Champions for Literacy FY2020 filing

Tax-deductible

Memphis, TN501(c)(3)EducationEIN 46-3588150Revenue $766K in FY2020

On file with the IRScoachingforliteracy.org1350 Concourse Ave Ste 437, 38104-2025 · Memphis, TNTax-exempt since Aug 2014Publicly supported charity — 170(b)(1)(A)(vi)

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Coaching for Literacy ("cfl") is a not-for-profit organization whoses mission is to use the power of sports to raise awareness about the problem of illiteracy and funds for Literacy programs serving students in grades k-3. We work with athletic teams and players to donate 100% of public funds to local Literacy partners.

501(c)(3) charity; gifts are tax-deductible.
77¢ of each $1 spent went to programs.
$97K paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

Before you give

FY2020 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
5 of 6
filings with a surplus
Average surplus $82K a year · 4% of revenue · last 6 filings
Fine: a surplus in 5 of the last 6 filings.
Pt I · Ln 19 · 6 filings
Spent on programs
77%
of spending
Looks good: 77% of spending went to programs; 75% or more.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$97K
to officers and key staff · 12% of spending
Looks good: pay to officers and key staff is 12% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
<1 mo
of spending, in cash
Worth a look: 0.8 months of spending in cash; under 1.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
11
named funders · $664K
Looks good: 11 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$5K
8% of total assets
Looks good: liabilities are 8% of assets; 50% or less.
Pt X · Ln 26
Independent board members
6
of 6 voting members
Looks good: 6 of 6 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$766K
Spent
$824K
To programs
77%
Net assets
$56K
By yearFY2020–FY2025
Revenue
$766K
FY2020
Tap a bar for its year
Revenue by fiscal year
FY2020$766K
FY2021$818K
FY2022$881K
FY2023$1.5M
FY2024$3.9M
FY2025$4.2M
Expenses
$824K
FY2020
Tap a bar for its year
Expenses by fiscal year
FY2020$824K
FY2021$788K
FY2022$867K
FY2023$1.4M
FY2024$3.6M
FY2025$4.1M
Net assets
$56K
FY2020
Tap a bar for its year
Net assets by fiscal year
FY2020$56K
FY2021$87K
FY2022$101K
FY2023$193K
FY2024$446K
FY2025$608K

From the FY2020 Form 990 (year ending July 2020) · figures checked against the IRS filing · see the original

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You’re viewing the FY2020 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Aug 2014.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

77 cents of each dollar spent went to programs.

Program services 77% · $631K Management & general 15% · $127K Fundraising 8% · $67K

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

10 people listed on the 990; $97K paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2019); the FY2020 filing did not itemize Part VII
Executive Director
$96,875Pt VII · Sec A
$0Pt VII · Sec A
Co-Founder
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
$0Pt VII · Sec A
Director
$0Pt VII · Sec A

Jason Baker’s $122K as Executive Director is at the 47th percentile of top reported officer pay among 3395 $1–10M education nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 4 named individuals · Part VII

NameFY2025FY2024FY2023FY2022FY2021FY2020
Carleen O'Reilly———$123,750$85,388—
Jason Baker$121,720$99,206$78,490$10,365——
Stanley Ryan Viner—————$96,875
Chandler Ferguson——$78,490$77,100——

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes

Programs and updates

Uses sports to raise awareness and funds for literacy programs for young students.

Questions for Champions for Literacy

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Provided by the organization

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1 program · $631K · in their own filed words · FY2019
01

Fight for Literacy Games

#FIGHT4LITERACY games bring coaches, players, and fans together in a common cause: ensuring our children can read. Partners wear #GREEN4LITERACY to promote cause awareness and the general public makes donations to local literacy work.

$631Kprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2024
See all 11 funders →
Grants paid · 114 grants · $1.6M · 2019–2024
United Way of Pickens CountySC · FY2024$48,091
United Way of the Plains INCKS · FY2024$25,142
Knowledge Quest INCTN · FY2024$23,077
Readers 2 LeadersTX · FY2024$20,000
The 2nd and 7 FoundationOH · FY2024$20,000
Smart ReadingOR · FY2024$18,675
Literacy Mid South INCTN · FY2024$11,543
Believe Memphis AcademyFY2024$11,480
United Way of Pickens CountySC · FY2023$53,853
United Way of the Plains INCKS · FY2023$28,609
The 2nd and 7 FoundationOH · FY2023$20,000
See all 114 grants →

By the numbers

The FY2020 990, line by line.

