Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2019.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
79 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
10 people listed on the 990; $119K paid to officers and key staff.
Karyn Lynn Knox’s $142K as Executive Director is at the 96th percentile of top reported officer pay among 2094 $100K–1M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 5 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Karyn Lynn Knox | $142,500 | $11,883 | — | — | — | — |
| Kelly Benshoof | — | $117,343 | — | — | — | — |
| Kelly J Benshoof | — | — | $107,919 | $98,895 | $95,000 | $98,435 |
| Omid Naim | — | — | $202 | $54,041 | $46,740 | $92,530 |
| Alexis Naim | — | — | $11,193 | $22,659 | $34,125 | $79,510 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Promotes mental well-being and wholeness through education, adaptable programs, and professional collaboration.
Questions for La Maida Project
Your first name shows with your question. La Maida Project answers here, for everyone.
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Mental Health ProgrammingLa Maida Projects health-promoting Ecological Trauma-Informed Model includes a range of experiential workshops, training programs, and large-scale projects for child welfare agencies, schools, community-based organizations and corporate settings where participants gain the tools to understand their innate…
Public AwarenessLa Maida Project raises awareness, inspires systemic change, and cultivates community competency around mental health. We do so through public lectures, educational events, social media, and more.
Mental Health Programming
McKinleyWe have worked closely alongside child welfare agency, McKinley, which provides residential and outpatient care for foster and other high-risk youth across Southern California. McKinley provides direct mental health and school services to seriously neglected communities and families.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $470K | $382K |
| InvestmentsLn 11–13 | $0 | |
| Land, buildings, equipmentLn 10c | $0 | |
| Total assetsLn 16 | $485K | $393K |
| LiabilitiesLn 26 | $0 | $3K |
| Net assetsLn 32 | $485K | $390K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $0 | |||
| Grants to domestic individualsLn 2 | $0 | |||
| Grants and assistance to foreign recipientsLn 3 | $0 | |||
| Benefits paid to or for membersLn 4 | $0 | |||
| Pay of current officers, directors and key staffLn 5 | $119K | $84K | $11K | $25K |
| Pay of disqualified personsLn 6 | $0 | |||
| Other salaries and wagesLn 7 | $149K | $135K | $7K | $7K |
| Pension plan contributionsLn 8 | $0 | |||
| Other employee benefitsLn 9 | $7K | $6K | $347 | $970 |
| Payroll taxesLn 10 | $21K | $17K | $1K | $3K |
| Management feesLn 11a | $0 | |||
| Legal feesLn 11b | $8K | $6K | $396 | $1K |
| Accounting feesLn 11c | $6K | $5K | $300 | $840 |
| Lobbying feesLn 11d | $0 | |||
| Professional fundraising feesLn 11e | $0 | |||
| Investment management feesLn 11f | $0 | |||
| Other fees for servicesLn 11g | $84K | $68K | $4K | $12K |
| Advertising and promotionLn 12 | $20K | $16K | $984 | $3K |
| Office expensesLn 13 | $5K | $4K | $272 | $760 |
| Information technologyLn 14 | $0 | |||
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $5K | $4K | $240 | $672 |
| TravelLn 17 | $9K | $7K | $428 | $1K |
| Travel and entertainment for public officialsLn 18 | $0 | |||
| Conferences, conventions and meetingsLn 19 | $0 | |||
| InterestLn 20 | $0 | |||
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $0 | |||
| InsuranceLn 23 | $12K | $10K | $609 | $2K |
| Other expenses (24a–d)Ln 24 | $29K | $12K | $730 | $16K |
| All other expensesLn 24e | $8K | $6K | $400 | $1K |
| Total functional expensesLn 25 | $482K | $380K | $28K | $74K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $521K | $519K | $3K | $369K | 990 PDF |
| FY2024 | $591K | $615K | −$24K | $366K | 990 PDF |
| FY2023 Viewing | $386K | $482K | −$95K | $390K | 990 PDF |
| FY2022 | $545K | $467K | $77K | $485K | 990 PDF |
| FY2021 | $476K | $476K | −$532 | $272K | 990 PDF |
| FY2020 | $642K | $437K | $205K | $272K | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $386,448 revenue, 12 lines filed
Part VI · Governance 10 of 10 board members independent, 4 to look at
Part VIII · Statement of revenue $386,448 across 9 lines filed
Part IX · Statement of functional expenses $481,815 across 31 lines filed
Part X · Balance sheet $392,546 assets, 18 lines filed
Part XI · Reconciliation of net assets $389,833 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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