The mission of 2nd & 7 is to promote reading by providing free books and positive role models to kids in need while encouraging young athletes of the community to pay IT forward.

501(c)(3) charity; gifts are tax-deductible.
62¢ of each $1 spent went to programs.
Run by 5,000 volunteers and 8 employees.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · People: Part I, lines 5–6

Before you give

FY2025 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 6
filings with a surplus
Average surplus $78K a year · 11% of revenue · last 6 filings
Fine: a surplus in 5 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
62%
of spending
Worth a look: 62% of spending went to programs; under 65%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$158K
to officers and key staff · 20% of spending
Fine: pay to officers and key staff is 20% of spending; 15% to 20%.
Pt VII · Sec A
4 mo
of spending, in cash
Plus $1.1M in investments, Pt X · Ln 11–13
Looks good: 4.5 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
2
named funders · $16K
Fine: 2 funders name it on their filings; under 3.
Funders’ Sch. I, 990-PF
Liabilities
$10K
0.7% of total assets
Looks good: liabilities are 1% of assets; 50% or less.
Pt X · Ln 26
Independent board members
15
of 15 voting members
Looks good: 15 of 15 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$723K
-15% vs prior year
Spent
$802K
To programs
62%
Net assets
$1.4M
By yearFY2020–FY2025
Revenue
$723K
FY2025▼ -15%
Tap a bar for its year
Revenue by fiscal year
FY2020$621K
FY2021$752K
FY2022$574K
FY2023$598K
FY2024$854K
FY2025$723K
Expenses
$802K
FY2025▲ +15%
Tap a bar for its year
Expenses by fiscal year
FY2020$514K
FY2021$487K
FY2022$559K
FY2023$596K
FY2024$695K
FY2025$802K
Net assets
$1.4M
FY2025▼ -5%
Tap a bar for its year
Net assets by fiscal year
FY2020$1.1M
FY2021$1.4M
FY2022$1.3M
FY2023$1.3M
FY2024$1.5M
FY2025$1.4M

From the FY2025 Form 990 · figures checked against the IRS filing · see the original

Give Claim

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in May 2002.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

62 cents of each dollar spent went to programs.

Program services 62% · $499K Management & general 9% · $76K Fundraising 28% · $227K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

20 people listed on the 990; $158K paid to officers and key staff.

Part VII, Section A · reportable compensation
(thru 9/25) Exec. Dir. (as of 9/25)
$94,203Pt VII · Sec A
(thru 9/25) Vice Chair (as of 9/25)
$63,942Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
Director
$0Pt VII · Sec A
$0Pt VII · Sec A

Alissa Harle Janice Director’s $94K as (thru 9/25) Exec. Dir. (as of 9/25) is at the 90th percentile of top reported officer pay among 1016 $100K–1M recreation & sports nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 3 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Alissa Harle Janice Director$94,203—————
Amy Hoying—$78,625$74,792$73,667$72,700$70,000
Amy Hoying Exec Director$63,942—————

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

See The 2nd and 7 Foundation executive salaries →

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2No
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Provides free books and positive role models to kids, encouraging young athletes to help.

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Provided by the organization

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1 program · $499K · in their own filed words · FY2025
01

Proceeds from fundraisers support our literacy outreach programs. During the 2025 school year, over 30,000 elementary students participated in our role model reading program across 26 states.

$499Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
Total grants receivedfrom 2 funders$16K
Grants paid · 1 grant · $16K · 2025–2025
Unitemized GrantFY2025$16,200

By the numbers

The FY2025 990, line by line.

1The main four
Money inPt VIII
$723K
Ln 12
Gifts and grantsLn 1h$649K
Investment incomeLn 3$94K
Money outPt IX
$802K
Ln 25
Programscol B$499K
Managementcol C$76K
Fundraisingcol D$227K
Owns and owesPt X
$1.4M
net assets · Ln 32
Cash and savingsLn 1–2$300K
Total assetsLn 16$1.4M
LiabilitiesLn 26$10K
PeoplePt VI, VII
20
listed · VII A
PaidVII A2
Voting boardVI 1a15
IndependentVI 1b15
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$649K
Fundraising eventsLn 1c$277K
Investment incomeLn 3$94K
Total revenueLn 12$723K
Assets in detailPt X, end of year
CashLn 1$66K
SavingsLn 2$234K
Cash and savings togetherLn 1–2$300K
InvestmentsLn 11–13$1.1M
Land, buildings, equipmentLn 10c$9K
Total assetsLn 16$1.4M
LiabilitiesLn 26$10K
Net assetsLn 32$1.4M
OperationsPt I, VI
EmployeesI 58
VolunteersI 65,000
Fiscal year endsHeaderDecember
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY25End FY25
Cash and savingsLn 1–2$434K$300K
InvestmentsLn 11–13$1.0M$1.1M
Land, buildings, equipmentLn 10c$0$9K
Total assetsLn 16$1.5M$1.4M
LiabilitiesLn 26$0$10K
Net assetsLn 32$1.5M$1.4M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic individualsLn 2$16K$16K
Pay of current officers, directors and key staffLn 5$160K$98K$15K$46K
Other salaries and wagesLn 7$271K$167K$26K$78K
Pension plan contributionsLn 8$7K$4K$633$2K
Other employee benefitsLn 9$7K$4K$631$2K
Payroll taxesLn 10$33K$20K$3K$9K
Accounting feesLn 11c$3K$2K$272$816
Other fees for servicesLn 11g$18K$11K$2K$5K
Advertising and promotionLn 12$43K$27K$4K$13K
Office expensesLn 13$93K$57K$9K$27K
Information technologyLn 14$53K$33K$5K$15K
OccupancyLn 16$62K$38K$6K$18K
TravelLn 17$18K$11K$2K$5K
InsuranceLn 23$16K$10K$2K$5K
All other expensesLn 24e$3K$2K$242$725
Total functional expensesLn 25$802K$499K$76K$227K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest Viewing $723K$802K−$78K$1.4M 990 PDF
FY2024 $854K$695K$159K$1.5M 990 PDF
FY2023 $598K$596K$3K$1.3M 990 PDF
FY2022 $574K$559K$15K$1.3M 990 PDF
FY2021 $752K$487K$265K$1.4M 990 PDF
FY2020 $621K$514K$107K$1.1M 990 PDF

