Sandy Hook Promise Foundation FY2023 filing

Tax-deductible

Newtown, CT501(c)(3)Since 2012Crime & LegalEIN 46-1657101Revenue $31.6M in FY2023

On file with the IRSsandyhookpromise.orgPo Box 3489, 06470-3489 · Newtown, CTTax-exempt since Mar 2013Publicly supported charity — 170(b)(1)(A)(vi)

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The mission of Sandy Hook Promise is to end school shootings and create a culture change that prevents violence and other harmful acts that hurt children.

501(c)(3) charity; gifts are tax-deductible.
74¢ of each $1 spent went to programs.
$1.1M paid to officers and key staff.
Mission: Form 990 Part I, line 1 · Status: IRS Pub. 78 · Programs: Part IX · Pay: Part VII

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FY2023 · Form 990Independent: from IRS data, not the org
Download 990
IRS status
501(c)(3)
not on the IRS revocation list
Looks good: listed by the IRS and not on the revocation list.
IRS BMF · Auto-Revocation List
Tax-deductible gifts
Yes
Donations are tax-deductible
Looks good: the IRS lists gifts to it as deductible.
IRS Pub. 78 · IRS BMF
Latest return
FY2025
latest Form 990
Looks good: the latest return is for FY2025, 1 tax year back; within 2 tax years.
IRS e-file · Filing history
Surplus or deficit
3 of 4
filings with a surplus
Average surplus $3.8M a year · 15% of revenue · last 4 filings
Fine: a surplus in 3 of the last 4 filings.
Pt I · Ln 19 · 4 filings
Spent on programs
74%
of spending
Fine: 74% of spending went to programs; 65% to 75%.
Pt IX · Ln 25 · col B
Pay to officers and key staff
$1.1M
to officers and key staff · 5% of spending
Looks good: pay to officers and key staff is 5% of spending; 15% or less.
Pt VII · Sec A
Cash reserves
7 mo
of spending, in cash
Looks good: 7.4 months of spending in cash; 3 or more.
Pt X · Ln 1–2 · Pt I · Ln 18
Named funders
9
named funders · $233K
Looks good: 9 funders name it on their filings; 3 or more.
Funders’ Sch. I, 990-PF
Liabilities
$1.6M
5% of total assets
Looks good: liabilities are 5% of assets; 50% or less.
Pt X · Ln 26
Independent board members
11
of 14 voting members
Looks good: 11 of 14 voting members are independent, a majority.
Pt VI · Ln 1a–1b
Looks goodFineWorth a lookConcernNo data yetTap a box for the reason.
Revenue
$31.6M
+112% vs prior year
Spent
$20.5M
To programs
74%
Net assets
$31.1M
By yearFY2021–FY2025
Revenue
$31.6M
FY2023▲ +112%
Tap a bar for its year
Revenue by fiscal year
FY2021$14.9M
FY2023$31.6M
FY2024$26.1M
FY2025$30.5M
Expenses
$20.5M
FY2023▲ +66%
Tap a bar for its year
Expenses by fiscal year
FY2021$12.4M
FY2023$20.5M
FY2024$23.7M
FY2025$31.3M
Net assets
$31.1M
FY2023▲ +190%
Tap a bar for its year
Net assets by fiscal year
FY2021$10.7M
FY2023$31.1M
FY2024$34.4M
FY2025$34.6M

From the FY2023 Form 990 (year ending June 2023) · figures checked against the IRS filing · see the original

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You’re viewing the FY2023 filing — not the latest on file. See the latest (FY2025) →

Is it real?

Yes. Never revoked by the IRS. Latest filing on record: FY2025. IRS ruling in Mar 2013.

IRS Pub. 78 · IRS Auto-Revocation List · IRS Business Master File

Where the money goes

74 cents of each dollar spent went to programs.

Program services 74% · $15.1M Management & general 9% · $1.9M Fundraising 17% · $3.5M

Form 990 Part IX, line 25, columns B–D. Every line is in By the numbers.

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Who runs it and what they're paid

22 people listed on the 990; $1.1M paid to officers and key staff.

