To educate and inspire people to choose kindness.

501(c)(3) charity; gifts are tax-deductible.
72¢ of each $1 spent went to programs.
$74K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
1 of 5
filings with a surplus
Average surplus $5K a year · under 1% of revenue · last 5 filings
Worth a look: a surplus in 1 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
72%
of spending
Fine: 72% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$74K
to officers and key staff · 20% of spending
Fine: pay to officers and key staff is 20% of spending; 15% to 20%.
Pt VII · Sec A
6 mo
of spending, in cash
Looks good: 6.1 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
6
named funders · $723K
Looks good: 6 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$20K
8% of total assets
Looks good: liabilities are 8% of assets; 50% or less.
Pt X · Ln 26
Independent board members
5
of 6 voting members
Looks good: 5 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$108K
Spent
$371K
To programs
72%
Net assets
$220K
By yearFY2020–FY2024
Revenue
$108K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$108K
FY2021$1.4M
FY2022$750K
FY2023$815K
FY2024$353K
Expenses
$371K
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$371K
FY2021$564K
FY2022$865K
FY2023$1.1M
FY2024$518K
Net assets
$220K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$220K
FY2021$1.0M
FY2022$909K
FY2023$659K
FY2024$495K

From the FY2020 Form 990 · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2024) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Nov 2016.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

72 cents of each dollar spent went to programs.

Program services 72% · $268K Management & general 21% · $79K Fundraising 6% · $24K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

6 people listed on the 990; $74K paid to officers and key staff.

Part VII, Section A · reportable compensation
$73,675Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Board Chair
$0Pt VII · Sec A
$0Pt VII · Sec A

Jaclyn Lindsey’s $181K as CEO is at the 99th percentile of top reported officer pay among 2168 $100K–1M human services nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 1 named individual · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Jaclyn Lindsey$181,046$167,315$152,800$110,008$73,675

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Inspires people to choose kindness through education.

Questions for Kindness Org INC

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Provided by the organization

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1 program · $268K · in their own filed words · FY2020
01

KINDNESS.ORG conducts academic research and experiments to better understand the causes and consequences of kindness. We take our learnings and turn them into action-based programs and products that can be used around the world in classrooms, communities and workplaces.

$268Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 6 funders →
Grants paid · 1 grant · $5K · 2023–2023
Unitemized GrantFY2023$5,009

