Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Nov 2018.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
91 cents of each dollar spent went to programs.
Form 990 Part IX, line 25. Every line is in By the numbers.
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Who runs it and what they're paid
7 people listed on the 990; $142K paid to officers and key staff.
Jana Hennig’s $142K as Executive Director is at the 89th percentile of top reported officer pay among 1709 $100K–1M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 1 named individual · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Jana Hennig | $142,060 | $132,000 | $122,003 | $112,000 | $102,000 | $101,000 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Educates and provides market insights to improve West Coast groundfish trade.
Questions for Positively Groundfish
Your first name shows with your question. Positively Groundfish answers here, for everyone.
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1. Educating the public and market participants about West Coast groundfish: a) We produced and published 52 mini-documentaries and cooking demonstration videos that featured a broad variety of participants in the West Cost groundfish fishery including chefs, fishermen, fishmongers, scientists or artists.
3. Provide members with educational programs and pre-competitive forums for discussion: a). In December 2025, we launched a new educational program geared toward startups and small businesses - the Catch+Create Accelerator.
2. Provide market research, analysis and information that assists members with their business: a). We ran a large-scale analysis of retail sales patterns and trends of seafood in the US, across multiple 5 different categories producing >1000 charts. b).
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $208K | $247K |
| InvestmentsLn 11–13 | $0 | $0 |
| Total assetsLn 16 | $208K | $247K |
| LiabilitiesLn 26 | $932 | $300 |
| Net assetsLn 32 | $207K | $247K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $0 | |||
| Grants to domestic individualsLn 2 | $0 | |||
| Grants and assistance to foreign recipientsLn 3 | $0 | |||
| Benefits paid to or for membersLn 4 | $0 | |||
| Pay of current officers, directors and key staffLn 5 | $154K | |||
| Pay of disqualified personsLn 6 | $0 | |||
| Other salaries and wagesLn 7 | $159K | |||
| Pension plan contributionsLn 8 | $0 | |||
| Other employee benefitsLn 9 | $12K | |||
| Payroll taxesLn 10 | $27K | |||
| Management feesLn 11a | $0 | |||
| Legal feesLn 11b | $11K | |||
| Accounting feesLn 11c | $0 | |||
| Lobbying feesLn 11d | $0 | |||
| Professional fundraising feesLn 11e | $0 | |||
| Investment management feesLn 11f | $0 | |||
| Other fees for servicesLn 11g | $34K | |||
| Advertising and promotionLn 12 | $52K | |||
| Office expensesLn 13 | $7K | |||
| Information technologyLn 14 | $0 | |||
| RoyaltiesLn 15 | $0 | |||
| OccupancyLn 16 | $2K | |||
| TravelLn 17 | $25K | |||
| Travel and entertainment for public officialsLn 18 | $0 | |||
| Conferences, conventions and meetingsLn 19 | $4K | |||
| InterestLn 20 | $0 | |||
| Payments to affiliatesLn 21 | $0 | |||
| Depreciation, depletion and amortizationLn 22 | $0 | |||
| InsuranceLn 23 | $3K | |||
| Other expenses (24a–d)Ln 24 | $4K | |||
| All other expensesLn 24e | $9 | |||
| Total functional expensesLn 25 | $494K | $0 | $0 | $0 |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $534K | $494K | $40K | $247K | 990 PDF |
| FY2024 | $321K | $379K | −$58K | $207K | 990 PDF |
| FY2023 | $420K | $230K | $190K | $264K | 990 PDF |
| FY2022 | $220K | $247K | −$28K | $75K | 990 PDF |
| FY2021 | $160K | $184K | −$23K | $102K | 990 PDF |
| FY2020 | $192K | $212K | −$20K | $126K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $534,100 revenue, 12 lines filed
Part VI · Governance 6 of 6 board members independent, no flags
Part VIII · Statement of revenue $534,100 across 14 lines filed
Part IX · Statement of functional expenses $494,057 across 31 lines filed
Part X · Balance sheet $247,093 assets, 23 lines filed
Part XI · Reconciliation of net assets $246,793 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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