Part VII, Section A · reportable compensation · most recent filed roster (FY2022); the FY2023 filing did not itemize Part VII
Chief Executive Officer
$215,788Pt VII · Sec A
Chief Financial Officer
$160,234Pt VII · Sec A
VP, Development
$156,912Pt VII · Sec A
Chief Program Officer
$155,505Pt VII · Sec A
SR. VP of Marketing & Program
$152,481Pt VII · Sec A
VP, People & Culture
$139,668Pt VII · Sec A
VP - Technology
$136,849Pt VII · Sec A
Chief Executive Officer
$5,494Pt VII · Sec A

Nicole Hockley’s $231K as Chief Executive Officer is at the 60th percentile of top reported officer pay among 247 $10–100M crime & legal nonprofits. Peer set: organizations in the same NTEE major field of work and revenue-size band, compared on each org’s own highest-paid officer/key-employee, from Form 990 Part VII / 990-PF Part VIII. Descriptive placement, not a verdict on whether the pay is appropriate.

Compensation history total reportable pay by year · 8 named individuals · Part VII

NameFY2025FY2024FY2023FY2021
Timothy Makris———$508,682
Nicole Hockley$230,575$219,075$215,788$175,445
Crystal Garrant$204,277$193,393$155,505—
David Conrad$173,682$167,972$160,234$143,806
Dawn Lyons$168,212$160,866$152,481$145,685
Sondra Cloud$167,239———
Donald Torres$164,822———
Paula Fynboh———$161,010

Total reportable compensation (Form 990 Part VII column D / Schedule J column E) by filing year, matched by name within this organization. The Schedule J base / bonus / deferred breakdown is not parsed into this dataset.

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Questions the 990 asks

The form asks each of these directly. These are the filed answers.

  • Family or business ties among officersPt VI · Ln 2Yes
  • Top official's pay set by an independent reviewPt VI · Ln 15aYes
  • Loans to or from officersSch L · Pt II1 listed

Programs and updates

Prevents school shootings and youth violence by educating the public, promoting safety programs, and mobilizing a national grassroots volunteer network to recognize warning signs.

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Provided by the organization

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2 programs · $15.1M · in their own filed words · FY2022
01

Make the promise movement building and promise leader volunteers- foundation's make the promise initiative attracts, builds, and engages a committed influential majority of americans to join foundation in the prevention of school shootings, violence, and other harmful acts in schools.

$8.7Mprogram expense
02

Foundation's evidence informed know the signs prevention programs teach youth and adults the warning signs of someone who may be in crisis, socially isolated, or at-risk of hurting themselves or others and how to get help. These early prevention measures empower students and educators to keep schools and communities safe.

$6.5Mprogram expense

Funders

Who pays for it.

From grant filings on record. Receipts are incomplete: individual donors are never listed.

Grants

Schedule I · received and paid
Grants received · FY2025
See all 9 funders →
Grants paid · 23 grants · $556K · 2022–2024
Dallas Independent School DistrictFY2024$122,962
Dallas Independent School DistrictFY2023$45,675
Pennsylvania Department of EducationFY2023$14,541
Rock to the FuturePA · FY2023$10,000
Man Laws Academy 101 MlaCA · FY2023$10,000
Cst PartnersTX · FY2023$10,000
Asw FoundationIN · FY2023$10,000
Jareds Heart of Success INCGA · FY2023$10,000
Individual RecipientFY2022$10,000
More Than Words INCMA · FY2022$10,000
See all 23 grants →

By the numbers

The FY2023 990, line by line.

