Primary Information INC EIN 68-0655296

Primary Information INC

EIN  68-0655296 Public charity (501(c)(3)) Brooklyn, NY Founded 2007
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Size
$100K–1M
What they do
Publishes affordable artists' books and writings, making art accessible globally.
Leadership
Matthew Walker · Executive Director · $85K
Money in and out
$904K revenue, $531K expenses
Bottom line
83% program efficiency

Publishes affordable artists' books and writings, making art accessible globally. For fiscal year 2024 it reported $904K in revenue, $531K in expenses, and $585K in net assets.Pt I

Where the money goes · FY2024
Total revenue
$904K
Pt VIII · Ln 12
Total expenses
$531K
Pt IX · Ln 25
Net assets
$585K
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $373K
Where spending went · Part IX cols B–D
Program services $0.83 Management & general $0.11 Fundraising $0.06
Program efficiency
83%
of spending reaches programs▲ +9% vs prior filing year
Operating runway
7.4mo
months of highly liquid reserves at operating expense rate▲ +185% vs prior filing year
Surplus margin
+41%
revenue over expenses, this year▲ +517% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Revenue
$904K
FY2024▲ +106%
Expenses
$531K
FY2024▲ +10%
Total assets
$912K
FY2024▲ +98%
Total liabilities
$327K
FY2024▲ +32%
Total revenue
$904K
Pt VIII · Ln 12
Total expenses
$531K
Pt IX · Ln 25
Net assets
$585K
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$373K
Total assetsPt X · Ln 16$912K
Program-expense ratioPt IX · col B83%
Voting members of governing bodyPt I · Ln 311
Independent voting membersPt I · Ln 410
Mission & Programs · Part III

Where the work happens

1 program service account for $443K of program spending, described in the organization's own filed words · FY2024.
01

In FY25, Primary Information advanced its mission through the publication of 6 books:- Linda Goode Bryant and Marcy S. Philips's "Contextures." Published in an edition of 3,500.- Mary Ellen Solt's "The Collected Poems of Mary Ellen Solt." Published in an edition of 3,000.- N. H.

$443Kprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CPrimary Information INC
EINHdr · item D68-0655296
Principal addressHdr · item CBrooklyn, NY
WebsiteHdr · item Jwww.primaryinformation.org
Year of formationHdr · item L2007
State of legal domicileHdr · item MNY
Exempt statusHdr · item I501(c)(3) · active
NTEE classificationIRS BMFArts & Culture (A33)
Ruling yearIRS BMFDec 2008

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a11
Independent voting membersPt VI · Ln 1b10
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
Executive Director
$84,760Pt VII · Sec A
Director
$67,808Pt VII · Sec A
$0Pt VII · Sec A
Vice President
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Secretary
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A

Matthew Walker’s $85K as Executive Director is at the 79th percentile of top reported officer pay among 2213 $100K–1M arts & culture nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2024FY2024FY2023FY2022FY2021FY2020
Matthew Walker$84,760$80,600$76,500$73,141$55,000$57,482
James Hoff$67,808$64,480$61,200$60,641$46,667$45,208
Miriam Katzeff$9,375

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Statement of Revenue

Part VIII
Contributions & grants$867K · 96%
Other revenue$36K · 4%
Contributions & grants96%$867K
Other revenue4%$36K
Investment income$340
— government grantsLn 1e$118K
Total revenueLn 12$904K

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.83 Management & general $0.11 Fundraising $0.06
Program services83%$443K
Management & general11%$58K
Fundraising6%$30K
Total functional expensesLn 25$531K

Balance Sheet

Part X · end of year
CashLn 1$321K
Total assetsLn 16$912K
Total liabilitiesLn 26$327K
Total net assetsLn 32$585K
Months of cash on handcomputed7.3

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $321K · Operating expenses (Pt IX) $531K · Less non-cash grants $10K · Cash operating expenses/yr $521K
7.4 months
Where the money goes
Program services
Program services $443K · Total expenses $531K
83%
Management & General
Management & general $58K · Total expenses $531K
11%
Fundraising
Fundraising $30K · Total expenses $531K
6%
Cost to raise $1
Fundraising expense (3-yr avg) $23K · Solicited contributions (3-yr avg) $448K
$0.05 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $867K · Total revenue $904K
96%
Government reliance
Government grants $118K · Total revenue $904K
13%
Earned-income share
Program service revenue $0 · Total revenue $904K
0%
Investment reliance
Investment income $340 · Total revenue $904K
0%
Program self-sufficiency
Program service revenue $0 · Total expenses $531K
0%
Growth & trend
Revenue growth (YoY)
This year $904K · Prior year $439K
+106%
Revenue CAGR
FY2019 $384K · FY2024 $904K
+19%
Net-asset trend (YoY)
End of year $585K · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $904K · Expenses $531K
+41%
Liabilities-to-Assets
Total liabilities — · Total assets $912K
Net-asset ratio
Net assets $585K · Total assets $912K
64%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) $0 · Other securities (Pt X, ln 12) $0 · Total assets (Pt X, ln 16) $912K
0%
People & payroll
Highest Reported Total Compensation
Individual Matthew Walker · Reported title Executive Director · Highest reported compensation $85K · Total expenses $531K
16%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $302K · Total expenses $531K
57%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 83%
Overhead ratio 11%
Fundraising cost ratio 3%
Revenue growth 106%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · funders on record
Grants received · FY2024
See all 10 funders →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024$439K revenue · ⤓ 990 PDF
FY2023$530K revenue · ⤓ 990 PDF
FY2022$409K revenue · ⤓ 990 PDF
FY2021$324K revenue · ⤓ 990 PDF
FY2020$384K revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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