To promote the Rapid City and black hills area as a visitor destination and promote economic growth to enhance the area for visitors and residents.

501(c)(6) business league; gifts are not tax-deductible as charitable contributions.
$261K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Pay: Part VII

Before you give

FY2022 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(6)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
4 of 5
filings with a surplus
Average surplus $319K a year · 9% of revenue · last 5 filings
Fine: a surplus in 4 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Pay to officers and key staff
$261K
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
6 mo
of spending, in cash
Looks good: 5.6 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Liabilities
$235K
7% of total assets
Looks good: liabilities are 7% of assets; 50% or less.
Pt X · Ln 26
Independent board members
18
of 18 voting members
Looks good: 18 of 18 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$3.0M
-11% vs prior year
Spent
$3.6M
Net assets
$3.0M
By yearFY2020–FY2024
Revenue
$3.0M
FY2022▼ -11%
Tap a bar for its year
Revenue by fiscal year
FY2020$3.5M
FY2021$3.4M
FY2022$3.0M
FY2023$3.5M
FY2024$3.5M
Expenses
$3.6M
FY2022▲ +40%
Tap a bar for its year
Expenses by fiscal year
FY2020$2.5M
FY2021$2.6M
FY2022$3.6M
FY2023$3.1M
FY2024$3.5M
Net assets
$3.0M
FY2022▲ +1%
Tap a bar for its year
Net assets by fiscal year
FY2020$2.1M
FY2021$3.0M
FY2022$3.0M
FY2023$3.4M
FY2024$3.4M

From the FY2022 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2022 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Sep 2017.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Who runs it and what they're paid

18 people listed on the 990; $261K paid to officers and key staff.

Part VII, Section A · reportable compensation
President
$164,083Pt VII · Sec A
Interim Pres. & CEO
$97,009Pt VII · Sec A
Secretary/Treasurer
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Past Chair
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Brook Kaufman’s $227K as President is at the 74th percentile of top reported officer pay among 2832 $1–10M community development nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Brook Kaufman$226,565$169,497$164,083——
Carol Bancroft———$122,927$101,338
Stacie Granum—$107,618$97,009$94,817—
Julie Jensen———$99,007$106,900

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Visit Rapid City executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Promotes the Rapid City and Black Hills area as a visitor destination, boosting economic growth for all.

Questions for Visit Rapid City

Tap to ask. Visit Rapid City sees how many people are interested.

Your first name shows with your question. Visit Rapid City answers here, for everyone.

Provided by the organization

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1 program · in their own filed words · FY2022
01

Facilitates marketing efforts for rapid city & the black hills across state, region, national, & world markets by providing free information to visitors and potential visitors on the area's lodging, dining, events, national and state parks, and monuments and memorials, and by providing free servicing support and sponsorship funding for…

Pt IX · col B

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · this organization's grantmaking
Grants paid · 9 grants · $516K · 2020–2024
Rapid City Sports CommissionSD · FY2023$439,300
South Dakota Department of TourismFY2023$6,000
Lakota Nation InvitationalSD · FY2022$7,600
Lakota Nation InvitationalSD · FY2021$6,000
Central States FairSD · FY2020$11,000
Lakota Nation InvitationalSD · FY2020$9,800

By the numbers

The FY2022 990, line by line.

