Is it real?
Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2014.
IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File
Where the money goes
89 cents of each dollar spent went to programs.
Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.
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Who runs it and what they're paid
11 people listed on the 990; $99K paid to officers and key staff.
Jason Baker’s $122K as Executive Director is at the 47th percentile of top reported officer pay among 3395 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.
Compensation history total reportable pay by year · 4 named individuals · Part VII
| Name | FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 |
|---|---|---|---|---|---|---|
| Carleen O'Reilly | — | — | — | $123,750 | $85,388 | — |
| Jason Baker | $121,720 | $99,206 | $78,490 | $10,365 | — | — |
| Stanley Ryan Viner | — | — | — | — | — | $96,875 |
| Chandler Ferguson | — | — | $78,490 | $77,100 | — | — |
Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.
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Questions the 990 asks
The form asks each of these directly. These are the filed answers.
- Family or business ties among officersPt VI · Ln 2Yes
- Top official's pay set by an independent reviewPt VI · Ln 15aYes
Programs and updates
Uses sports to raise awareness and funds for literacy programs for young students.
Questions for Champions for Literacy
Your first name shows with your question. Champions for Literacy answers here, for everyone.
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Fight for Literacy
The fight for literacy provides turn-key opportunities for athletes, sports teams, corporate partners, and fans to impact early childhood literacy in their local community. This initiative works to raise awareness about the cause of literacy, generate funds for local literacy programs, and create volunteer activations for athletes to…
Funders
Who pays for it.
From grant filings on record. Receipts are incomplete: individual donors are never listed.
Grants
By the numbers
The FY2024 990, line by line.
Download 990
| Line | Start FY24 | End FY24 |
|---|---|---|
| Cash and savingsLn 1–2 | $270K | $816K |
| Total assetsLn 16 | $273K | $843K |
| LiabilitiesLn 26 | $80K | $397K |
| Net assetsLn 32 | $193K | $446K |
| Line | Total | Programs | Management | Fundraising |
|---|---|---|---|---|
| Grants to domestic organizationsLn 1 | $307K | $307K | ||
| Pay of current officers, directors and key staffLn 5 | $99K | $57K | $14K | $28K |
| Other salaries and wagesLn 7 | $259K | $148K | $38K | $73K |
| Other employee benefitsLn 9 | $24K | $9K | $7K | $8K |
| Payroll taxesLn 10 | $28K | $17K | $3K | $7K |
| Accounting feesLn 11c | $57K | $57K | ||
| Other fees for servicesLn 11g | $41K | $13K | $28K | |
| Advertising and promotionLn 12 | $32K | $21K | $2K | $9K |
| Office expensesLn 13 | $3K | $161 | $3K | $165 |
| Information technologyLn 14 | $13K | $9K | $4K | |
| OccupancyLn 16 | $9K | $4K | $3K | $2K |
| TravelLn 17 | $14K | $4K | $2K | $8K |
| Depreciation, depletion and amortizationLn 22 | $8K | $7K | $335 | $489 |
| Other expenses (24a–d)Ln 24 | $2.7M | $2.7M | $18K | $41K |
| All other expensesLn 24e | $23K | $3K | $597 | $20K |
| Total functional expensesLn 25 | $3.6M | $3.2M | $157K | $229K |
Filing history
| Year | Money in | Money out | In minus out | Net assets | Download |
|---|---|---|---|---|---|
| FY2025 Latest | $4.2M | $4.1M | $162K | $608K | 990 PDF |
| FY2024 Viewing | $3.9M | $3.6M | $253K | $446K | 990 PDF |
| FY2023 | $1.5M | $1.4M | $92K | $193K | 990 PDF |
| FY2022 | $881K | $867K | $14K | $101K | 990 PDF |
| FY2021 | $818K | $788K | $31K | $87K | 990 PDF |
| FY2020 | $766K | $824K | −$58K | $56K | 990 PDF |
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Schedules filed Part IV
See the full FY2024 990 (6 parts)
Part I · Summary $3,889,040 revenue, 12 lines filed
Part VI · Governance 9 of 10 board members independent, 2 to look at
Part VIII · Statement of revenue $3,889,040 across 3 lines filed
Part IX · Statement of functional expenses $3,635,854 across 15 lines filed
Part X · Balance sheet $843,341 assets, 9 lines filed
Part XI · Reconciliation of net assets $446,012 net assets at year end
Form 990 e-file (XML) FY2024 from the IRS · Classification, formation year and address from the IRS Business Master File
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