Priorities USA

Not tax-deductible

Washington, DC501(c)(4)Since 2015Civil Rights & Advocacy EIN 47-4596232Revenue $26.5M in FY2024

On file with the IRSpriorities.org611 Pennsylvania Ave Se Num 143, 20003-4303 · Washington, DCTax-exempt since Jul 2017

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See part III, line 1.

501(c)(4) social-welfare organization; gifts are not tax-deductible as charitable contributions.
94¢ of each $1 spent went to programs.
$1.8M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2024 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(4)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
No
Donations are not tax-deductible
Worth a look: the IRS does not list gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2024
latest Form 990
Looks good: the latest return is for FY2024, 2 tax years back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 5
filings with a surplus
Average deficit $1.5M a year · 5% of revenue · last 5 filings
Worth a look: a surplus in 3 of the last 5 filings.
Pt I · Ln 19 · 5 filings
Spent on programs
94%
of spending
Looks good: 94% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.8M
to officers and key staff · 7% of spending
Looks good: pay to officers and key staff is 7% of spending; 15% or less.
Pt VII · Sec A
<1 mo
of spending, in cash
Worth a look: 0.9 months of spending in cash; under 1.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
6
named funders · $15.1M
Looks good: 6 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$259K
13% of total assets
Looks good: liabilities are 13% of assets; 50% or less.
Pt X · Ln 26
Independent board members
4
of 4 voting members
Looks good: 4 of 4 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$26.5M
+145% vs prior year
Spent
$26.4M
To programs
94%
Net assets
$1.8M
By yearFY2020–FY2024
Revenue
$26.5M
FY2024▲ +145%
Tap a bar for its year
Revenue by fiscal year
FY2020$66.6M
FY2021$14.2M
FY2022$27.4M
FY2023$10.8M
FY2024$26.5M
Expenses
$26.4M
FY2024▲ +147%
Tap a bar for its year
Expenses by fiscal year
FY2020$71.0M
FY2021$13.3M
FY2022$31.5M
FY2023$10.7M
FY2024$26.4M
Net assets
$1.8M
FY2024▲ +7%
Tap a bar for its year
Net assets by fiscal year
FY2020$4.7M
FY2021$5.6M
FY2022$1.5M
FY2023$1.7M
FY2024$1.8M

From the FY2024 Form 990 · figures checked against the IRS filing · see the original

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Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2024. IRS ruling in Jul 2017.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

94 cents of each dollar spent went to programs.

Program services 94% · $24.9M Management & general 3% · $813K Fundraising 2% · $639K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

15 people listed on the 990; $1.8M paid to officers and key staff.

Part VII, Section A · reportable compensation
President (see Sched O)
$331,020Pt VII · Sec A
Sen. Advisor, (see Sched O)
$321,289Pt VII · Sec A
Deputy Executive Director
$251,020Pt VII · Sec A
Managing Director of Paid Media
$201,020Pt VII · Sec A
Treasurer (see Sched O)
$201,020Pt VII · Sec A
Creative Director
$171,020Pt VII · Sec A
Analytics Director
$171,020Pt VII · Sec A
Political Director
$166,497Pt VII · Sec A

Danielle Butterfield’s $331K as President (see Sched O) is at the 71st percentile of top reported officer pay among 129 $10–100M civil rights & advocacy nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Patrick McHugh————$400,000
Guy Cecil—$315,505$294,386$244,726$350,000
Danielle Butterfield$331,020$317,687$276,020$240,368$200,000
Guy Cecil - Dir Until 624$321,289————
Nick Ahamed$251,020$236,853———
Jacqueline Grimsley$201,020$194,353$177,020$103,928—
Ryanne Brown$201,020$194,353$177,020——
Jennifer Stowe————$200,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Priorities USA executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aNo

Programs and updates

Litigates and supports programs to ensure all citizens have access to the democratic voting process.

Questions for Priorities USA

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Provided by the organization

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2 programs · $24.9M · in their own filed words · FY2024
01

Digital mediapriorities usa mobilized americans on the issues that impact their lives through our long-term research, digital, and communications programs. We conducted research on how best to reach people most impacted by policy decisions, and ran innovative digital communications programs.

$20.4Mprogram expense
02

Voting rightspriorities usa worked to ensure that the democratic process is accessible to every citizen. We pursued this effort by focusing on two main areas we felt were most vital to this mission.