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Schedules filed Part IV

III · Programs R · Related orgs G · Fundraising L · Interested persons I · Grants A · Public support O · Explanations
See the full FY2025 990 (6 parts)
Part I · Summary $723,214 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $802,012$648,831
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $45,971$93,644
I-11 Other revenuePrior year $6,176−$19,261
I-12 Total revenuePrior year $854,159$723,214
I-13 Grants and similar amounts paidPrior year $0$16,200
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $421,961$477,253
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $272,959$308,133
I-18 Total expensesPrior year $694,920$801,586
I-19 Revenue less expensesPrior year $159,239−$78,372
Part VI · Governance 15 of 15 board members independent, no flags
VI-1a Voting members of the governing body15
VI-1b Independent voting members15
VI-2 Family or business relationship among officers or directorsNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $723,214 across 6 lines filed
VIII-1c Fundraising events$277,096
VIII-1f All other contributions, gifts and grants$371,735
VIII-1h Total contributions, gifts and grants$648,831
VIII-3 Investment incomeExcluded from tax $93,644$93,644
VIII-8 Net income from fundraising eventsExcluded from tax −$19,261−$19,261
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $74,383$723,214
Part IX · Statement of functional expenses $801,586 across 15 lines filed
IX-2 Grants to domestic individualsPrograms $16,200$16,200
IX-5 Pay of current officers, directors and key staffPrograms $98,414 · Management $15,421 · Fundraising $46,228$160,063
IX-7 Other salaries and wagesPrograms $166,912 · Management $26,155 · Fundraising $78,405$271,472
IX-8 Pension plan contributionsPrograms $4,038 · Management $633 · Fundraising $1,897$6,568
IX-9 Other employee benefitsPrograms $4,029 · Management $631 · Fundraising $1,892$6,552
IX-10 Payroll taxesPrograms $20,042 · Management $3,141 · Fundraising $9,415$32,598
IX-11c Accounting feesPrograms $1,737 · Management $272 · Fundraising $816$2,825
IX-11g Other fees for servicesPrograms $10,761 · Management $1,686 · Fundraising $5,054$17,501
IX-12 Advertising and promotionPrograms $26,679 · Management $4,181 · Fundraising $12,532$43,392
IX-13 Office expensesPrograms $56,918 · Management $8,919 · Fundraising $26,736$92,573
IX-14 Information technologyPrograms $32,526 · Management $5,097 · Fundraising $15,279$52,902
IX-16 OccupancyPrograms $38,145 · Management $5,977 · Fundraising $17,918$62,040
IX-17 TravelPrograms $11,186 · Management $1,753 · Fundraising $5,254$18,193
IX-23 InsurancePrograms $9,959 · Management $1,561 · Fundraising $4,678$16,198
IX-24e All other expensesPrograms $1,542 · Management $242 · Fundraising $725$2,509
IX-25 Total functional expensesPrograms $499,088 · Management $75,669 · Fundraising $226,829$801,586
Part X · Balance sheet $1,406,309 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $86,792$65,520
X-2 Savings and temporary cash investmentsStart of year $347,329$234,085
X-10c Land, buildings and equipment, netStart of year $0$8,713
X-11 Publicly traded securitiesStart of year $1,032,190$1,097,991
X-16 Total assetsStart of year $1,475,024$1,406,309
X-17 Accounts payable and accrued expenses$9,657
X-26 Total liabilitiesStart of year $0$9,657
X-32 Total net assets or fund balancesStart of year $1,475,024$1,396,652
X-33 Total liabilities and net assetsStart of year $1,475,024$1,406,309
Part XI · Reconciliation of net assets $1,396,652 net assets at year end
XI-1 Total revenue$723,214
XI-2 Total expenses$801,586
XI-3 Revenue less expenses−$78,372
XI-4 Net assets at start of year$1,475,024
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$1,396,652

Form 990 e-file (XML) FY2025 from the IRS · Classification, formation year and address from the IRS Business Master File

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