Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Feb 2018.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
85 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
3 people listed on the 990.
Tracy Wheeler’s $225K as Executive Director is at the 98th percentile of top reported officer pay among 1980 $100K–1M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 2 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 |
|---|---|---|---|---|
| Tracy Wheeler | $225,000 | $229,688 | $225,000 | $206,250 |
| Molly Rosenfeld | $171,875 | $109,563 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aNo
Programs and updates
Transforms end-of-life care into a compassionate, human-centered experience.
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When faced with issues of mortality, we often suffer needlessly for a variety of reasons, from cultural and clinical to matters of access. End well brings together a multidisciplinary community that unites design, technology, health, policy and activist initiative to transform how the world thinks about caregiving, grief, illness and the…
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Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2020 990, line by line.
Download 990
| Line | Start FY20 | End FY20 |
|---|---|---|
| Cash and savingsLn 1–2 | $171K | $73K |
| Total assetsLn 16 | $171K | $73K |
| LiabilitiesLn 26 | $0 | $0 |
| Net assetsLn 32 | $171K | $73K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Accounting feesLn 11c | $4K | $4K | ||
| Other fees for servicesLn 11g | $252K | $125K | $6K | $122K |
| Advertising and promotionLn 12 | $118K | $118K | ||
| Office expensesLn 13 | $4K | $3K | $890 | |
| TravelLn 17 | $1K | $1K | ||
| Other expenses (24a–d)Ln 24 | $528K | $522K | $2K | $3K |
| Total functional expensesLn 25 | $907K | $769K | $13K | $125K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $600K | $1.2M | −$564K | $255K | 990 PDF |
| FY2024 | $727K | $1.2M | −$480K | $825K | 990 PDF |
| FY2023 | $1.9M | $944K | $956K | $1.3M | 990 PDF |
| FY2022 | $650K | $457K | $193K | $351K | 990 PDF |
| FY2021 | $607K | $521K | $85K | $158K | 990 PDF |
| FY2020 Viewing | $809K | $907K | −$98K | $73K | 990 PDF |
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Schedules filed Part IV
See the full FY2020 990 (4 parts)
Part VIII · Statement of revenue $808,703 across 4 lines filed
Part IX · Statement of functional expenses $906,580 across 6 lines filed
Part X · Balance sheet $73,162 assets, 6 lines filed
Part XI · Reconciliation of net assets $73,162 net assets at year end
Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File
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