To promote the Rapid City and black hills area as a visitor destination and promote economic growth to enhance the area for visitors and residents.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
$277K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Pay: Part VII

Before you give

FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $319K a year · 9% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Pay to officers and key staff
$277K
to officers and key staff · 9% of spending
Looks good: pay to officers and key staff is 9% of spending; 15% or less.
Pt VII · Sec A
5 mo
of spending, in cash
Plus $1.6M in investments, Pt X · Ln 11–13
Looks good: 4.7 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$109K
3% of total assets
Looks good: liabilities are 3% of assets; 50% or less.
Pt X · Ln 26
Independent board members
14
of 14 voting members
Looks good: 14 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.5M
+14% vs prior year
Spent
$3.1M
Net assets
$3.4M
By yearFY2020–FY2024
Revenue
$3.5M
FY2023▲ +14%
Tap a bar for its year
Revenue by fiscal year
FY2020$3.5M
FY2021$3.4M
FY2022$3.0M
FY2023$3.5M
FY2024$3.5M
Expenses
$3.1M
FY2023▼ -12%
Tap a bar for its year
Expenses by fiscal year
FY2020$2.5M
FY2021$2.6M
FY2022$3.6M
FY2023$3.1M
FY2024$3.5M
Net assets
$3.4M
FY2023▲ +12%
Tap a bar for its year
Net assets by fiscal year
FY2020$2.1M
FY2021$3.0M
FY2022$3.0M
FY2023$3.4M
FY2024$3.4M

From the FY2023 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Sep 2017.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

16 people listed on the 990; $277K paid to officers and key staff.

Part VII, Section A · reportable compensation
President
$169,497Pt VII · Sec A
Chief Strategy Officer
$107,618Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Vice Chair
$0Pt VII · Sec A

Brook Kaufman’s $227K as President is at the 74th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Brook Kaufman$226,565$169,497$164,083——
Carol Bancroft———$122,927$101,338
Stacie Granum—$107,618$97,009$94,817—
Julie Jensen———$99,007$106,900

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Rapid City executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes the Rapid City and Black Hills area as a visitor destination, boosting economic growth for all.

Questions for Visit Rapid City

Tap to ask. Visit Rapid City sees how many people are interested.

Your first name shows with your question. Visit Rapid City answers here, for everyone.

Provided by the organization

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1 program · in their own filed words · FY2023
01

Facilitates marketing efforts for rapid city & the black hills across state, region, national, & world markets by providing free information to visitors and potential visitors on the area's lodging, dining, events, national and state parks, and monuments and memorials, and by providing free servicing support and sponsorship funding for…

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · this organization's grantmaking
Grants paid · 9 grants · $516K · 2020–2024
Rapid City Sports CommissionSD · FY2023$439,300
South Dakota Department of TourismFY2023$6,000
Lakota Nation InvitationalSD · FY2022$7,600
Lakota Nation InvitationalSD · FY2021$6,000
Central States FairSD · FY2020$11,000
Lakota Nation InvitationalSD · FY2020$9,800

