Rootedgood FY2024 filing

Austin, TX · Public charity (501(c)(3)) · Since 2000 · Education

✓ Tax-deductible
Revenue
$677K
-42% vs prior year
Spent
$689K
To programs
73%
Net assets
$927K
By yearFY2020–FY2025
Revenue
$677K
FY2024▼ -42%
Revenue by fiscal year
FY2020$125K
FY2021$179K
FY2022$310K
FY2023$1.2M
FY2024$677K
FY2025$978K
Expenses
$689K
FY2024▲ +15%
Expenses by fiscal year
FY2020$473K
FY2021$387K
FY2022$629K
FY2023$601K
FY2024$689K
FY2025$977K
Net assets
$927K
FY2024▼ -1%
Net assets by fiscal year
FY2020$900K
FY2021$693K
FY2022$374K
FY2023$939K
FY2024$927K
FY2025$928K

From the FY2024 Form 990 · see the original

You’re viewing the FY2024 filing — not the latest on file. See the latest (FY2025) →

Status and standing

Is it real, and can you give to it?

Tax-deductible?
Yes
Per the IRS master file.
Can I give now?
No revocation on IRS record
Not on the IRS revocation list.
Filing up to date?
Yes — filed FY2025
Legal name (IRS)Hdr · item CRootedgood
EINHdr · item D74-3004446
Exempt statusHdr · item I501(c)(3) · active
Ruling yearIRS BMFJul 2001
Year of formationHdr · item L2000
Latest filingForm 990FY2025 · Form 990
Principal addressHdr · item CAustin, TX
NTEE classificationIRS BMFEducation (B92)
WebsiteHdr · item Jwww.rootedgood.org

Where the money goes

What each dollar paid for.

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.73 Management & general $0.21 Fundraising $0.05
Program services73%$505K
Management & general21%$147K
Fundraising5%$37K
Total functional expensesLn 25$689K

Financial health

Is it on solid ground?

Program efficiency
73%
of spending reaches programs
Operating runway
5.6mo
months of highly liquid reserves at operating expense rate
Surplus margin
-2%
revenue over expenses, this year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Total assets
$950K
FY2024▼ -1%
Total assets by fiscal year
FY2020$903K
FY2021$705K
FY2022$397K
FY2023$962K
FY2024$950K
FY2025$1.2M
Total liabilities
$23K
FY2024+0.2%
Total liabilities by fiscal year
FY2020$3K
FY2021$12K
FY2022$23K
FY2023$23K
FY2024$23K
FY2025$297K
Revenue less expensesPt I · Ln 19−$12K
Total assetsPt X · Ln 16$950K
Program-expense ratioPt IX · col B73%
Voting members of governing bodyPt I · Ln 39
Independent voting membersPt I · Ln 49

Balance Sheet

Part X · end of year
CashLn 1$322K
Total assetsLn 16$950K
Total liabilitiesLn 26$23K
Total net assetsLn 32$927K
Months of cash on handcomputed5.6

Statement of Revenue

Part VIII
Program service revenue$437K · 65%
Contributions & grants$204K · 30%
Investment income$35K · 5%
Program service revenue65%$437K
Contributions & grants30%$204K
Investment income5%$35K
Other revenue$1K
Total revenueLn 12$677K

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $322K · Operating expenses/yr $689K
5.6 months
Where the money goes
Program services
Program services $505K · Total expenses $689K
73%
Management & General
Management & general $147K · Total expenses $689K
21%
Fundraising
Fundraising $37K · Total expenses $689K
5%
Cost to raise $1
Fundraising expense (3-yr avg) $47K · Solicited contributions (3-yr avg) $418K
$0.11 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $204K · Total revenue $677K
30%
Government reliance
Government grants — · Total revenue $677K
—
Earned-income share
Program service revenue $437K · Total revenue $677K
65%
Investment reliance
Investment income $35K · Total revenue $677K
+5%
Program self-sufficiency
Program service revenue $437K · Total expenses $689K
63%
Growth & trend
Revenue growth (YoY)
This year $677K · Prior year $1.2M
-42%
Revenue CAGR
FY2020 $125K · FY2024 $677K
+52%
Net-asset trend (YoY)
End of year $927K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $677K · Expenses $689K
-2%
Liabilities-to-Assets
Total liabilities — · Total assets $950K
—
Net-asset ratio
Net assets $927K · Total assets $950K
98%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $950K
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Shannon Hopkins · Reported title PRESIDENT · Highest reported compensation $106K · Total expenses $689K
15%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $488K · Total expenses $689K
71%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 73%——
Overhead ratio 21%——
Fundraising cost ratio 18%——
Revenue growth -42%——
Accounting fee ratio 2%——

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Leadership and pay

Who runs it, and what are they paid?

