La Maida Project FY2021 filing

Tax-deductible

W Hollywood, CA501(c)(3)Since 2019Mental HealthEIN 84-2559616Revenue $476K in FY2021

On file with the IRSlamaidaproject.org8605 Santa Monica Blvd Pmb 401519, 90069-4109 · W Hollywood, CATax-exempt since Nov 2019Publicly supported charity — 170(b)(1)(A)(vi)

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La Maida Project (LMP) is a nonprofit organization addressing the growing mental health crisis by empowering organizations to adopt an ecological approach to healing that improves the mental health of their teams and those they serve.

501(c)(3) charity; gifts are tax-deductible.
68¢ of each $1 spent went to programs.
$352K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 6
filings with a surplus
Average surplus $27K a year · 5% of revenue · last 6 filings
Worth a look: a surplus in 3 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
68%
of spending
Fine: 68% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$352K
to officers and key staff · 74% of spending
Concern: pay to officers and key staff is 74% of spending; over 30%.
Pt VII · Sec A
Cash reserves
9 mo
of spending, in cash
Looks good: 9.3 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $350K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$107K
28% of total assets
Looks good: liabilities are 28% of assets; 50% or less.
Pt X · Ln 26
Independent board members
10
of 10 voting members
Looks good: 10 of 10 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$476K
-26% vs prior year
Spent
$476K
To programs
68%
Net assets
$272K
By yearFY2020–FY2025
Revenue
$476K
FY2021▼ -26%
Tap a bar for its year
Revenue by fiscal year
FY2020$642K
FY2021$476K
FY2022$545K
FY2023$386K
FY2024$591K
FY2025$521K
Expenses
$476K
FY2021▲ +9%
Tap a bar for its year
Expenses by fiscal year
FY2020$437K
FY2021$476K
FY2022$467K
FY2023$482K
FY2024$615K
FY2025$519K
Net assets
$272K
FY2021-0.2%
Tap a bar for its year
Net assets by fiscal year
FY2020$272K
FY2021$272K
FY2022$485K
FY2023$390K
FY2024$366K
FY2025$369K

From the FY2021 Form 990 · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

68 cents of each dollar spent went to programs.

Program services 68% · $323K Management & general 10% · $49K Fundraising 22% · $105K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

22 people listed on the 990; $352K paid to officers and key staff.

Part VII, Section A · reportable compensation
Executive Dir.
$95,000Pt VII · Sec A
Executive Dir.
$95,000Pt VII · Sec A
President
$46,740Pt VII · Sec A
President
$46,740Pt VII · Sec A
Vice President
$34,125Pt VII · Sec A
Vice President
$34,125Pt VII · Sec A
$0Pt VII · Sec A
Chairman
$0Pt VII · Sec A

Karyn Lynn Knox’s $142K as Executive Director is at the 96th percentile of top reported officer pay among 2094 $100K–1M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 5 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Karyn Lynn Knox$142,500$11,883————
Kelly Benshoof—$117,343————
Kelly J Benshoof——$107,919$98,895$95,000$98,435
Omid Naim——$202$54,041$46,740$92,530
Alexis Naim——$11,193$22,659$34,125$79,510

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes mental well-being and wholeness through education, adaptable programs, and professional collaboration.

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Provided by the organization

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4 programs · $646K · in their own filed words · FY2021
01

La Maida Project Approach to Organizational Transformation

La Maida Project has developed an approach for organizations to achieve optimal mental health and well-being through supporting and sustaining groups as they develop specific values and practices that foster resilience, connection, purpose, and meaning in work and life.

$311Kprogram expense
02

La Maida Project Approach to Organizational Transformation

La Maida Project has developed an approach for organizations to achieve optimal mental health and well-being through supporting and sustaining groups as they develop specific values and practices that foster resilience, connection, purpose, and meaning in work and life.

$311Kprogram expense
03

Public Education and Outreach

La Maida Project is rewriting the story of mental health and well-being by promoting a view of mental health through a trauma-informed, ecological lens. LMPs public awareness efforts serve to educate in simple and clear terms how individuals and organizations can affect changes in the way they live to achieve better health outcomes and a…

$12Kprogram expense
04

Public Education and Outreach

La Maida Project is rewriting the story of mental health and well-being by promoting a view of mental health through a trauma-informed, ecological lens. LMPs public awareness efforts serve to educate in simple and clear terms how individuals and organizations can affect changes in the way they live to achieve better health outcomes and a…

$12Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
The Beulah FundFY2024$200K
Total grants receivedfrom 2 funders$350K

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$476K
Ln 12
Gifts and grantsLn 1h$356K
Fees for servicesLn 2g$120K
Investment incomeLn 3$1
Money outPt IX
$476K
Ln 25
Programscol B$323K
Managementcol C$49K
Fundraisingcol D$105K
Owns and owesPt X
$272K
net assets · Ln 32
Cash and savingsLn 1–2$368K
Total assetsLn 16$378K
LiabilitiesLn 26$107K
PeoplePt VI, VII
22
listed · VII A
PaidVII A6
Voting boardVI 1a10
IndependentVI 1b10
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$356K
Fees for servicesLn 2g$120K
Investment incomeLn 3$1
Total revenueLn 12$476K
Assets in detailPt X, end of year
Cash and savings togetherLn 1–2$368K
Total assetsLn 16$378K
LiabilitiesLn 26$107K
Net assetsLn 32$272K
OperationsPt I, VI
EmployeesI 55
VolunteersI 69
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $521K$519K$3K$369K 990 PDF
FY2024 $591K$615K−$24K$366K 990 PDF
FY2023 $386K$482K−$95K$390K 990 PDF
FY2022 $545K$467K$77K$485K 990 PDF
FY2021 Viewing $476K$476K−$532$272K 990 PDF
FY2020 $642K$437K$205K$272K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2021 990 (1 part)
Part VI · Governance 10 of 10 board members independent, 3 to look at
VI-1a Voting members of the governing body10
VI-1b Independent voting members10
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-2 Family or business relationship among officers or directorsNo
VI-15a Process for setting top official's payYes

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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