Priorities USA EIN 47-4596232

Priorities USA

EIN  47-4596232 Membership association Washington, DC Founded 2015
Form 990 (PDF) Compare with another nonprofit →
Verified accurate 8/8/26 · see original filing: IRS
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Size
$10–100M
What they do
Litigates and supports programs to ensure all citizens have access to the democratic voting process.
Leadership
Danielle Butterfield · President (see Sched O) · $331K
Money in and out
$26.5M revenue, $26.4M expenses
Bottom line
0% operating surplus

Litigates and supports programs to ensure all citizens have access to the democratic voting process. For fiscal year 2024 it reported $26.5M in revenue, $26.4M in expenses, and $1.8M in net assets.Pt I

Membership & operating revenue · FY2024
Total revenue
$26.5M
Pt VIII · Ln 12
Total expenses
$26.4M
Pt IX · Ln 25
Net assets
$1.8M
Pt X · Ln 32
Revenue less expenses (Pt I · Ln 19): $119K
Where spending went · Part IX cols B–D
Program services $0.94 Management & general $0.03 Fundraising $0.02
Operating surplus
0%
revenue over expenses▼ -71% vs prior filing year
Earned revenue
2%
of revenue from program services & dues▼ -72% vs prior filing year
Payroll share
23%
of spending is salaries & benefits▼ -43% vs prior filing year

Summary of the Filing

Part I · fiscal year 2024 · Form 990
Revenue
$26.5M
FY2024▲ +145%
Expenses
$26.4M
FY2024▲ +147%
Total assets
$2.0M
FY2024▲ +9%
Total liabilities
$259K
FY2024▲ +26%
Total revenue
$26.5M
Pt VIII · Ln 12
Total expenses
$26.4M
Pt IX · Ln 25
Net assets
$1.8M
Pt X · Ln 32
Revenue less expensesPt I · Ln 19$119K
Total assetsPt X · Ln 16$2.0M
Program-expense ratioPt IX · col B94%
Voting members of governing bodyPt I · Ln 34
Independent voting membersPt I · Ln 44
Mission & Programs · Part III

Where the work happens

2 program services account for $24.9M of program spending, described in the organization's own filed words · FY2024.
01

Digital mediapriorities usa mobilized americans on the issues that impact their lives through our long-term research, digital, and communications programs. We conducted research on how best to reach people most impacted by policy decisions, and ran innovative digital communications programs.

$20.4Mprogram expense
02

Voting rightspriorities usa worked to ensure that the democratic process is accessible to every citizen. We pursued this effort by focusing on two main areas we felt were most vital to this mission.

$4.5Mprogram expense

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Identity & Classification

Form 990 Header · IRS Business Master File
Legal nameHdr · item CPriorities USA
EINHdr · item D47-4596232
Principal addressHdr · item CWashington, DC
WebsiteHdr · item Jwww.priorities.org
Year of formationHdr · item L2015
State of legal domicileHdr · item MDC
Exempt statusHdr · item I501(c)(4) · active
NTEE classificationIRS BMFCivil Rights & Advocacy (R40)
Ruling yearIRS BMFJul 2017

Governance & Policies

Part VI
Voting members of the governing bodyPt VI · Ln 1a4
Independent voting membersPt VI · Ln 1b4
Conflict-of-interest policyPt VI · Ln 12aYes
Whistleblower policyPt VI · Ln 13Yes
Document retention policyPt VI · Ln 14Yes
CEO/top-official compensation independently reviewedPt VI · Ln 15aNo
Family or business relationships among officers/directorsPt VI · Ln 2No

Officers, Directors & Key Employees

Part VII, Section A · reportable compensation
President (see Sched O)
$331,020Pt VII · Sec A
Sen. Advisor, (see Sched O)
$321,289Pt VII · Sec A
Deputy Executive Director
$251,020Pt VII · Sec A
Managing Director of Paid Media
$201,020Pt VII · Sec A
Treasurer (see Sched O)
$201,020Pt VII · Sec A
Creative Director
$171,020Pt VII · Sec A
Analytics Director
$171,020Pt VII · Sec A
Political Director
$166,497Pt VII · Sec A

Danielle Butterfield’s $331K as President (see Sched O) is at the 71st percentile of top reported officer pay among 129 $10–100M civil rights & advocacy nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2024FY2023FY2022FY2021FY2020
Patrick McHugh$400,000
Guy Cecil$315,505$294,386$244,726$350,000
Danielle Butterfield$331,020$317,687$276,020$240,368$200,000
Guy Cecil - Dir Until 624$321,289
Nick Ahamed$251,020$236,853
Jacqueline Grimsley$201,020$194,353$177,020$103,928
Ryanne Brown$201,020$194,353$177,020
Jennifer Stowe$200,000

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See Priorities USA executive salaries →

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Statement of Revenue

Part VIII
Contributions & grants$26.0M · 98%
Program service revenue$419K · 2%
Contributions & grants98%$26.0M
Program service revenue2%$419K
Investment income$30K
Other revenue$28K
Total revenueLn 12$26.5M

