End Well Foundation
Transforms end-of-life care into a compassionate, human-centered experience. For fiscal year 2025 it reported $600K in revenue, $1.2M in expenses, and $255K in net assets.Pt I
- Founded
- 2017
- Type
- Public charity (501(c)(3)) · Health Care
- Location
- Healdsburg, CA
- Website
- www.endwellproject.org
- Filings
- 6 on file (2020–2025)
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Summary of the Filing
Identity & Classification
Governance & Policies
Officers, Directors & Key Employees
Tracy Wheeler’s $225K as Executive Director is at the 98th percentile of top reported officer pay among 1966 $100K–1M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Tracy Wheeler | $225,000 | $229,688 | $225,000 | $206,250 |
| Molly Rosenfeld | $171,875 | $109,563 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Where the work happens
When faced with issues of mortality, we often suffer needlessly for a variety of reasons, from cultural and clinical to matters of access. End well brings together a multidisciplinary community that unites design, technology, health, policy and activist initiative to transform how the world thinks about caregiving, grief, illness and the…
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Statement of Revenue
Statement of Functional Expenses
Balance Sheet
Financial Metrics
Same NTEE category, revenue band, and state where available. Descriptive — not a grade.
| Metric | This org | Peer median | Percentile |
|---|---|---|---|
| Program ratio | 84% | — | — |
| Overhead ratio | 6% | — | — |
| Fundraising cost ratio | 29% | — | — |
| Revenue growth | -18% | — | — |
Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.
Grants
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Filings & Schedule Manifest
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Sources
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