Pineapple Support offers 24/7 online emotional listening support, free or subsidized professional therapy, counseling, support groups, education and resources for those working within the adult online media entertainment industry.

501(c)(3) charity; gifts are tax-deductible.
84¢ of each $1 spent went to programs.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX

Before you give

FY2021 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $65K a year · 12% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
84%
of spending
Looks good: 84% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
4 mo
of spending, in cash
Looks good: 3.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $333
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$35K
24% of total assets
Looks good: liabilities are 24% of assets; 50% or less.
Pt X · Ln 26
Independent board members
8
of 8 voting members
Looks good: 8 of 8 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$416K
+10% vs prior year
Spent
$386K
To programs
84%
Net assets
$112K
By yearFY2019–FY2024
Revenue
$416K
FY2021▲ +10%
Tap a bar for its year
Revenue by fiscal year
FY2019$132K
FY2020$377K
FY2021$416K
FY2022$611K
FY2023$557K
FY2024$683K
Expenses
$386K
FY2021▲ +7%
Tap a bar for its year
Expenses by fiscal year
FY2019Not on file
FY2020$361K
FY2021$386K
FY2022$487K
FY2023$565K
FY2024$522K
Net assets
$112K
FY2021▲ +51%
Tap a bar for its year
Net assets by fiscal year
FY2019$57K
FY2020$74K
FY2021$112K
FY2022$230K
FY2023$203K
FY2024$362K

From the FY2021 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2021 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Feb 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

84 cents of each dollar spent went to programs.

Program services 84% · $326K Management & general 10% · $39K Fundraising 5% · $21K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990.

Part VII, Section A · reportable compensation
Vice President
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
Marketing and Website
$0Pt VII · Sec A
$0Pt VII · Sec A
Social Justice Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
Director & Client Support Chair
$0Pt VII · Sec A

Leah Diggle’s $36K as CEO is at the 23rd percentile of top reported officer pay among 2095 $100K–1M mental health nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2023FY2022
Leah Diggle$35,719$64,117
Kellie Marsh—$30,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Pineapple Support Society executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Provides free, 24/7 online emotional support and therapy for adult online media workers.

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Provided by the organization

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1 program · $326K · in their own filed words · FY2021
01

Outreach and Counseling

Providing 24/7 online emotional listening support, free or subsidized professional therapy, counseling, support groups, education and resources for those working within the adult online media entertainment industry.

$326Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2023
Total grants receivedfrom 1 funder$333

By the numbers

The FY2021 990, line by line.