1The main four
Money inPt VIII
$766K
Ln 12
Gifts and grantsLn 1h$766K
Money outPt IX
$824K
Ln 25
Programscol B$631K
Managementcol C$127K
Fundraisingcol D$67K
Owns and owesPt X
$56K
net assets · Ln 32
Cash and savingsLn 1–2$52K
Total assetsLn 16$62K
LiabilitiesLn 26$5K
PeoplePt VI, VII
10
listed · VII A
PaidVII A1
Voting boardVI 1a6
IndependentVI 1b6
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$766K
Government grantsLn 1e$32K
Total revenueLn 12$766K
Assets in detailPt X, end of year
CashLn 1$52K
Cash and savings togetherLn 1–2$52K
Land, buildings, equipmentLn 10c$9K
Total assetsLn 16$62K
LiabilitiesLn 26$5K
Net assetsLn 32$56K
OperationsPt I, VI
EmployeesI 59
VolunteersI 612
Fiscal year endsHeaderJuly
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14No
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY20End FY20
Cash and savingsLn 1–2$72K$52K
Land, buildings, equipmentLn 10c$11K$9K
Total assetsLn 16$130K$62K
LiabilitiesLn 26$16K$5K
Net assetsLn 32$114K$56K
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$89K$89K
Pay of current officers, directors and key staffLn 5$105K$32K$21K$53K
Other salaries and wagesLn 7$99K$60K$38K$649
Other employee benefitsLn 9$9K$4K$2K$4K
Payroll taxesLn 10$16K$7K$5K$4K
Accounting feesLn 11c$19K$19K
Other fees for servicesLn 11g$10K$9K$790
Advertising and promotionLn 12$15K$3K$9K$3K
Office expensesLn 13$8K$3K$5K$296
OccupancyLn 16$6K$6K
TravelLn 17$6K$4K$414$2K
Depreciation, depletion and amortizationLn 22$2K$2K
InsuranceLn 23$904$904
Other expenses (24a–d)Ln 24$438K$421K$18K
All other expensesLn 24e$1K$1K$102
Total functional expensesLn 25$824K$631K$127K$67K

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $4.2M$4.1M$162K$608K 990 PDF
FY2024 $3.9M$3.6M$253K$446K 990 PDF
FY2023 $1.5M$1.4M$92K$193K 990 PDF
FY2022 $881K$867K$14K$101K 990 PDF
FY2021 $818K$788K$31K$87K 990 PDF
FY2020 Viewing $766K$824K−$58K$56K 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2020 990 (6 parts)
Part I · Summary $766,070 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $732,227$766,070
I-9 Program service revenuePrior year $0$0
I-10 Investment incomePrior year $0$0
I-11 Other revenuePrior year $0$0
I-12 Total revenuePrior year $732,227$766,070
I-13 Grants and similar amounts paidPrior year $73,266$88,929
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $178,660$229,592
I-16a Professional fundraising feesPrior year $0$0
I-17 Other expensesPrior year $471,848$505,388
I-18 Total expensesPrior year $723,774$823,909
I-19 Revenue less expensesPrior year $8,453−$57,839
Part VI · Governance 6 of 6 board members independent, 2 to look at
VI-1a Voting members of the governing body6
VI-1b Independent voting members6
VI-2 Family or business relationship among officers or directorsYes
VI-14 Document retention and destruction policyNo
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $766,070 across 4 lines filed
VIII-1e Government grants$32,300
VIII-1f All other contributions, gifts and grants$733,770
VIII-1h Total contributions, gifts and grants$766,070
VIII-12 Total revenueRelated to mission $0 · Unrelated business $0 · Excluded from tax $0$766,070
Part IX · Statement of functional expenses $823,909 across 15 lines filed
IX-1 Grants to domestic organizationsPrograms $88,929$88,929
IX-5 Pay of current officers, directors and key staffPrograms $31,636 · Management $21,090 · Fundraising $52,726$105,452
IX-7 Other salaries and wagesPrograms $60,479 · Management $38,059 · Fundraising $649$99,187
IX-9 Other employee benefitsPrograms $3,733 · Management $1,773 · Fundraising $3,826$9,332
IX-10 Payroll taxesPrograms $7,032 · Management $4,515 · Fundraising $4,074$15,621
IX-11c Accounting feesManagement $19,213$19,213
IX-11g Other fees for servicesPrograms $8,743 · Management $790$9,533
IX-12 Advertising and promotionPrograms $2,816 · Management $8,757 · Fundraising $3,187$14,760
IX-13 Office expensesPrograms $2,820 · Management $5,211 · Fundraising $296$8,327
IX-16 OccupancyManagement $5,698$5,698
IX-17 TravelPrograms $3,678 · Management $414 · Fundraising $1,935$6,027
IX-22 Depreciation, depletion and amortizationManagement $1,536$1,536
IX-23 InsuranceManagement $904$904
IX-24 Other expenses (24a–d)Programs $420,718 · Management $17,500$438,218
IX-24e All other expensesManagement $1,070 · Fundraising $102$1,172
IX-25 Total functional expensesPrograms $630,584 · Management $126,530 · Fundraising $66,795$823,909
Part X · Balance sheet $61,507 assets, 9 lines filed
X-1 Cash, non-interest-bearingStart of year $71,753$52,481
X-3 Pledges and grants receivableStart of year $47,500$0
X-10c Land, buildings and equipment, netStart of year $10,562$9,026
X-16 Total assetsStart of year $129,815$61,507
X-17 Accounts payable and accrued expensesStart of year $15,531$5,062
X-26 Total liabilitiesStart of year $15,531$5,062
X-27 Net assets without donor restrictionsStart of year $114,284$56,445
X-32 Total net assets or fund balancesStart of year $114,284$56,445
X-33 Total liabilities and net assetsStart of year $129,815$61,507
Part XI · Reconciliation of net assets $56,445 net assets at year end
XI-1 Total revenue$766,070
XI-2 Total expenses$823,909
XI-3 Revenue less expenses−$57,839
XI-4 Net assets at start of year$114,284
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$56,445

Form 990 e-file (XML) FY2020 from the IRS · Classification, formation year and address from the IRS Business Master File

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