Statement of Functional Expenses

Part IX · allocated across program, management, and fundraising
Allocation · columns B–D
Program services $0.94 Management & general $0.03 Fundraising $0.02
Program services94%$24.9M
Management & general3%$813K
Fundraising2%$639K
Total functional expensesLn 25$26.4M

Balance Sheet

Part X · end of year
CashLn 1$2.0M
Total assetsLn 16$2.0M
Total liabilitiesLn 26$259K
Total net assetsLn 32$1.8M
Months of cash on handcomputed0.9

Financial Metrics

Form 990 · FY2024 · each ratio shown with the dollars behind it
Liquidity & Payout
Operating runway
Highly liquid reserves $2.0M · Operating expenses/yr $26.4M
0.9 months
Where the money goes
Program services
Program services $24.9M · Total expenses $26.4M
94%
Management & General
Management & general $813K · Total expenses $26.4M
3%
Fundraising
Fundraising $639K · Total expenses $26.4M
2%
Cost to raise $1
Fundraising expense (3-yr avg) $644K · Solicited contributions (3-yr avg) $21.2M
$0.03 to raise $1 (3-yr avg)
Where the money comes from
Contribution dependence
Contributions & grants $26.0M · Total revenue $26.5M
98%
Government reliance
Government grants — · Total revenue $26.5M
Earned-income share
Program service revenue $419K · Total revenue $26.5M
2%
Investment reliance
Investment income $30K · Total revenue $26.5M
0%
Program self-sufficiency
Program service revenue $419K · Total expenses $26.4M
2%
Growth & trend
Revenue growth (YoY)
This year $26.5M · Prior year $10.8M
+145%
Revenue CAGR
FY2020 $66.6M · FY2024 $26.5M
-21%
Net-asset trend (YoY)
End of year $1.8M · Beginning of year —
Beginning net assets not meaningfully positive — showing dollar change
Balance sheet
Surplus Margin
Revenue $26.5M · Expenses $26.4M
0%
Liabilities-to-Assets
Total liabilities — · Total assets $2.0M
Net-asset ratio
Net assets $1.8M · Total assets $2.0M
87%
Marketable Investment Share
Publicly traded securities (Pt X, ln 11) — · Other securities (Pt X, ln 12) — · Total assets (Pt X, ln 16) $2.0M
Excludes program-related investments (Pt X, ln 13)
People & payroll
Highest Reported Total Compensation
Individual Danielle Butterfield · Reported title PRESIDENT (SEE SCHED O) · Highest reported compensation $331K · Total expenses $26.4M
1%
Personnel share
Salaries, benefits & payroll (Pt IX 5-10) $6.1M · Total expenses $26.4M
23%
Fundraising vendors
Fundraiser cost ratio
Paid to fundraisers $174K · Gross raised $976K
18%
Peer comparison

Same NTEE category, revenue band, and state where available. Descriptive — not a grade.

MetricThis orgPeer medianPercentile
Program ratio 94%
Overhead ratio 3%
Fundraising cost ratio 2%
Revenue growth 145%
Legal fee ratio 1%
Accounting fee ratio 1%
Fundraising fee ratio 1%

Straight from the Form 990 — descriptive, not an evaluation. A ratio is hidden when its base is zero or too small to be meaningful; the dollars are always shown.

Grants

Schedule I · received and paid
Grants received · FY2024
EquislabsFY2024$140K
Total grants receivedfrom 6 funders$15.1M
See all 6 funders →
Grants paid · 35 grants · $28.3M · 2020–2024
Strategic Victory Fund Ie PacFY2024$190,000
Western Native Voice INCMT · FY2024$20,000
Pennsylvania Stands Up INCPA · FY2024$20,000
North FundDC · FY2024$20,000
America VotesDC · FY2024$20,000
North Dakota Native VoteFY2024$15,000
We Are Down HomeNC · FY2024$10,000
Nm Native VoteNM · FY2024$10,000
America's Future Fund Action FundFY2024$10,000
Care in Action INCNY · FY2022$130,000
Rise Action FundCA · FY2022$30,000
One Apia NevadaNV · FY2022$20,000
Progress Georgia INCGA · FY2022$15,000
America VotesDC · FY2022$10,000
Priorities USA ActionFY2021$3,127,477
Faith ForwardDC · FY2021$75,000
Priorities USA ActionFY2020$17,700,000
See all 35 grants →

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Filings & Schedule Manifest

Part IV
III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
FY2024 (Latest)$26.5M revenue · viewing · ⤓ 990 PDF
FY2023$10.8M revenue · ⤓ 990 PDF
FY2022$27.4M revenue · ⤓ 990 PDF
FY2021$14.2M revenue · ⤓ 990 PDF
FY2020$66.6M revenue · ⤓ 990 PDF

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Sources

Every figure above is drawn from these filings
Form 990 e-file (XML) · FY2024IRS
Classification, formation year, addressIRS Business Master File
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