn 1h$427K
Money outPt IX
$430K
Ln 25
Programscol B$359K
Managementcol C$71K
Fundraisingcol D$237
Owns and owesPt X
$14K
net assets · Ln 32
Cash and savingsLn 1–2$50K
Total assetsLn 16$50K
LiabilitiesLn 26$36K
PeoplePt VI, VII
6
listed · VII A
PaidVII A0
Voting boardVI 1a4
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$427K
Government grantsLn 1e$0
Noncash giftsLn 1g$387K
Fundraising eventsLn 1c$0
Total revenueLn 12$427K
Assets in detailPt X, end of year
CashLn 1$50K
SavingsLn 2$0
Cash and savings togetherLn 1–2$50K
InvestmentsLn 11–13$0
Other assetsLn 15$0
Total assetsLn 16$50K
LiabilitiesLn 26$36K
Net assetsLn 32$14K
OperationsPt I, VI
EmployeesI 50
VolunteersI 6130
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY22End FY22
Cash and savingsLn 1–2$17K$50K
InvestmentsLn 11–13$0$0
Total assetsLn 16$17K$50K
LiabilitiesLn 26$0$36K
Net assetsLn 32$17K$14K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$2K$2K
Management feesLn 11a$84K$84K$0$0
Legal feesLn 11b$2K$0$2K$0
Other fees for servicesLn 11g$38K$38K$0$0
Advertising and promotionLn 12$226K$226K$0$0
Office expensesLn 13$3K$0$3K$0
Information technologyLn 14$68K$7K$60K$0
OccupancyLn 16$5K$0$5K$0
TravelLn 17$1K$0$1K$0
Conferences, conventions and meetingsLn 19$2K$2K$0$0
Other expenses (24a–d)Ln 24$277$0$40$237
All other expensesLn 24e$0$0$0$0
Total functional expensesLn 25$430K$359K$71K$237

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $1.3M$1.6M−$306K−$67K 990 PDF
FY2023 $1.6M$1.3M$225K$239K 990 PDF
FY2022 Viewing $427K$430K−$3K$14K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support M · Noncash O · Explanations
See the full FY2022 990 (6 parts)
Part I · Summary $427,252 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$427,252
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $0$427,252
I-13 Grants and similar amounts paidPrior year $0$1,500
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $0$428,703
I-18 Total expensesPrior year $0$430,203
I-19 Revenue less expensesPrior year $0−$2,951
Part VI · Governance 3 of 4 board members independent, 2 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members3
VI-2 Family or business relationship among officers or directorsYes
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $427,252 across 9 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$427,252
VIII-1g Noncash contributions (included above)$387,099
VIII-1h Total contributions, gifts and grants$427,252
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$427,252
Part IX · Statement of functional expenses $430,203 across 12 lines filed
IX-2 Grants to domestic individualsPrograms $1,500$1,500
IX-11a Management feesPrograms $84,140 · Management $0 · Fundraising $0$84,140
IX-11b Legal feesPrograms $0 · Management $1,500 · Fundraising $0$1,500
IX-11g Other fees for servicesPrograms $37,908 · Management $0 · Fundraising $0$37,908
IX-12 Advertising and promotionPrograms $225,690 · Management $0 · Fundraising $0$225,690
IX-13 Office expensesPrograms $0 · Management $3,419 · Fundraising $0$3,419
IX-14 Information technologyPrograms $7,453 · Management $60,185 · Fundraising $0$67,638
IX-16 OccupancyPrograms $0 · Management $5,006 · Fundraising $0$5,006
IX-17 TravelPrograms $0 · Management $1,212 · Fundraising $0$1,212
IX-19 Conferences, conventions and meetingsPrograms $1,913 · Management $0 · Fundraising $0$1,913
IX-24 Other expenses (24a–d)Programs $0 · Management $40 · Fundraising $237$277
IX-24e All other expensesPrograms $0 · Management $0 · Fundraising $0$0
IX-25 Total functional expensesPrograms $358,604 · Management $71,362 · Fundraising $237$430,203
Part X · Balance sheet $50,289 assets, 22 lines filed
X-1 Cash, non-interest-bearingStart of year $17,240$50,289
X-2 Savings and temporary cash investmentsStart of year $0$0
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $0$0
X-8 Inventories for sale or useStart of year $0$0
X-9 Prepaid expenses and deferred chargesStart of year $0$0
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $0$0
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $17,240$50,289
X-17 Accounts payable and accrued expensesStart of year $0$0
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $0$0
X-26 Total liabilitiesStart of year $0$36,000
X-27 Net assets without donor restrictionsStart of year $17,240$14,289
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $17,240$14,289
X-33 Total liabilities and net assetsStart of year $17,240$50,289
Part XI · Reconciliation of net assets $14,289 net assets at year end
XI-1 Total revenue$427,252
XI-2 Total expenses$430,203
XI-3 Revenue less expenses−$2,951
XI-4 Net assets at start of year$17,240
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$0
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$14,289

Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File

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