Support families during pregnancy crisis

501(c)(3) charity; gifts are tax-deductible.
15¢ of each $1 spent went to programs.
$128K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $68K a year · 8% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
15%
of spending
Concern: 15% of spending went to programs; under 50%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$128K
to officers and key staff · 48% of spending
Concern: pay to officers and key staff is 48% of spending; over 30%.
Pt VII · Sec A
10 mo
of spending, in cash
Looks good: 9.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
1
named funder · $43K
Fine: 1 funder names it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$11K
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 5 voting members
Looks good: 5 of 5 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$373K
Spent
$268K
To programs
15%
Net assets
$208K
By yearFY2020–FY2024
Revenue
$373K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$373K
FY2021$630K
FY2022$880K
FY2023$940K
FY2024$1.4M
Expenses
$268K
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$268K
FY2021$425K
FY2022$849K
FY2023$1.2M
FY2024$1.2M
Net assets
$208K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$208K
FY2021$407K
FY2022$418K
FY2023$172K
FY2024$418K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jun 2019.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

15 cents of each dollar spent went to programs.

Program services 15% · $40K Management & general 84% · $226K Fundraising 1% · $3K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

8 people listed on the 990; $128K paid to officers and key staff.

Part VII, Section A · reportable compensation
$75,625Pt VII · Sec A
Board Chairman
$52,500Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Board Member
$0Pt VII · Sec A
Treasurer
$0Pt VII · Sec A

Kelly Crawford’s $125K as Executive Dir. is at the 38th percentile of top reported officer pay among 3128 $1–10M health care nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 2 named individuals · Part VII

NameFY2024FY2023FY2022FY2020
Kelly Crawford$124,587$107,667$100,000$52,500
Daniel Crawford—$91,708$85,000$75,625

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Helps families facing pregnancy challenges.

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Provided by the organization

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3 programs · $40K · in their own filed words · FY2020
01

Sent keepsake items for families to remember their child

$19Kprogram expense
02

Supported families who have chosen to carry a child with a life limiting diagnosis

$18Kprogram expense
03

On-boarded our first 12 volunteers

$3Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2025
Total grants receivedfrom 1 funder$43K

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$373K
Ln 12
Gifts and grantsLn 1h$373K
Money outPt IX
$268K
Ln 25
Programscol B$40K
Managementcol C$226K
Fundraisingcol D$3K
Owns and owesPt X
$208K
net assets · Ln 32
Cash and savingsLn 1–2$214K
Total assetsLn 16$218K
LiabilitiesLn 26$11K
PeoplePt VI, VII
8
listed · VII A
PaidVII A2
Voting boardVI 1a5
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$373K
Total revenueLn 12$373K
Assets in detailPt X, end of year
CashLn 1$214K
Cash and savings togetherLn 1–2$214K
Total assetsLn 16$218K
LiabilitiesLn 26$11K
Net assetsLn 32$208K
OperationsPt I, VI
EmployeesI 54
VolunteersI 675
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aNo
Whistleblower policyVI 13No
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$103K$214K
Total assetsLn 16$103K$218K
LiabilitiesLn 26$11K$11K
Net assetsLn 32$91K$208K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$33K$33K
Pay of current officers, directors and key staffLn 5$128K$128K
Other salaries and wagesLn 7$26K$26K
Payroll taxesLn 10$21K$21K
Management feesLn 11a$10K$10K
Legal feesLn 11b$3K$3K
Accounting feesLn 11c$4K$4K
Other fees for servicesLn 11g$2K$2K
Advertising and promotionLn 12$12K$12K
Office expensesLn 13$3K$844$2K
Information technologyLn 14$757$757
OccupancyLn 16$8K$8K
TravelLn 17$1K$1K
InsuranceLn 23−$1K−$1K
Other expenses (24a–d)Ln 24$7K$7K
All other expensesLn 24e$11K$5K$3K$3K
Total functional expensesLn 25$268K$40K$226K$3K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $1.4M$1.2M$245K$418K 990 PDF
FY2023 $940K$1.2M−$246K$172K 990 PDF
FY2022 $880K$849K$30K$418K 990 PDF
FY2021 $630K$425K$206K$407K 990 PDF
FY2020 Viewing $373K$268K$105K$208K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2020 990 (6 parts)
Part I · Summary $372,812 revenue, 12 lines filed
I-8 Contributions and grants$372,812
I-9 Program service revenue$0
I-10 Investment income$0
I-11 Other revenue$0
I-12 Total revenue$372,812
I-13 Grants and similar amounts paid$33,438
I-14 Benefits paid to members$0
I-15 Salaries and benefits$174,261
I-16a Professional fundraising fees$0
I-17 Other expenses$60,272
I-18 Total expenses$267,971
I-19 Revenue less expenses$104,841
Part VI · Governance 5 of 5 board members independent, 5 to look at
VI-1a Voting members of the governing body5
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyNo
VI-13 Written whistleblower policyNo
VI-14 Document retention and destruction policyNo
VI-15a Process for setting top official's payNo
Part VIII · Statement of revenue $372,812 across 3 lines filed
VIII-1f All other contributions, gifts and grants$372,812
VIII-1h Total contributions, gifts and grants$372,812
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$372,812
Part IX · Statement of functional expenses $267,971 across 16 lines filed
IX-2 Grants to domestic individualsPrograms $33,438$33,438
IX-5 Pay of current officers, directors and key staffManagement $128,125$128,125
IX-7 Other salaries and wagesManagement $25,550$25,550
IX-10 Payroll taxesManagement $20,586$20,586
IX-11a Management feesManagement $9,601$9,601
IX-11b Legal feesManagement $3,021$3,021
IX-11c Accounting feesManagement $4,021$4,021
IX-11g Other fees for servicesManagement $2,261$2,261
IX-12 Advertising and promotionManagement $11,718$11,718
IX-13 Office expensesPrograms $844 · Management $1,952$2,796
IX-14 Information technologyManagement $757$757
IX-16 OccupancyManagement $8,494$8,494
IX-17 TravelManagement $1,286$1,286
IX-23 InsuranceManagement −$1,127−$1,127
IX-24 Other expenses (24a–d)Management $6,752$6,752
IX-24e All other expensesPrograms $5,422 · Management $2,649 · Fundraising $2,621$10,692
IX-25 Total functional expensesPrograms $39,704 · Management $225,646 · Fundraising $2,621$267,971
Part X · Balance sheet $218,155 assets, 7 lines filed
X-1 Cash, non-interest-bearingStart of year $102,660$213,775
X-14 Intangible assets$4,380
X-16 Total assetsStart of year $102,660$218,155
X-24 Unsecured notes and loans payable$10,547
X-26 Total liabilitiesStart of year $11,201$10,547
X-32 Total net assets or fund balancesStart of year $91,459$207,608
X-33 Total liabilities and net assetsStart of year $102,660$218,155
Part XI · Reconciliation of net assets $207,608 net assets at year end
XI-1 Total revenue$372,812
XI-2 Total expenses$267,971
XI-3 Revenue less expenses$104,841
XI-4 Net assets at start of year$91,459
XI-9 Other changes in net assets$11,308
XI-10 Net assets at end of year$207,608

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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