curaJOY improves the accessibility, effectiveness, and equity of emotional wellness support for families worldwide by merging technology, and games with behavioral health. curaJOY takes a proactive and collaborative approach to reduce healthcare and education disparities and increase innovation and access to emotional wellbeing tools for all populations. Giving everyone a safety net of social and mental health support, and enabling effective social emotional learning, we address low social determinants of health and decrease parental stress and toxic family interaction patterns.

501(c)(3) charity; gifts are tax-deductible.
81¢ of each $1 spent went to programs.
Run by 130 volunteers.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

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FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 3
filings with a surplus
Average deficit $28K a year · 3% of revenue · last 3 filings
Concern: a surplus in 1 of the last 3 filings.
Pt I · Ln 19 · 3 filings
Spent on programs
81%
of spending
Looks good: 81% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$16K
to officers and key staff · 1.0% of spending
Looks good: pay to officers and key staff is 1% of spending; 15% or less.
Pt VII · Sec A
<1 mo
of spending, in cash
Concern: 0.2 months of spending in cash; under 2 weeks.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $5K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$179K
160% of total assets
Concern: liabilities are 160% of assets; over 80%.
Pt X · Ln 26
Independent board members
3
of 4 voting members
Looks good: 3 of 4 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$1.3M
-17% vs prior year
Spent
$1.6M
To programs
81%
Net assets
−$67K
By yearFY2022–FY2024
Revenue
$1.3M
FY2024▼ -17%
Tap a bar for its year
Revenue by fiscal year
FY2022$427K
FY2023$1.6M
FY2024$1.3M
Expenses
$1.6M
FY2024▲ +19%
Tap a bar for its year
Expenses by fiscal year
FY2022$430K
FY2023$1.3M
FY2024$1.6M
Net assets
−$67K
FY2024▼ -128%
Tap a bar for its year
Net assets by fiscal year
FY2022$14K
FY2023$239K
FY2024−$67K

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Mar 2021.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

81 cents of each dollar spent went to programs.

Program services 81% · $1.3M Management & general 3% · $51K Fundraising 16% · $250K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990; $16K paid to officers and key staff.

Part VII, Section A · reportable compensation
Program Director
$15,750Pt VII · Sec A
Chief Joymaker
$0Pt VII · Sec A
Executive Board Member
$0Pt VII · Sec A
President
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A
Program Co-Director and Board Member
$0Pt VII · Sec A

Caitlyn Marcus’s $16K as Program Director is at the 1st percentile of top reported officer pay among 3924 $1–10M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023
Caitlyn Marcus$15,750$23,420

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo
  • Loans to or from officersSch L · Pt II1 listed

Programs and updates

Connects families globally with accessible emotional wellness tools through technology and games.

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Provided by the organization

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3 programs · $1.3M · in their own filed words · FY2024
01

Mycurajoy

Gamified platform for global families bringing parents, kids, clinicians and educators together for effective whole-person and growth-oriented social, mental healthcare. MyCuraJOY is a perpetual digital whole-person wellness hub that brings parents, kids, educators, and behavioral healthcare providers together to deliver evidence-based…

$1.2Mprogram expense
02

Joymaker

Wellness Starts With Me. The Joymaker is a selective 6-month, clinician-led volunteering/internship program designed to equip participants with the skills to support the mental health of those around them, starting by building their own social emotional skills.

$130Kprogram expense
03

In My Shoes Participants experience the challenges of everyday tasks like going to the dentist for neurodivergent individuals via a 10-minute simulation developed by Dr. Marc Lanovaz, PhD, BCBA-D at the University of Montreal.