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
$105,579Pt VII · Sec A
Treasurer/Se
$70,347Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Mark Sampson’s $114K as Co CEO is at the 88th percentile of top reported officer pay among 1613 $100K–1M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Mark Sampson$114,119—————
Shannon Hopkins$113,913$105,579$100,932$90,762$86,747$84,985
Mark Elsdon$112,191$70,347$60,691$56,726$54,217$48,633

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Rootedgood executive salaries →

Are you one of these people? Claim this org to confirm your role

Governance & Policies

Part VI
  • 9Voting board membersPt VI · Ln 1a
  • 9Independent board membersPt VI · Ln 1b
  • Conflict-of-interest policyPt VI · Ln 12aYes
  • Whistleblower policyPt VI · Ln 13Yes
  • Document retention policyPt VI · Ln 14Yes
  • Top official’s pay independently reviewedPt VI · Ln 15aYes
  • Family or business ties among leadersPt VI · Ln 2No

Mission and programs

What it does.

Empowers social impact leaders and organizations to create positive change globally.

Provided by the organization

This section is blank until Rootedgood claims this page.

Know this organization? Claim it to add your story

Mission & Programs · Part III

Where the work happens

1 program service account for $505K of program spending, described in the organization's own filed words · FY2024.
01

Helped churches develop and launch social enterprises using their buildings and property in order to serve their communities. Created new tools for congregations to align money and mission and manage property. Provided collaborative consulting with organizations that serve churches and faith leaders.

$505Kprogram expense

Run this program? Claim this org to tell your story

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · funders on record
Grants received · FY2024
Total grants receivedfrom 1 funder$150K

Filing history

Every return on file.

YearRevenueExpensesChangeFiling
FY2025 Latest $978K$977K+44% 990 PDF
FY2024 Viewing $677K$689K-42% 990 PDF
FY2023 $1.2M$601K+276% 990 PDF
FY2022 $310K$629K+73% 990 PDF
FY2021 $179K$387K+43% 990 PDF
FY2020 $125K$473K 990 PDF

Want to add your own materials alongside these filings? Claim this org

Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash

Not shown yet: ratings, outcomes, and peer benchmarks. A Form 990 doesn’t report them.

Similar organizations you could support

Closest in mission — by what they do
See all organizations like Rootedgood →

Run this organization? Claim this page

Compare

Search another nonprofit to view revenue, expenses, assets, key metrics, and leaders side by side

Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
Names, privacy, and removal requests More

The names, titles, and compensation shown on this page are reproduced from IRS Form 990 filings, which are public records.

Philanthropy.org does not alter the content of those filings. All information appears exactly as reported by the filing organization for the tax year shown.

We publish only information contained in the public IRS filing — and less than the filing contains. Our profile pages do not display street addresses, telephone numbers, personal email addresses, or other personal contact information, even where the filing includes them.

Many people share the same name. A name shown on this page reflects only what one organization reported in one IRS filing for one tax year. It should not be interpreted as identifying any other individual with the same or a similar name.

If you are no longer affiliated with the organization, your name will generally stop appearing in future IRS filings once the organization no longer reports you. Pages for tax years in which you were reported remain published because those filings remain part of the public record.

Philanthropy.org does not alter or remove IRS filing records. Removing a page from this website would not remove the underlying IRS filing, which remains publicly available from the IRS and other publishers of the same information.

If you believe the IRS filing itself is inaccurate, corrections must be made by the filing organization or the IRS directly.

If you ARE the filing organization, claim this org and add context

Made it to the end? Claim this organization

Keep this kind of thing free
Keep public charity data easy to read.

Free to the public, because obviously. Like this? Pay it forward. Don't like this? Help us get better.

Card, Apple Pay or Google Pay through Stripe. One time.
Keep this kind of thing free
Keep public charity data easy to read.

Free to the public, because obviously. Like this? Pay it forward. Don't like this? Help us get better.

Card, Apple Pay or Google Pay through Stripe. One time.

All figures are derived from public IRS Form 990 filings and are presented without evaluation of any organization. philanthropy.org does not rate, score, or rank organizations, including the peer-cohort and compensation comparisons above.