$4.5Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
EquislabsFY2024$140K
Total grants receivedfrom 6 funders$15.1M
See all 6 funders →
Grants paid · 35 grants · $28.3M · 2020–2024
Strategic Victory Fund Ie PacFY2024$190,000
Western Native Voice INCMT · FY2024$20,000
Pennsylvania Stands Up INCPA · FY2024$20,000
North FundDC · FY2024$20,000
America VotesDC · FY2024$20,000
North Dakota Native VoteFY2024$15,000
We Are Down HomeNC · FY2024$10,000
NM Native VoteNM · FY2024$10,000
America's Future Fund Action FundFY2024$10,000
Care in Action INCNY · FY2022$130,000
Rise Action FundCA · FY2022$30,000
One Apia NevadaNV · FY2022$20,000
Progress Georgia INCGA · FY2022$15,000
America VotesDC · FY2022$10,000
Priorities USA ActionFY2021$3,127,477
Faith ForwardDC · FY2021$75,000
Priorities USA ActionFY2020$17,700,000
See all 35 grants →

By the numbers

The FY2024 990, line by line.

1The main four
Money inPt VIII
$26.5M
Ln 12
Gifts and grantsLn 1h$26.0M
Fees for servicesLn 2g$419K
Investment incomeLn 3$30K
Money outPt IX
$26.4M
Ln 25
Programscol B$24.9M
Managementcol C$813K
Fundraisingcol D$639K
Owns and owesPt X
$1.8M
net assets · Ln 32
Cash and savingsLn 1–2$2.0M
Total assetsLn 16$2.0M
LiabilitiesLn 26$259K
PeoplePt VI, VII
15
listed · VII A
PaidVII A8
Voting boardVI 1a4
IndependentVI 1b4
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$26.0M
Fees for servicesLn 2g$419K
Investment incomeLn 3$30K
Other incomeLn 4–11$28K
Total revenueLn 12$26.5M
Assets in detailPt X, end of year
CashLn 1$504K
SavingsLn 2$1.5M
Cash and savings togetherLn 1–2$2.0M
Other assetsLn 15$796
Total assetsLn 16$2.0M
LiabilitiesLn 26$259K
Net assetsLn 32$1.8M
OperationsPt I, VI
EmployeesI 529
VolunteersI 60
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY24End FY24
Cash and savingsLn 1–2$1.6M$2.0M
Total assetsLn 16$1.9M$2.0M
LiabilitiesLn 26$206K$259K
Net assetsLn 32$1.7M$1.8M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$345K$345K
Pay of current officers, directors and key staffLn 5$807K$484K$180K$143K
Other salaries and wagesLn 7$4.5M$4.2M$94K$190K
Pension plan contributionsLn 8$115K$106K$3K$6K
Other employee benefitsLn 9$332K$307K$10K$16K
Payroll taxesLn 10$409K$363K$21K$25K
Legal feesLn 11b$278K$268K$11K
Accounting feesLn 11c$138K$138K
Professional fundraising feesLn 11e$174K$174K
Other fees for servicesLn 11g$174K$156K$8K$10K
Advertising and promotionLn 12$10.2M$10.2M$8K$8K
Office expensesLn 13$158K$114K$37K$7K
Information technologyLn 14$644K$601K$22K$21K
OccupancyLn 16$138K$123K$7K$9K
TravelLn 17$98K$87K$6K$6K
InsuranceLn 23$65K$57K$3K$5K
Other expenses (24a–d)Ln 24$7.8M$7.8M$10K$9K
Total functional expensesLn 25$26.4M$24.9M$813K$639K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2024 Latest Viewing $26.5M$26.4M$119K$1.8M 990 PDF
FY2023 $10.8M$10.7M$171K$1.7M 990 PDF
FY2022 $27.4M$31.5M−$4.1M$1.5M 990 PDF
FY2021 $14.2M$13.3M$899K$5.6M 990 PDF
FY2020 $66.6M$71.0M−$4.4M$4.7M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support J · Pay O · Explanations
See the full FY2024 990 (6 parts)
Part I · Summary $26,482,903 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $10,209,077$26,005,813
I-9 Program service revenuePrior year $610,000$419,082
I-10 Investment incomePrior year $0$29,874
I-11 Other revenuePrior year $6,322$28,134
I-12 Total revenuePrior year $10,825,399$26,482,903
I-13 Grants and similar amounts paidPrior year $3,242$345,000
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $4,335,876$6,128,632
I-16a Professional fundraising feesPrior year $284,200$174,300
I-17 Other expensesPrior year $6,031,430$19,715,581