$10Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 2 funders$5K

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$1.3M
Ln 12
Gifts and grantsLn 1h$1.3M
Other incomeLn 4–11$908
Investment incomeLn 3$136
Money outPt IX
$1.6M
Ln 25
Programscol B$1.3M
Managementcol C$51K
Fundraisingcol D$250K
Owns and owesPt X
−$67K
net assets · Ln 32
Cash and savingsLn 1–2$22K
Total assetsLn 16$112K
LiabilitiesLn 26$179K
PeoplePt VI, VII
6
listed · VII A
PaidVII A1
Voting boardVI 1a4
IndependentVI 1b3
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$1.3M
Government grantsLn 1e$0
Noncash giftsLn 1g$1.2M
Fundraising eventsLn 1c$0
Investment incomeLn 3$136
Other incomeLn 4–11$908
Total revenueLn 12$1.3M
Assets in detailPt X, end of year
CashLn 1$22K
SavingsLn 2$0
Cash and savings togetherLn 1–2$22K
InvestmentsLn 11–13$0
Other assetsLn 15$0
Total assetsLn 16$112K
LiabilitiesLn 26$179K
Net assetsLn 32−$67K
OperationsPt I, VI
EmployeesI 50
VolunteersI 6130
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$13K$22K
InvestmentsLn 11–13$0$0
Total assetsLn 16$278K$112K
LiabilitiesLn 26$39K$179K
Net assetsLn 32$239K−$67K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Management feesLn 11a$1.2M$1.2M$515$0
Legal feesLn 11b$36K$36K$0$0
Accounting feesLn 11c$2K$0$2K$0
Other fees for servicesLn 11g$416$0$416$0
Advertising and promotionLn 12$250K$0$0$250K
Office expensesLn 13$5K$0$5K$0
Information technologyLn 14$78K$58K$20K$0
OccupancyLn 16$20K$0$20K$0
TravelLn 17$1K$0$1K$0
Travel and entertainment for public officialsLn 18$0$0$0$0
Conferences, conventions and meetingsLn 19$400$400$0$0
All other expensesLn 24e$3K$0$2K$729
Total functional expensesLn 25$1.6M$1.3M$51K$250K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $1.3M$1.6M−$306K−$67K 990 PDF
FY2023 $1.6M$1.3M$225K$239K 990 PDF
FY2022 $427K$430K−$3K$14K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support M · Noncash O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $1,303,108 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $1,572,325$1,302,064
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $153$136
I-11 Other revenuePrior year $0$908
I-12 Total revenuePrior year $1,572,478$1,303,108
I-13 Grants and similar amounts paidPrior year $3,000$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $0$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,344,951$1,608,705
I-18 Total expensesPrior year $1,347,951$1,608,705
I-19 Revenue less expensesPrior year $224,527−$305,597
Part VI · Governance 3 of 4 board members independent, 2 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members3
VI-2 Family or business relationship among officers or directorsYes
VI-15a Process for setting top official's payNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $1,303,108 across 11 lines filed
Lines not itemized here account for $908 of total revenue; see the IRS return.
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$1,302,064
VIII-1g Noncash contributions (included above)$1,210,133
VIII-1h Total contributions, gifts and grants$1,302,064
VIII-3 Investment incomeRelated to mission $136 · Unrelated business $0 · Excluded from tax $0$136
VIII-5 RoyaltiesRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$0
VIII-12 Total revenueRelated to mission $1,044 · Unrelated business $0 · Excluded from tax $0$1,303,108
Part IX · Statement of functional expenses $1,608,705 across 12 lines filed
IX-11a Management feesPrograms $1,213,078 · Management $515 · Fundraising $0$1,213,593
IX-11b Legal feesPrograms $36,000 · Management $0 · Fundraising $0$36,000
IX-11c Accounting feesPrograms $0 · Management $2,172 · Fundraising $0$2,172
IX-11g Other fees for servicesPrograms $0 · Management $416 · Fundraising $0$416
IX-12 Advertising and promotionPrograms $0 · Management $0 · Fundraising $249,584$249,584
IX-13 Office expensesPrograms $0 · Management $4,782 · Fundraising $0$4,782
IX-14 Information technologyPrograms $57,760 · Management $19,744 · Fundraising $0$77,504
IX-16 OccupancyPrograms $0 · Management $20,460 · Fundraising $0$20,460
IX-17 TravelPrograms $0 · Management $1,263 · Fundraising $0$1,263
IX-18 Travel and entertainment for public officialsPrograms $0 · Management $0 · Fundraising $0$0
IX-19 Conferences, conventions and meetingsPrograms $400 · Management $0 · Fundraising $0$400
IX-24e All other expensesPrograms $0 · Management $1,802 · Fundraising $729$2,531
IX-25 Total functional expensesPrograms $1,307,238 · Management $51,154 · Fundraising $250,313$1,608,705
Part X · Balance sheet $112,027 assets, 22 lines filed
X-1 Cash, non-interest-bearingStart of year $12,697$22,153
X-2 Savings and temporary cash investmentsStart of year $0$0
X-3 Pledges and grants receivableStart of year $0$0
X-4 Accounts receivableStart of year $0$0
X-8 Inventories for sale or useStart of year $0$57,838
X-9 Prepaid expenses and deferred chargesStart of year $265,116$32,036
X-11 Publicly traded securitiesStart of year $0$0
X-12 Other securitiesStart of year $0$0
X-13 Program-related investmentsStart of year $0$0
X-14 Intangible assetsStart of year $0$0
X-15 Other assetsStart of year $0$0
X-16 Total assetsStart of year $277,813$112,027
X-17 Accounts payable and accrued expensesStart of year $11,794$8,701
X-18 Grants payableStart of year $0$0
X-19 Deferred revenueStart of year $0$0
X-20 Tax-exempt bond liabilitiesStart of year $0$0
X-24 Unsecured notes and loans payableStart of year $10,000$0
X-26 Total liabilitiesStart of year $38,997$178,804
X-27 Net assets without donor restrictionsStart of year $238,816−$66,777
X-28 Net assets with donor restrictionsStart of year $0$0
X-32 Total net assets or fund balancesStart of year $238,816−$66,777
X-33 Total liabilities and net assetsStart of year $277,813$112,027
Part XI · Reconciliation of net assets −$66,777 net assets at year end
XI-1 Total revenue$1,303,108
XI-2 Total expenses$1,608,705
XI-3 Revenue less expenses−$305,597
XI-4 Net assets at start of year$238,816
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$4
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year−$66,777

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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