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$3.5M
Ln 12
Fees for servicesLn 2g$3.2M
Gifts and grantsLn 1h$250K
Investment incomeLn 3$46K
Money outPt IX
$3.1M
Ln 25
Owns and owesPt X
$3.4M
net assets · Ln 32
Cash and savingsLn 1–2$1.2M
Total assetsLn 16$3.5M
LiabilitiesLn 26$109K
PeoplePt VI, VII
16
listed · VII A
PaidVII A2
Voting boardVI 1a14
IndependentVI 1b14
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$250K
Government grantsLn 1e$250K
Fees for servicesLn 2g$3.2M
Investment incomeLn 3$46K
Other incomeLn 4–11$121
Total revenueLn 12$3.5M
Assets in detailPt X, end of year
CashLn 1$403K
SavingsLn 2$838K
Cash and savings togetherLn 1–2$1.2M
InvestmentsLn 11–13$1.6M
Land, buildings, equipmentLn 10c$143K
Total assetsLn 16$3.5M
LiabilitiesLn 26$109K
Net assetsLn 32$3.4M
OperationsPt I, VI
EmployeesI 516
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$1.7M$1.2M
InvestmentsLn 11–13$1.0M$1.6M
Land, buildings, equipmentLn 10c$183K$143K
Total assetsLn 16$3.3M$3.5M
LiabilitiesLn 26$235K$109K
Net assetsLn 32$3.0M$3.4M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$467K
Pay of current officers, directors and key staffLn 5$175K
Other salaries and wagesLn 7$608K
Other employee benefitsLn 9$156K
Payroll taxesLn 10$56K
Legal feesLn 11b$24K
Accounting feesLn 11c$78K
Investment management feesLn 11f$7K
Other fees for servicesLn 11g$413K
Advertising and promotionLn 12$653K
Office expensesLn 13$81K
Information technologyLn 14$19K
OccupancyLn 16$53K
TravelLn 17$75K
InterestLn 20$337
Depreciation, depletion and amortizationLn 22$34K
InsuranceLn 23$16K
Other expenses (24a–d)Ln 24$225K
Total functional expensesLn 25$3.1M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $3.5M$3.5M$29K$3.4M 990 PDF
FY2023 Viewing $3.5M$3.1M$320K$3.4M 990 PDF
FY2022 $3.0M$3.6M−$538K$3.0M 990 PDF
FY2021 $3.4M$2.6M$852K$3.0M 990 PDF
FY2020 $3.5M$2.5M$932K$2.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2023 990 (6 parts)
Part I · Summary $3,460,580 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $0$250,000
I-9 Program service revenuePrior year $3,019,032$3,164,868
I-10 Investment incomePrior year $11,668$45,591
I-11 Other revenuePrior year $212$121
I-12 Total revenuePrior year $3,030,912$3,460,580
I-13 Grants and similar amounts paidPrior year $46,978$466,926
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $1,085,140$995,335
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $2,437,134$1,678,559
I-18 Total expensesPrior year $3,569,252$3,140,820
I-19 Revenue less expensesPrior year −$538,340$319,760
Part VI · Governance 14 of 14 board members independent, no flags
VI-1a Voting members of the governing body14
VI-1b Independent voting members14
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $3,460,580 across 5 lines filed
Lines not itemized here account for $121 of total revenue; see the IRS return.
VIII-1e Government grants$250,000
VIII-1h Total contributions, gifts and grants$250,000
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $3,164,868$3,164,868
VIII-3 Investment incomeExcluded from tax $45,591$45,591
VIII-12 Total revenueRelated to mission $3,164,989 · Unrelated business $0 · Excluded from tax $45,591$3,460,580
Part IX · Statement of functional expenses $3,140,820 across 18 lines filed
IX-1 Grants to domestic organizations$466,926
IX-5 Pay of current officers, directors and key staff$174,793
IX-7 Other salaries and wages$608,285
IX-9 Other employee benefits$156,280
IX-10 Payroll taxes$55,977
IX-11b Legal fees$24,163
IX-11c Accounting fees$77,779
IX-11f Investment management fees$6,944
IX-11g Other fees for services$413,327
IX-12 Advertising and promotion$653,366
IX-13 Office expenses$81,075
IX-14 Information technology$18,696
IX-16 Occupancy$53,174
IX-17 Travel$75,161
IX-20 Interest$337
IX-22 Depreciation, depletion and amortization$33,638
IX-23 Insurance$16,204
IX-24 Other expenses (24a–d)$224,695
IX-25 Total functional expenses$3,140,820
Part X · Balance sheet $3,490,186 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $316,967$403,184
X-2 Savings and temporary cash investmentsStart of year $1,350,959$838,147
X-4 Accounts receivableStart of year $384,034$420,250
X-8 Inventories for sale or useStart of year $0$1,931
X-9 Prepaid expenses and deferred chargesStart of year $8,592$116,709
X-10c Land, buildings and equipment, netStart of year $183,226$143,476
X-11 Publicly traded securitiesStart of year $1,008,729$1,566,489
X-16 Total assetsStart of year $3,252,507$3,490,186
X-17 Accounts payable and accrued expensesStart of year $88,879$36,175
X-19 Deferred revenueStart of year $43,900$0
X-26 Total liabilitiesStart of year $235,448$108,984
X-27 Net assets without donor restrictionsStart of year $3,017,059$3,381,202
X-32 Total net assets or fund balancesStart of year $3,017,059$3,381,202
X-33 Total liabilities and net assetsStart of year $3,252,507$3,490,186
Part XI · Reconciliation of net assets $3,381,202 net assets at year end
XI-1 Total revenue$3,460,580
XI-2 Total expenses$3,140,820
XI-3 Revenue less expenses$319,760
XI-4 Net assets at start of year$3,017,059
XI-5 Net unrealized gains (losses) on investments$44,383
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$3,381,202

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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