I-18 Total expensesPrior year $10,654,748$26,363,513
I-19 Revenue less expensesPrior year $170,651$119,390
Part VI · Governance 4 of 4 board members independent, 1 to look at
VI-1a Voting members of the governing body4
VI-1b Independent voting members4
VI-15a Process for setting top official's payNo
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
Part VIII · Statement of revenue $26,482,903 across 6 lines filed
VIII-1f All other contributions, gifts and grants$26,005,813
VIII-1h Total contributions, gifts and grants$26,005,813
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $419,082$419,082
VIII-3 Investment incomeExcluded from tax $29,874$29,874
VIII-11a-d Other revenue, itemized rows (sum of 11a–11d as filed)Excluded from tax $28,134$28,134
VIII-12 Total revenueRelated to mission $419,082 · Unrelated business $0 · Excluded from tax $58,008$26,482,903
Part IX · Statement of functional expenses $26,363,513 across 17 lines filed
IX-1 Grants to domestic organizationsPrograms $345,000$345,000
IX-5 Pay of current officers, directors and key staffPrograms $483,749 · Management $179,843 · Fundraising $142,927$806,519
IX-7 Other salaries and wagesPrograms $4,181,177 · Management $94,210 · Fundraising $190,026$4,465,413
IX-8 Pension plan contributionsPrograms $105,758 · Management $3,353 · Fundraising $5,924$115,035
IX-9 Other employee benefitsPrograms $306,741 · Management $9,840 · Fundraising $15,865$332,446
IX-10 Payroll taxesPrograms $363,285 · Management $20,552 · Fundraising $25,382$409,219
IX-11b Legal feesManagement $267,701 · Fundraising $10,590$278,291
IX-11c Accounting feesManagement $138,011$138,011
IX-11e Professional fundraising feesFundraising $174,300$174,300
IX-11g Other fees for servicesPrograms $156,108 · Management $8,104 · Fundraising $10,055$174,267
IX-12 Advertising and promotionPrograms $10,161,907 · Management $7,571 · Fundraising $8,242$10,177,720
IX-13 Office expensesPrograms $114,022 · Management $37,261 · Fundraising $6,687$157,970
IX-14 Information technologyPrograms $600,897 · Management $21,660 · Fundraising $21,364$643,921
IX-16 OccupancyPrograms $122,716 · Management $6,595 · Fundraising $8,576$137,887
IX-17 TravelPrograms $86,784 · Management $5,773 · Fundraising $5,718$98,275
IX-23 InsurancePrograms $57,472 · Management $2,516 · Fundraising $4,934$64,922
IX-24 Other expenses (24a–d)Programs $7,825,391 · Management $10,020 · Fundraising $8,906$7,844,317
IX-25 Total functional expensesPrograms $24,911,007 · Management $813,010 · Fundraising $639,496$26,363,513
Part X · Balance sheet $2,035,145 assets, 10 lines filed
X-1 Cash, non-interest-bearingStart of year $1,577,627$504,475
X-2 Savings and temporary cash investments$1,529,874
X-15 Other assetsStart of year $192,442$796
X-16 Total assetsStart of year $1,862,569$2,035,145
X-17 Accounts payable and accrued expensesStart of year $205,960$259,146
X-26 Total liabilitiesStart of year $205,960$259,146
X-27 Net assets without donor restrictionsStart of year $219,603$1,775,999
X-28 Net assets with donor restrictionsStart of year $1,437,006$0
X-32 Total net assets or fund balancesStart of year $1,656,609$1,775,999
X-33 Total liabilities and net assetsStart of year $1,862,569$2,035,145
Part XI · Reconciliation of net assets $1,775,999 net assets at year end
XI-1 Total revenue$26,482,903
XI-2 Total expenses$26,363,513
XI-3 Revenue less expenses$119,390
XI-4 Net assets at start of year$1,656,609
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,775,999

Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File

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