1The main four
Money inPt VIII
$31.6M
Ln 12
Gifts and grantsLn 1h$31.5M
Investment incomeLn 3$639K
Fees for servicesLn 2g$210K
Money outPt IX
$20.5M
Ln 25
Programscol B$15.1M
Managementcol C$1.9M
Fundraisingcol D$3.5M
Owns and owesPt X
$31.1M
net assets · Ln 32
Cash and savingsLn 1–2$12.7M
Total assetsLn 16$32.7M
LiabilitiesLn 26$1.6M
PeoplePt VI, VII
22
listed · VII A
PaidVII A8
Voting boardVI 1a14
IndependentVI 1b11
2In more detail
Revenue in detailPt VIII
Gifts and grantsLn 1h$31.5M
Government grantsLn 1e$1.4M
Noncash giftsLn 1g$13K
Fundraising eventsLn 1c$3.5M
Fees for servicesLn 2g$210K
Investment incomeLn 3$639K
Gains on assetsLn 7−$121K
Total revenueLn 12$31.6M
Assets in detailPt X, end of year
CashLn 1$12.7M
Cash and savings togetherLn 1–2$12.7M
InvestmentsLn 11–13$16.8M
Land, buildings, equipmentLn 10c$691K
Other assetsLn 15$706K
Total assetsLn 16$32.7M
LiabilitiesLn 26$1.6M
Net assetsLn 32$31.1M
OperationsPt I, VI
EmployeesI 592
VolunteersI 6870
Fiscal year endsHeaderJune
Conflict-of-interest policyVI 12aYes
Whistleblower policyVI 13Yes
Records policyVI 14Yes
3Year over year
Balance sheet, start vs end of yearPt X · col A, B
LineStart FY23End FY23
Cash and savingsLn 1–2$13.9M$12.7M
InvestmentsLn 11–13$3.5M$16.8M
Land, buildings, equipmentLn 10c$713K$691K
Total assetsLn 16$20.9M$32.7M
LiabilitiesLn 26$1.4M$1.6M
Net assetsLn 32$19.6M$31.1M
4Every line
Statement of functional expensesPt IX · every line
LineTotalProgramsManagementFundraising
Grants to domestic organizationsLn 1$148K$148K
Pay of current officers, directors and key staffLn 5$1.1M$528K$435K$180K
Other salaries and wagesLn 7$7.0M$5.5M$795K$692K
Pension plan contributionsLn 8$190K$134K$39K$17K
Other employee benefitsLn 9$1.3M$995K$164K$134K
Payroll taxesLn 10$657K$484K$104K$70K
Management feesLn 11a$575K$443K$113K$19K
Legal feesLn 11b$34K$34K
Accounting feesLn 11c$85K$36K$43K$5K
Professional fundraising feesLn 11e$606K$606K
Investment management feesLn 11f$42K$35K$4K$3K
Other fees for servicesLn 11g$2.4M$2.4M$20K$13K
Advertising and promotionLn 12$2.8M$1.9M$899K
Office expensesLn 13$887K$159K$15K$713K
Information technologyLn 14$741K$582K$97K$61K
OccupancyLn 16$105K$101K$3K$2K
TravelLn 17$518K$477K$11K$29K
Conferences, conventions and meetingsLn 19$29K$16K−$2K$15K
InterestLn 20$132$110$13$9
Depreciation, depletion and amortizationLn 22$30K$25K$3K$2K
InsuranceLn 23$94K$78K$10K$6K
Other expenses (24a–d)Ln 24$1.2M$1.2M
Total functional expensesLn 25$20.5M$15.1M$1.9M$3.5M

Filing history

YearMoney inMoney outIn minus outNet assetsDownload
FY2025 Latest $30.5M$31.3M−$756K$34.6M 990 PDF
FY2024 $26.1M$23.7M$2.4M$34.4M 990 PDF
FY2023 Viewing $31.6M$20.5M$11.1M$31.1M 990 PDF
FY2022 Not on file
FY2021 $14.9M$12.4M$2.6M$10.7M 990 PDF

