Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Feb 2019.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
75 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
10 people listed on the 990; $36K paid to officers and key staff.
Leah Diggle’s $36K as CEO is at the 23rd percentile of top reported officer pay among 2095 $100K–1M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2023 | FY2022 |
|---|---|---|
| Leah Diggle | $35,719 | $64,117 |
| Kellie Marsh | — | $30,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Provides free, 24/7 online emotional support and therapy for adult online media workers.
Questions for Pineapple Support Society
Your first name shows with your question. Pineapple Support Society answers here, for everyone.
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Outreach and Counseling
Providing 24/7 online emotional listening support, free or subsidized professional therapy, counseling, support groups, education and resources for those working within the adult online media entertainment industry.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2023 990, line by line.
Download 990
| Line | Start FY23 | End FY23 |
|---|---|---|
| Cash and savingsLn 1–2 | $190K | $198K |
| Land, buildings, equipmentLn 10c | $2K | $1K |
| Total assetsLn 16 | $230K | $216K |
| LiabilitiesLn 26 | $0 | $13K |
| Net assetsLn 32 | $230K | $203K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic individualsLn 2 | $358K | $358K | ||
| Grants and assistance to foreign recipientsLn 3 | $53K | $53K | ||
| Pay of current officers, directors and key staffLn 5 | $51K | $12K | $20K | $20K |
| Legal feesLn 11b | $300 | $300 | ||
| Accounting feesLn 11c | $1K | $1K | ||
| Advertising and promotionLn 12 | $21K | $21K | ||
| Office expensesLn 13 | $977 | $800 | $177 | |
| Information technologyLn 14 | $2K | $2K | ||
| OccupancyLn 16 | $14K | $14K | ||
| TravelLn 17 | $10K | $20 | $10K | |
| InsuranceLn 23 | $10K | $3K | $3K | $3K |
| All other expensesLn 24e | $44K | $25K | $19K | |
| Total functional expensesLn 25 | $565K | $426K | $52K | $87K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2024 Latest | $683K | $522K | $161K | $362K | 990 PDF |
| FY2023 Viewing | $557K | $565K | −$8K | $203K | 990 PDF |
| FY2022 | $611K | $487K | $124K | $230K | 990 PDF |
| FY2021 | $416K | $386K | $30K | $112K | 990 PDF |
| FY2020 | $377K | $361K | $17K | $74K | 990 PDF |
| FY2019 | $132K | $57K | 990 PDF |
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Schedules filed Part IV
See the full FY2023 990 (6 parts)
Part I · Summary $557,451 revenue, 12 lines filed
Part VI · Governance 10 of 10 board members independent, 1 to look at
Part VIII · Statement of revenue $557,451 across 9 lines filed
Part IX · Statement of functional expenses $565,196 across 12 lines filed
Part X · Balance sheet $216,120 assets, 10 lines filed
Part XI · Reconciliation of net assets $202,702 net assets at year end
Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File
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