1The main four
Money inPt VIII
$3.0M
Ln 12
Fees for servicesLn 2g$3.0M
Investment incomeLn 3$12K
Other incomeLn 4–11$212
Money outPt IX
$3.6M
Ln 25
Owns and owesPt X
$3.0M
net assets · Ln 32
Cash and savingsLn 1–2$1.7M
Total assetsLn 16$3.3M
LiabilitiesLn 26$235K
PeoplePt VI, VII
18
listed · VII A
PaidVII A2
Voting boardVI 1a18
IndependentVI 1b18
2In more detail
Revenue in detailPt VIII
Fees for servicesLn 2g$3.0M
Investment incomeLn 3$12K
Other incomeLn 4–11$212
Total revenueLn 12$3.0M
Assets in detailPt X, end of year
CashLn 1$317K
SavingsLn 2$1.4M
Cash and savings togetherLn 1–2$1.7M
InvestmentsLn 11–13$1.0M
Land, buildings, equipmentLn 10c$183K
Total assetsLn 16$3.3M
LiabilitiesLn 26$235K
Net assetsLn 32$3.0M
OperationsPt I, VI
EmployeesI 516
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY22End FY22
Cash and savingsLn 1–2$3.0M$1.7M
InvestmentsLn 11–13$0$1.0M
Land, buildings, equipmentLn 10c$20K$183K
Total assetsLn 16$3.0M$3.3M
LiabilitiesLn 26$9K$235K
Net assetsLn 32$3.0M$3.0M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$47K
Pay of current officers, directors and key staffLn 5$284K
Other salaries and wagesLn 7$589K
Other employee benefitsLn 9$148K
Payroll taxesLn 10$64K
Legal feesLn 11b$43K
Accounting feesLn 11c$80K
Investment management feesLn 11f$2K
Other fees for servicesLn 11g$571K
Advertising and promotionLn 12$1.1M
Office expensesLn 13$49K
Information technologyLn 14$17K
OccupancyLn 16$64K
TravelLn 17$47K
InterestLn 20$5K
Depreciation, depletion and amortizationLn 22$28K
InsuranceLn 23$8K
Other expenses (24a–d)Ln 24$436K
Total functional expensesLn 25$3.6M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $3.5M$3.5M$29K$3.4M 990 PDF
FY2023 $3.5M$3.1M$320K$3.4M 990 PDF
FY2022 Viewing $3.0M$3.6M−$538K$3.0M 990 PDF
FY2021 $3.4M$2.6M$852K$3.0M 990 PDF
FY2020 $3.5M$2.5M$932K$2.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2022 990 (6 parts)
Part I · Summary $3,030,912 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $326,890$0
I-9 Program service revenuePrior year $3,072,131$3,019,032
I-10 Investment incomePrior year $223$11,668
I-11 Other revenuePrior year $9,530$212
I-12 Total revenuePrior year $3,408,774$3,030,912
I-13 Grants and similar amounts paidPrior year $14,250$46,978
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $927,575$1,085,140
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $1,614,942$2,437,134
I-18 Total expensesPrior year $2,556,767$3,569,252
I-19 Revenue less expensesPrior year $852,007−$538,340
Part VI · Governance 18 of 18 board members independent, no flags
VI-1a Voting members of the governing body18
VI-1b Independent voting members18
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $3,030,912 across 3 lines filed
Lines not itemized here account for $212 of total revenue; see the IRS return.
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $3,019,032$3,019,032
VIII-3 Investment incomeExcluded from tax $11,668$11,668
VIII-12 Total revenueRelated to mission $3,019,032 · Unrelated business $0 · Excluded from tax $11,880$3,030,912
Part IX · Statement of functional expenses $3,569,252 across 18 lines filed
IX-1 Grants to domestic organizations$46,978
IX-5 Pay of current officers, directors and key staff$283,969
IX-7 Other salaries and wages$589,286
IX-9 Other employee benefits$148,347
IX-10 Payroll taxes$63,538
IX-11b Legal fees$42,589
IX-11c Accounting fees$79,674
IX-11f Investment management fees$2,251
IX-11g Other fees for services$570,940
IX-12 Advertising and promotion$1,086,522
IX-13 Office expenses$48,916
IX-14 Information technology$17,274
IX-16 Occupancy$64,378
IX-17 Travel$47,472
IX-20 Interest$5,000
IX-22 Depreciation, depletion and amortization$27,954
IX-23 Insurance$8,470
IX-24 Other expenses (24a–d)$435,694
IX-25 Total functional expenses$3,569,252
Part X · Balance sheet $3,252,507 assets, 14 lines filed
X-1 Cash, non-interest-bearingStart of year $378,526$316,967
X-2 Savings and temporary cash investmentsStart of year $2,591,769$1,350,959
X-4 Accounts receivableStart of year $0$384,034
X-8 Inventories for sale or useStart of year $1,319$0
X-9 Prepaid expenses and deferred chargesStart of year $0$8,592
X-10c Land, buildings and equipment, netStart of year $20,339$183,226
X-11 Publicly traded securitiesStart of year $0$1,008,729
X-16 Total assetsStart of year $2,991,953$3,252,507
X-17 Accounts payable and accrued expensesStart of year $8,802$88,879
X-19 Deferred revenueStart of year $0$43,900
X-26 Total liabilitiesStart of year $8,802$235,448
X-27 Net assets without donor restrictionsStart of year $2,983,151$3,017,059
X-32 Total net assets or fund balancesStart of year $2,983,151$3,017,059
X-33 Total liabilities and net assetsStart of year $2,991,953$3,252,507
Part XI · Reconciliation of net assets $3,017,059 net assets at year end
XI-1 Total revenue$3,030,912
XI-2 Total expenses$3,569,252
XI-3 Revenue less expenses−$538,340
XI-4 Net assets at start of year$2,983,151
XI-5 Net unrealized gains (losses) on investments$8,674
XI-8 Prior period adjustments$563,574
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$3,017,059

Form 990 e-file (XML) FY2022 from the IRS · Classification, formation year and address from the IRS Business Master File

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