1The main four
Money inPt VIII
$416K
Ln 12
Gifts and grantsLn 1h$416K
Money outPt IX
$386K
Ln 25
Programscol B$326K
Managementcol C$39K
Fundraisingcol D$21K
Owns and owesPt X
$112K
net assets · Ln 32
Cash and savingsLn 1–2$118K
Total assetsLn 16$147K
LiabilitiesLn 26$35K
PeoplePt VI, VII
8
listed · VII A
PaidVII A0
Voting boardVI 1a8
IndependentVI 1b8
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$416K
Government grantsLn 1e$0
Noncash giftsLn 1g$0
Fundraising eventsLn 1c$0
Total revenueLn 12$416K
Assets in detailPt X, end of year
CashLn 1$118K
SavingsLn 2$0
Cash and savings togetherLn 1–2$118K
Land, buildings, equipmentLn 10c$2K
Total assetsLn 16$147K
LiabilitiesLn 26$35K
Net assetsLn 32$112K
OperationsPt I, VI
EmployeesI 50
VolunteersI 67
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY21End FY21
Cash and savingsLn 1–2$71K$118K
Land, buildings, equipmentLn 10c$3K$2K
Total assetsLn 16$74K$147K
LiabilitiesLn 26$0$35K
Net assetsLn 32$74K$112K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$323K$323K
Legal feesLn 11b$2K$2K
Accounting feesLn 11c$2K$2K
Investment management feesLn 11f$0
Other fees for servicesLn 11g$1K$646$647
Advertising and promotionLn 12$8K$8K
Information technologyLn 14$1K$878$440
OccupancyLn 16$5K$5K
TravelLn 17$3K$3K
Conferences, conventions and meetingsLn 19$1K$1K
Depreciation, depletion and amortizationLn 22$577$577
InsuranceLn 23$9K$3K$3K$3K
Other expenses (24a–d)Ln 24$31K$0$25K$6K
Total functional expensesLn 25$386K$326K$39K$21K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $683K$522K$161K$362K 990 PDF
FY2023 $557K$565K−$8K$203K 990 PDF
FY2022 $611K$487K$124K$230K 990 PDF
FY2021 Viewing $416K$386K$30K$112K 990 PDF
FY2020 $377K$361K$17K$74K 990 PDF
FY2019 $132K$57K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2021 990 (6 parts)
Part I · Summary $415,589 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $377,399$415,589
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $377,399$415,589
I-13 Grants and similar amounts paidPrior year $300,581$322,655
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $10,000$0
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $50,307$63,296
I-18 Total expensesPrior year $360,888$385,951
I-19 Revenue less expensesPrior year $16,511$29,638
Part VI · Governance 8 of 8 board members independent, 1 to look at
VI-1a Voting members of the governing body8
VI-1b Independent voting members8
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $415,589 across 9 lines filed
VIII-1a Federated campaigns$0
VIII-1b Membership dues$0
VIII-1c Fundraising events$0
VIII-1d Related organizations$0
VIII-1e Government grants$0
VIII-1f All other contributions, gifts and grants$415,589
VIII-1g Noncash contributions (included above)$0
VIII-1h Total contributions, gifts and grants$415,589
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$415,589
Part IX · Statement of functional expenses $385,951 across 13 lines filed
IX-2 Grants to domestic individualsPrograms $322,655$322,655
IX-11b Legal feesManagement $2,258$2,258
IX-11c Accounting feesManagement $2,100$2,100
IX-11f Investment management fees$0
IX-11g Other fees for servicesManagement $646 · Fundraising $647$1,293
IX-12 Advertising and promotionFundraising $7,653$7,653
IX-14 Information technologyManagement $878 · Fundraising $440$1,318
IX-16 OccupancyManagement $4,769$4,769
IX-17 TravelFundraising $2,571$2,571
IX-19 Conferences, conventions and meetingsFundraising $1,333$1,333
IX-22 Depreciation, depletion and amortizationManagement $577$577
IX-23 InsurancePrograms $2,872 · Management $2,873 · Fundraising $2,873$8,618
IX-24 Other expenses (24a–d)Programs $0 · Management $25,181 · Fundraising $5,625$30,806
IX-25 Total functional expensesPrograms $325,527 · Management $39,282 · Fundraising $21,142$385,951
Part X · Balance sheet $147,062 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $71,015$117,599
X-2 Savings and temporary cash investmentsStart of year $0$0
X-3 Pledges and grants receivableStart of year $0$27,733
X-4 Accounts receivableStart of year $0$0
X-8 Inventories for sale or use$0
X-9 Prepaid expenses and deferred charges$0
X-10c Land, buildings and equipment, netStart of year $2,884$1,730
X-16 Total assetsStart of year $73,899$147,062
X-17 Accounts payable and accrued expenses$35,373
X-26 Total liabilitiesStart of year $0$35,373
X-27 Net assets without donor restrictionsStart of year $72,899$111,689
X-28 Net assets with donor restrictionsStart of year $1,000$0
X-32 Total net assets or fund balancesStart of year $73,899$111,689
X-33 Total liabilities and net assetsStart of year $73,899$147,062
Part XI · Reconciliation of net assets $111,689 net assets at year end
XI-1 Total revenue$415,589
XI-2 Total expenses$385,951
XI-3 Revenue less expenses$29,638
XI-4 Net assets at start of year$73,899
XI-5 Net unrealized gains (losses) on investments$0
XI-6 Donated services and use of facilities$0
XI-7 Investment expenses$0
XI-8 Prior period adjustments$8,152
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$111,689

Form 990 e-file (XML) FY2021 from the IRS · Classification, formation year and address from the IRS Business Master File

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