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Schedules filed Part IV

III · Programs I · Grants R · Related orgs G · Fundraising L · Interested persons A · Public support F · Foreign M · Noncash
See the full FY2023 990 (6 parts)
Part I · Summary $31,635,190 revenue, 12 lines filed
I-8 Contributions and grantsPrior year $25,398,875$31,549,036
I-9 Program service revenuePrior year $172,016$209,575
I-10 Investment incomePrior year $33,264$639,114
I-11 Other revenuePrior year −$74,572−$762,535
I-12 Total revenuePrior year $25,529,583$31,635,190
I-13 Grants and similar amounts paidPrior year $94,000$148,304
I-14 Benefits paid to membersPrior year $0$0
I-15 Salaries and benefitsPrior year $7,898,194$10,250,370
I-16a Professional fundraising feesPrior year $488,422$605,883
I-17 Other expensesPrior year $7,827,379$9,482,797
I-18 Total expensesPrior year $16,307,995$20,487,354
I-19 Revenue less expensesPrior year $9,221,588$11,147,836
Part VI · Governance 11 of 14 board members independent, 1 to look at
VI-1a Voting members of the governing body14
VI-1b Independent voting members11
VI-2 Family or business relationship among officers or directorsYes
VI-12a Written conflict of interest policyYes
VI-13 Written whistleblower policyYes
VI-14 Document retention and destruction policyYes
VI-15a Process for setting top official's payYes
Part VIII · Statement of revenue $31,635,190 across 10 lines filed
Lines not itemized here account for $161,834 of total revenue; see the IRS return.
VIII-1c Fundraising events$3,475,925
VIII-1e Government grants$1,417,049
VIII-1f All other contributions, gifts and grants$26,656,062
VIII-1g Noncash contributions (included above)$12,585
VIII-1h Total contributions, gifts and grants$31,549,036
VIII-2a-f Program service revenue, itemized rows (sum of 2a–2f as filed)Related to mission $209,575$209,575
VIII-3 Investment incomeExcluded from tax $760,276$760,276
VIII-7 Net gain or loss on sales of assetsExcluded from tax −$121,162−$121,162
VIII-8 Net income from fundraising eventsExcluded from tax −$924,369−$924,369
VIII-12 Total revenueRelated to mission $209,575 · Unrelated business $0 · Excluded from tax −$123,421$31,635,190
Part IX · Statement of functional expenses $20,487,354 across 22 lines filed
IX-1 Grants to domestic organizationsPrograms $148,304$148,304
IX-5 Pay of current officers, directors and key staffPrograms $528,444 · Management $434,911 · Fundraising $180,144$1,143,499
IX-7 Other salaries and wagesPrograms $5,479,294 · Management $795,374 · Fundraising $692,347$6,967,015
IX-8 Pension plan contributionsPrograms $133,981 · Management $39,033 · Fundraising $16,611$189,625
IX-9 Other employee benefitsPrograms $995,048 · Management $164,279 · Fundraising $133,538$1,292,865
IX-10 Payroll taxesPrograms $483,691 · Management $103,525 · Fundraising $70,150$657,366
IX-11a Management feesPrograms $443,067 · Management $112,994 · Fundraising $18,556$574,617
IX-11b Legal feesManagement $33,896$33,896
IX-11c Accounting feesPrograms $36,298 · Management $43,055 · Fundraising $5,319$84,672
IX-11e Professional fundraising feesFundraising $605,883$605,883
IX-11f Investment management feesPrograms $34,780 · Management $4,269 · Fundraising $2,845$41,894
IX-11g Other fees for servicesPrograms $2,364,289 · Management $20,193 · Fundraising $12,603$2,397,085
IX-12 Advertising and promotionPrograms $1,890,390 · Fundraising $898,952$2,789,342
IX-13 Office expensesPrograms $158,796 · Management $14,945 · Fundraising $713,118$886,859
IX-14 Information technologyPrograms $581,930 · Management $97,271 · Fundraising $61,314$740,515
IX-16 OccupancyPrograms $100,747 · Management $2,888 · Fundraising $1,692$105,327
IX-17 TravelPrograms $477,481 · Management $11,379 · Fundraising $28,736$517,596
IX-19 Conferences, conventions and meetingsPrograms $15,560 · Management −$2,022 · Fundraising $15,192$28,730
IX-20 InterestPrograms $110 · Management $13 · Fundraising $9$132
IX-22 Depreciation, depletion and amortizationPrograms $25,265 · Management $3,101 · Fundraising $2,067$30,433
IX-23 InsurancePrograms $77,737 · Management $9,541 · Fundraising $6,359$93,637
IX-24 Other expenses (24a–d)Programs $1,158,062$1,158,062
IX-25 Total functional expensesPrograms $15,133,274 · Management $1,888,645 · Fundraising $3,465,435$20,487,354
Part X · Balance sheet $32,738,470 assets, 16 lines filed
X-1 Cash, non-interest-bearingStart of year $13,863,846$12,656,640
X-4 Accounts receivableStart of year $916,343$625,849
X-8 Inventories for sale or useStart of year $107,254$122,973
X-9 Prepaid expenses and deferred chargesStart of year $920,387$1,112,068
X-10c Land, buildings and equipment, netStart of year $712,733$690,922
X-11 Publicly traded securitiesStart of year $3,547,289$16,823,804
X-15 Other assetsStart of year $857,613$706,214
X-16 Total assetsStart of year $20,925,465$32,738,470
X-17 Accounts payable and accrued expensesStart of year $938,068$1,255,766
X-19 Deferred revenueStart of year $378,714$117,896
X-25 Other liabilitiesStart of year $0$252,230
X-26 Total liabilitiesStart of year $1,356,782$1,625,892
X-27 Net assets without donor restrictionsStart of year $19,104,616$28,510,957
X-28 Net assets with donor restrictionsStart of year $464,067$2,601,621
X-32 Total net assets or fund balancesStart of year $19,568,683$31,112,578
X-33 Total liabilities and net assetsStart of year $20,925,465$32,738,470
Part XI · Reconciliation of net assets $31,112,578 net assets at year end
XI-1 Total revenue$31,635,190
XI-2 Total expenses$20,487,354
XI-3 Revenue less expenses$11,147,836
XI-4 Net assets at start of year$19,568,683
XI-5 Net unrealized gains (losses) on investments$396,059
XI-9 Other changes in net assets$0
XI-10 Net assets at end of year$31,112,578

Form 990 e-file (XML) FY2023 from the IRS · Classification, formation year and address from the IRS Business Master File

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