Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Jul 2001.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
80 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
12 people listed on the 990; $340K paid to officers and key staff.
Mark Sampson’s $114K as Co CEO is at the 88th percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 3 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Mark Sampson | $114,119 | — | — | — | — | — |
| Shannon Hopkins | $113,913 | $105,579 | $100,932 | $90,762 | $86,747 | $84,985 |
| Mark Elsdon | $112,191 | $70,347 | $60,691 | $56,726 | $54,217 | $48,633 |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2No
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Empowers social impact leaders and organizations to create positive change globally.
Questions for Rootedgood
Your first name shows with your question. Rootedgood answers here, for everyone.
Know this org? Add your story
Helped churches develop and launch social enterprises using their buildings and property in order to serve their communities. Created new tools for congregations to align money and mission and manage property. Provided collaborative consulting with organizations that serve churches and faith leaders.
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2025 990, line by line.
Download 990
| Line | Start FY25 | End FY25 |
|---|---|---|
| Cash and savingsLn 1–2 | $322K | $425K |
| Total assetsLn 16 | $950K | $1.2M |
| LiabilitiesLn 26 | $23K | $297K |
| Net assetsLn 32 | $927K | $928K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Other salaries and wagesLn 7 | $451K | $361K | $56K | $34K |
| Other employee benefitsLn 9 | $76K | $61K | $10K | $6K |
| Payroll taxesLn 10 | $37K | $29K | $5K | $3K |
| Management feesLn 11a | $33K | $27K | $5K | $875 |
| Accounting feesLn 11c | $12K | $12K | ||
| Advertising and promotionLn 12 | $24K | $24K | ||
| Office expensesLn 13 | $53K | $38K | $14K | |
| Information technologyLn 14 | $117 | $117 | ||
| TravelLn 17 | $36K | $36K | ||
| Conferences, conventions and meetingsLn 19 | $166K | $147K | $18K | |
| InsuranceLn 23 | $6K | $6K | ||
| Other expenses (24a–d)Ln 24 | $85K | $84K | $344 | |
| All other expensesLn 24e | −$874 | −$874 | ||
| Total functional expensesLn 25 | $977K | $784K | $150K | $43K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest Viewing | $978K | $977K | $680 | $928K | 990 PDF |
| FY2024 | $677K | $689K | −$12K | $927K | 990 PDF |
| FY2023 | $1.2M | $601K | $565K | $939K | 990 PDF |
| FY2022 | $310K | $629K | −$319K | $374K | 990 PDF |
| FY2021 | $179K | $387K | −$207K | $693K | 990 PDF |
| FY2020 | $125K | $473K | −$348K | $900K | 990 PDF |
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Schedules filed Part IV
See the full FY2025 990 (6 parts)
Part I · Summary $978,153 revenue, 12 lines filed
Part VI · Governance 9 of 9 board members independent, no flags
Part VIII · Statement of revenue $978,153 across 6 lines filed
Part IX · Statement of functional expenses $977,473 across 13 lines filed
Part X · Balance sheet $1,225,379 assets, 16 lines filed
Part XI · Reconciliation of net assets $928,043 net assets at year end
Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File
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