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$108K
Ln 12
Gifts and grantsLn 1h$108K
Money outPt IX
$371K
Ln 25
Programscol B$268K
Managementcol C$79K
Fundraisingcol D$24K
Owns and owesPt X
$220K
net assets · Ln 32
Cash and savingsLn 1–2$190K
Total assetsLn 16$240K
LiabilitiesLn 26$20K
PeoplePt VI, VII
6
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b5
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$108K
Total revenueLn 12$108K
Assets in detailPt X, end of year
CashLn 1$190K
Cash and savings togetherLn 1–2$190K
Land, buildings, equipmentLn 10c$41K
Other assetsLn 15$0
Total assetsLn 16$240K
LiabilitiesLn 26$20K
Net assetsLn 32$220K
OperationsPt I, VI
EmployeesI 50
VolunteersI 62
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$86K$190K
Land, buildings, equipmentLn 10c$33K$41K
Total assetsLn 16$509K$240K
LiabilitiesLn 26$25K$20K
Net assetsLn 32$484K$220K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Pay of current officers, directors and key staffLn 5$74K$52K$15K$7K
Other salaries and wagesLn 7$50K$43K$7K
Other employee benefitsLn 9$2K$1K$267$92
Payroll taxesLn 10$10K$7K$2K$562
Legal feesLn 11b$1K$500$750
Accounting feesLn 11c$45K$45K
Other fees for servicesLn 11g$55K$53K$150$2K
Office expensesLn 13$7K$2K$5K$155
Information technologyLn 14$9K$7K$1K
OccupancyLn 16$10K$9K$1K$457
TravelLn 17$4K$2K$353$1K
Depreciation, depletion and amortizationLn 22$23K$23K
InsuranceLn 23$2K$2K
Other expenses (24a–d)Ln 24$80K$69K$161$11K
Total functional expensesLn 25$371K$268K$79K$24K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest $353K$518K−$165K$495K 990 PDF
FY2023 $815K$1.1M−$236K$659K 990 PDF
FY2022 $750K$865K−$115K$909K 990 PDF
FY2021 $1.4M$564K$804K$1.0M 990 PDF
FY2020 Viewing $108K$371K−$264K$220K 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2020 990 (6 parts)
Part I · Summary $107,633 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $587,366$107,633
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $587,366$107,633
I-13 Grants and similar amounts paidPrior year $0$0
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $443,634$134,840
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $345,774$236,652
I-18 Total expensesPrior year $789,408$371,492
I-19 Revenue less expensesPrior year −$202,042−$263,859
Part VI · Governance 5 of 6 board members independent, no flags
VI-1a Voting members of the governing body6
VI-1b Independent voting members5
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $107,633 across 3 lines filed
VIII-1f All other contributions, gifts and grants$107,633
VIII-1h Total contributions, gifts and grants$107,633
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$107,633
Part IX · Statement of functional expenses $371,492 across 14 lines filed
IX-5 Pay of current officers, directors and key staffPrograms $51,573 · Management $14,735 · Fundraising $7,368$73,676
IX-7 Other salaries and wagesPrograms $43,367 · Management $6,549$49,916
IX-9 Other employee benefitsPrograms $1,219 · Management $267 · Fundraising $92$1,578
IX-10 Payroll taxesPrograms $7,473 · Management $1,635 · Fundraising $562$9,670
IX-11b Legal feesPrograms $500 · Management $750$1,250
IX-11c Accounting feesManagement $45,214$45,214
IX-11g Other fees for servicesPrograms $52,689 · Management $150 · Fundraising $2,475$55,314
IX-13 Office expensesPrograms $1,765 · Management $5,258 · Fundraising $155$7,178
IX-14 Information technologyPrograms $7,246 · Management $1,458$8,704
IX-16 OccupancyPrograms $8,871 · Management $1,171 · Fundraising $457$10,499
IX-17 TravelPrograms $2,077 · Management $353 · Fundraising $1,496$3,926
IX-22 Depreciation, depletion and amortizationPrograms $22,586$22,586
IX-23 InsuranceManagement $1,572$1,572
IX-24 Other expenses (24a–d)Programs $68,942 · Management $161 · Fundraising $11,306$80,409
IX-25 Total functional expensesPrograms $268,308 · Management $79,273 · Fundraising $23,911$371,492
Part X · Balance sheet $239,612 assets, 13 lines filed
X-1 Cash, non-interest-bearingStart of year $85,654$189,806
X-3 Pledges and grants receivableStart of year $384,978$0
X-4 Accounts receivable$8,696
X-9 Prepaid expenses and deferred chargesStart of year $1,993$471
X-10c Land, buildings and equipment, netStart of year $32,735$40,639
X-15 Other assetsStart of year $4,050$0
X-16 Total assetsStart of year $509,410$239,612
X-17 Accounts payable and accrued expensesStart of year $25,465$19,526
X-26 Total liabilitiesStart of year $25,465$19,526
X-27 Net assets without donor restrictionsStart of year $283,945$210,086
X-28 Net assets with donor restrictionsStart of year $200,000$10,000
X-32 Total net assets or fund balancesStart of year $483,945$220,086
X-33 Total liabilities and net assetsStart of year $509,410$239,612
Part XI · Reconciliation of net assets $220,086 net assets at year end
XI-1 Total revenue$107,633
XI-2 Total expenses$371,492
XI-3 Revenue less expenses−$263,859
XI-4 Net assets at start of year$483,945
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$220,086

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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